A new round of consumption boom is quietly emerging! Young people have gone so far as to grab the old scooters, there are long queues at luxury counters, and the high-consumption market is also extremely hot.
What new consumption concepts and trends have triggered this "abnormality" on May Day this year? For ordinary consumers, how will these changes affect our consumption decisions?
The popularity of tourism in small cities is higher than that of outbound tourism
During the May Day holiday, the tourism scene has undergone subversive changes. At this time of year, the streets are filled with people flocking to travel abroad, usually on routes that are relatively cheap.
Due to the short supply, the price of air tickets has also been wildly hyped to sky-high prices. But this year, the situation has completely reversed, and the popularity of outbound travel has dropped sharply, but the number of domestic travel bookings in small cities of the fourth tier and below has increased by 140%.
This phenomenon is evident in the price of air tickets. For example, the air ticket from Shijiazhuang to Incheon, South Korea costs only 74 yuan, Qingdao to Incheon is only 35 yuan, and the direct flight from Shanghai to Jeju Island in South Korea is only 12 yuan.
Compared with the same period in previous years, overseas travel tickets are usually more than thousands of yuan, which can be described as a big difference. This kind of low-price market naturally makes many people who "love" to travel abroad in previous years also choose to stay in China to feel the unique cultural characteristics and humanistic customs of small cities.
There are two main reasons for this anomaly:
First of all, in recent years, the development of domestic tourism has become more and more mature, and the tourism resources of various places have been effectively developed and utilized, and the tourist attraction is rapidly on par with foreign tourist destinations.
It is not difficult to find that with the continuous improvement of infrastructure and service levels, more and more domestic tourist attractions are becoming "Internet celebrity check-in places".
From the red brick old street on the northern border, to the ancient water town in the south, to the poplar forest in the oasis in the northwest, it is full of unique cultural atmosphere and tourism charm, attracting tourists from all over the world to come and experience.
Secondly, with the continuous improvement of national living standards, people's demand for tourism is undergoing profound changes.
The traditional pursuit of foreign attractions is no longer the mainstream, and people are more eager for a diversified and humanized travel experience, hoping to broaden their horizons, relax and explore new things through tourism.
It can be said that unlike the blind pursuit of tourism concepts in the past, people's tourism concepts are returning to their authenticity. Beautiful small cities are becoming more and more tourist destinations.
People no longer go to some well-known foreign attractions, but are more eager to experience the customs of different places. For example, the aforementioned Wendeng Wangtuan Town is a well-preserved ancient town, full of fresh and elegant ancient buildings, walking in the meantime, as if in a paradise.
Here, tourists can not only appreciate the unique architectural style of Shandong, but also experience the living customs and folk customs of the local people, and feel the real humanistic atmosphere.
It is precisely because of this change in concept that everyone has a new understanding of the connotation of tourism. Tourism is no longer a simple sightseeing, but a matter of respecting the local culture, experiencing exotic customs, and increasing knowledge.
These small cities in China, which have deep historical roots and strong cultural atmosphere, are undoubtedly the first choice for deserved. Here, you don't have to travel to the fullest.
In short, the popularity of tourism in small cities has surpassed that of outbound travel, which reflects a major change in Chinese's concept of tourism and lifestyle.
The development of tourism is moving towards a higher quality direction, and people regain humanistic care and return to the true nature of life in the process of tourism. This will undoubtedly inject new impetus and vitality into the long-term development of the tourism industry.
Consumption rationality returns, the pursuit of cost-effective
In previous years, the May Day Golden Week was always a regrettable scene: the prices of air tickets and hotels were wildly hyped to sky-high levels, and the cost of tourism and shopping was high and expensive, costing tourists a lot of money. This year, however, the situation has shifted significantly.
In order to give the general public a comfortable and mild holiday, local tourism departments have taken the initiative to reduce profits and prices to ensure that air tickets and hotel prices are within a reasonable range and not to let the phenomenon of sky-high prices be staged again.
At the same time, consumers themselves are more rational, no longer extravagant and wasteful, but careful budgeting, the pursuit of cost-effective consumer experience. Taking the Vipshop e-commerce platform as an example, during this year's May Day, the sales of practical goods such as sportswear and sunscreen products increased significantly, which is undoubtedly a microcosm of the concept of rational consumption.
Behind this change is the continuous improvement of consumer perceptions. For many people, the purpose of travel and shopping is just a kind of vanity psychology to show off wealth.
They are immersed in a false value that the more they spend and the more expensive the goods they buy, the more they can show their status and identity. Therefore, every time the peak period of holiday travel and shopping, they ignore the actual value of the items and throw money at them.
Now, however, that perception is changing. More and more people are beginning to understand that true happiness and happiness do not lie in how much money is spent, but in whether they can be consumed comfortably, realistically, with quality and value for money.
If a precious luxury item is only perfunctory or bought to show off, it is not only a waste of money, but also fails to achieve the true purpose of consumption. In contrast, a practical and cost-effective product can bring more sense of gain and satisfaction, which is what a high-quality life should look like.
This sublimation of rational consumption is in line with the needs of China's economic development. As we all know, China is currently in a critical period of transforming its development mode and optimizing its economic structure.
To truly achieve this goal, we must have a large rational consumer group, who can follow the tide of supply-side reform, actively choose green, low-carbon, and high-quality consumption methods, and then provide more high-quality products and services.
In recent years, the consumption capacity and quality of Chinese residents have been continuously improved, and their choice of goods and services has become more and more practical and cost-effective, which has injected new impetus into economic transformation and development.
We have reason to believe that in the future, more and more consumers will join the ranks of rational consumption, and then form a positive and healthy consumer culture.
Of course, there is still a long way to go to promote the rationalization of consumption and optimize the consumption structure, and it requires the joint efforts of the whole society. Enterprises should improve the quality of products and services, and truly focus on the interests of consumers, rather than pursuing immediate profit maximization; Ordinary consumers should also improve their own literacy, learn to consume rationally, and stay away from those unnecessary comparisons and showing off wealth.
The popularity of domestic brands has risen
With the arrival of the May Day holiday, self-driving travel has once again become a popular choice. But unlike in previous years, there has been a marked shift in people's preferences for cars.
The phenomenon of chasing luxury cars and imported cars is no longer mainstream, and more people tend to choose domestic models with good quality and good price. This phenomenon reflects the achievements of the development of the mainland automobile industry, and also reflects the significant improvement of the image and strength of domestic brands.
In fact, in recent years, the overall strength of the mainland's manufacturing industry has been rising, and the product quality and scientific and technological level have made great progress, winning the trust of the majority of consumers.
Taking the automotive industry as an example, whether it is a traditional fuel vehicle or a new energy vehicle, domestic brands are undoubtedly showing increasingly strong strength.
For example, Great Wall Motor's Haval brand, its compact SUV Haval H6 has been making great progress, and its product strength has been recognized by the market; Changan Automobile's CS75 excels in terms of comfort and range;
GAC Trumpchi is pioneering in the field of luxury brands, we can see that domestic cars not only have advantages in terms of cost performance, but also in terms of design level, intelligent technology and many other aspects are rapidly catching up with joint venture brands.
In the final analysis, the continuous improvement of the strength of this domestic brand is due to the acceleration of the pace of transformation and upgrading of the manufacturing industry.
Under the guidance of national strategies such as "Made in China 2025" and "Industry 4.0", all industries are increasing technology research and development and intelligent transformation, and continuously improving product quality and core competitiveness through innovation-driven.
At the same time, domestic brands are also increasing marketing and brand promotion efforts to create an innovative image and win the favor of young consumer groups.
The automotive industry is a typical example, in recent years, many domestic car companies have been committed to integrating young and fashionable fresh elements into their products and marketing, and have well captured the consumption preferences of young people.
As long as domestic brands continue to maintain their determination and continuously improve their quality and design level, they will be able to win the trust and recognition of more consumers, so as to occupy a larger market share.
Overall, these new phenomena we saw during this year's May Day undoubtedly reflect the new normal of China's economy shifting from high-speed growth to high-quality development.
People's consumption concepts, consumption purposes and consumption patterns are undergoing profound changes. This is in line with the new development concept of "quality first, efficiency first" emphasized in the report of the 19th National Congress of the Communist Party of China.
The concept of consumption has shifted from focusing on material comparison to pursuing practical cost performance; The purpose of consumption has shifted from excessive luxury to showing off wealth to a comfortable and comfortable life.
The shift in consumption patterns from following trends to rational choices reflects the fact that Chinese society is freeing itself from the habitual thinking of rapid economic development and is beginning to pursue a high-quality lifestyle. In this sense, this also indicates a profound change in China's economic development concept.
We must realize that the implementation of the new concept will inevitably affect and change all aspects of social development, from the supply side to the demand side, from production to consumption.
Therefore, we must closely grasp these new bright spots, give them full attention and cultivation, and let them take root and grow in the whole society. Only in this way can the new development concept truly take root and inject more impetus for sustainable development into China's high-quality economic development.
Resources:
Shunwang: "Quan" spent May Day in Jinan|"May Day" holiday, some hotel room prices in Jinan did not rise but fell, and the number of homestay bookings "rose" and the price was "flat"
https://baijiahao.baidu.com/s?id=1797296923993280690&wfr=spider&for=pc
Dawan News: May Day Tourist Niche Destinations are Favored! Hefei and Huangshan have become the cities with the fastest growth rate in hotel bookings during the May Day holiday
https://baijiahao.baidu.com/s?id=1797021075093180438&wfr=spider&for=pc
Cover News: Beijing Auto Show|100 European dealers gathered to watch, and Leapmotor C16 became the "most international" scenery of the auto show
https://baijiahao.baidu.com/s?id=1797356160168184748&wfr=spider&for=pc