At 8:00 p.m. on May 11, the "Economic Half Hour" column of CCTV's financial channel broadcast the story of Qingyun people Dong Bin's entrepreneurship ""Local Goods" Hitch a Ride on the Cross-border Express".
Wisdom Qingyun 42
village property,
villagers sell,
People sit in their homes,
Goods sold worldwide,
"Native goods" hitch a ride on the cross-border express
Let's focus on Qingyun County
Foreign business in this village!
The 2022 Central Document No. 1 emphasizes: "Strengthen farmers' digital literacy and skills training." "Under the impact of the epidemic, the innovative integration of agricultural and rural e-commerce and cross-border e-commerce has allowed more and more villagers to stay at their doorstep, and they can rely on a mobile phone and a computer to sell their hometown souvenirs to the rest of the world." However, in people's impressions, foreign trade means to handle a variety of processes that are both professional and cumbersome, but also to face a variety of foreign languages, ordinary people think it is quite complicated, but we found that villagers in many places not only solved these problems, but also launched products sold overseas, frequent explosions.
How did they do it?
And which products can go out of the circle?
Let's follow the reporter to the village to have a look.
"Sink this thing, super not overweight?" This is with both cold and warm uses, I am afraid of being super long..."
In Qingyun County's Jinshan International Sea Tao City, Dong Binzheng and his companions selected "shelves" goods for their cross-border e-commerce platform. Small household appliances, toys, household goods, here a variety of goods, everything, Dong Bin's selection of standards can be called very picky.
← on the left is Dong Bin
Dong Bin, general manager of Shandong Zetai E-commerce Co., Ltd.:
"One is logistics, and then there is voltage, their own foreign voltage may not be as stable as our domestic voltage, some places are even 110 volts, so in the process of selecting products, all details must be taken into account, including customs, including regional climate, must be considered."
Dong Bin returned to the company, hung the carefully selected goods to overseas e-commerce and some social platforms for "testing the waters", and the goods with high browsing and customer inquiries would be sent directly to the company's logistics cloud warehouse in Guangzhou, and sent overseas by the "cloud warehouse".
Dong Bin:
"All of our 'explosive' products will be stored in large quantities to the cloud warehouse, the cloud warehouse, it is specifically for overseas, they will have a special process in the process of doing it, we will save a large part of the human, material and financial resources."
This whole process, Dong Bin's team operates smoothly, but in fact, most of them have only gone to middle school, and the induction training has to start with a globe.
Dong Bin took a globe and told them about geography: "Malay is in a very small place, Singapore is basically invisible, in this place." ”
The new employees are all from rural families, with husbands working outside the home and wives staying at home to care for children and the elderly. Most of them, who have never even been out of Dezhou City, have to learn to sell the small commodities of the wholesale market around them abroad. To help them understand where their users are, Dong Bin has globes on his desk and maps of Southeast Asia, Malaysia and other places on his office walls.
Dong Bin:
"When we talk about Malaysia, we feel that Malaysia is a big territory, in our impression, it is under the country, but Malaysia is actually an East Horse and a West Horse, similar to our 'East Horse Village, West Horse Village'."
Now, Dong Bin has more than a dozen outlets in rural Qingyun County, and except for three assistants, the rest of the employees are almost all local left-behind women.
Liu Yujing, a villager in Xujia Village, Qingyun County: "I feel very difficult, I came for the first time to touch the computer, I have never learned it before, I have not used it." ”
Zhang Xiangcheng, a villager in Qianqiao Village, Qingyun County: "When you look at Lao Meng, you can't match the number anywhere, some of the traditional characters don't know, and sometimes you read jokes." ”
Hu Qiuhong, a villager in Banying Village, Qingyun County: "In addition to the point here is the point there, three points two points are a little confused." ”
Wang Ningning, a villager in Guojia Village, Qingyun County: "After graduating from school, I didn't go out to work, I was in the surrounding counties and cities, and the farthest I went to Yanshan, I didn't expect to be able to do business so far abroad." ”
In fact, a few years ago, even Dong Bin himself did not expect to be able to do business abroad. Dong Bin is a native of Changjia Town, Qingyun County, and after graduating from junior high school, he worked in factories and opened photo studios. In 2016, when he was working hard in Guangzhou, he was exposed to cross-border e-commerce for the first time, and the new business model and efficient platform thinking brought him a lot of touch. After doing it with a cross-border trading company for half a year, Dong Bin felt that this industry is highly replicable, as long as the source of goods and logistics problems are solved, it can be done in the southern city and back to the northern county. There is a wholesale market in his hometown county, and he has a reliable foreign trade logistics company in Guangzhou, so he returned to his hometown, pulled up the team, and worked with confidence. Reality, however, soon poured him a basin of cold water.
Dong Bin:
"When recruiting the first batch of people, it took less than a month to work, all of them were deserted, all withdrawn, all withdrawn, all withdrawn, they could not accept it from the eyes of the heart, our working time point is so good, especially suitable for young people, why can't they accept it?"
At the beginning, Dong Bin's e-commerce company opened in Qingyun County, and the employees recruited had bachelor's degrees. However, the young people in the city only regarded Dong Bin's company as a "springboard", and within a month, they left their jobs one after another and found relatively more stable jobs.
Dong Bin:
"At that time, there was a friend, shanghe self-media, he was doing it in the countryside when he was doing it, he gave me the idea to copy this industry to the countryside, first you solved the problem of personnel, after the problem of personnel was solved, you went to find a way."
If you want to take root, you have to go back to the countryside. Dong Bin closed his outlets in the county town, with the idea of trying, found a shop in Changjia Town, 20 kilometers away, to reopen, but did not expect that the recruitment advertisement had just been posted to attract a group of rural women from the surrounding areas to apply. Like Dong Bin, most of these employees have graduated from junior high school and have almost no foundation in foreign languages. Therefore, Dong Bin has positioned the target area of cross-border e-commerce in Malaysia, Southeast Asia and other areas dominated by Chinese.
Dong Bin trained newcomers: "When communicating with them, do we usually talk about eating at home?" When we use the language on their side, we may have to add a mnemonic word, 'Eat', and when the customer answers the question, it is 'Eat Oh', which is some of the words we will use in the future, some auxiliary words. ”
In order to give new employees an adaptation period, Dong Bin will give them a basic salary of three months, under normal circumstances, two months, they can get on the right track and get performance bonuses. If you do it for a long time and have high performance, you can also upgrade to become a "store manager" and get more basic salary. In order to allow the women to take care of their families after work, Dong Bin allowed employees to take their children to work. With a stable income and a family to take care of, more and more rural "baoma" came to visit, and the company quickly developed from more than a dozen outlets to more than 150 people in more than ten outlets.
Dong Bin's company implements a standard 8-hour working system and does not arrange overtime at night, but for e-commerce merchants, the night is the most active period for customers. In order to get more sales, after work in the evening, many employees take the initiative to take the computer home to continue working. Some will also set a mobile phone alarm alarm before accompanying their children, and go online on time during the peak period of orders.
Zhao Junhua, a villager in Twenty Lipu Village, Changjia Town, said: "There is a reward for paying, at the beginning I didn't expect that the salary was very high, I could manage the children for one or two thousand yuan, I could take care of the family, I didn't expect that the more I worked, the more I loved to do it, now seven or eight thousand yuan, almost the same as the object, anyway, better than watching the children at home, watching the children at home, you still have to reach out to manage people's homes to ask for money, so you don't need money, you can also save money, two people work hard together."
Mu Weiwei, a villager in Dong'anwu Village, Xuyuanzi Township, said: "Now I earn money myself, and I can spend it as much as I want." Now for the holidays, (husband) to buy some gifts, before there was no such thing, very realistic. ”
Dong Bin:
"From the initial disapproval of Bao Ma, to the later inseparable from these Bao Ma, you find that their energy is irreplaceable with some energy, at least first of all, their stability is here." 」
The team is stable, and the market must be stabilized. For Dong Bin, the night is also busy, every night he will call various store managers to the company to meet, analyze and study the online performance of the goods, formulate the next day's sales plan, and clarify the main products.
Dong Bin held a meeting with the management of the enterprise: "Today's screw powder is a lot of views, but it is not a single, I feel that it may be a price problem." So make an adjustment from the price, have a meeting, meet your head, and see if you can rebook the price. ”
Dong Bin:
"When they work from home, we can't be idle, and they have problems at any time, and we have to solve them at any time." We do a good job here, they are relatively relaxed at home, and the single rate will be higher, and the conversion rate will be higher. The traffic is coming, and if it can't be converted, this thing will be very frustrating for them at home. ”
In 2021, Dong Bin led the "Bao Mama" team in rural areas to complete more than 30 million sales revenue. Front-end operation in the rural areas, sufficient labor, stable labor, back-end logistics in first-tier cities, efficient and developed, such a strategy according to local conditions so that cross-border e-commerce in the northern countryside to take root steadily, the huge international market also let Dong Bin have a new plan for the future.
Dong Bin:
"After all, we are now recruiting all the women in the countryside, and in this process we will definitely encounter some shortcomings, and if we want to expand and want to go out, this space may be relatively small." Therefore, the introduction of high-end talents, which is indispensable to us, do a springboard through the live broadcast platform, and then run through this piece, and then find a way to expand the business a little more. ”
Editorial and production department of Qingyun County Rong Media Center
Editorial Director: Mabo
This article was edited by Zhang Guofeng