Recently, Untamed Planet, a 3D immersive game manufacturer based on the concept of meta-universe and NFT, announced the completion of a $24.3 million financing round led by Animoca Brands.
As part of the collaboration, Untamed Planet and Animoca Brands will jointly develop and release the NFT-enabled 3D immersive nature-themed metaverse game Untamed Metaverse, for which Animoca Brands subsidiary Nway will provide development support.
Animoca Brands is a strong supporter of meta-universe and NFT games, having completed more than 200 blockchain-related investments to date, while Untamed Planet is a game company founded in 2020 with a mission to protect wildlife. Previously, Untamed Planet had received seed round funding from Afterpay co-founder Nick Molnar.
According to reports, "Untamed Metaverse" is a 3D immersive experience metaverse game, in which players will be able to explore the world's amazing wild landscapes, participate in missions, earn NFT assets, and form a community that is keen on protecting nature, all of which will directly benefit the real world's nature conservation work.
Untamed Planet says it is digitizing the global wildlife ecosystem to create fun, nature-based, realistic experiences that actively participate in nature's conservation. The company uses Web3 technology to establish a sustainable source of donations for the natural world, while providing members of the Untamed Planet community with the opportunity to earn income from and protect from games.
In addition, Untamed Planet's primary conservation partner is the nonprofit WildArk, which works with dozens of other organizations around the world to support community-led conservation efforts and conserve spaces for wildlife and biodiversity.
Scott Bandy, head of Untamed Planet, said: "We have built Untamed Metaverse into a groundbreaking metaverse game that integrates traditional games with new game elements of Web 3, in order to integrate the theme of protecting nature into the game system and bring revenue-generating benefits to players. ”
Untamed Planet said it will be committed to environmental sustainability and follow best practice technologies and protocols in environmental and social impact. The company said that all blockchain projects undertaken by Untamed Planet, including Untamed Metaverse, will prioritize energy efficiency and sustainability.
This mode, known as "protect while playing," was successfully tested in Untamed Planet's first game. Built on the Roblox platform, the game has generated 30 million hits since its launch in early 2021. Using the trade proceeds from the game, the game has funded the adoption of a black rhino cub in Kenya and supported rangers to protect the Eastern Lowland Gorilla in Congo's Virunga National Park.
The first collaboration between Animoca Brands and Untamed Planet is based on the NFT series of animal heads by world-renowned photographer David Yarrow, who donated six original wildlife photos. The NFT went on sale in May, and all proceeds will be donated to wildlife conservation efforts.