Ten years after graduating from college, doing used cars, not making a lot of money, unable to marry a daughter-in-law, what to do?

Text | New open source used car market, Liu Congli

Editor's note: Due to work reasons, I have met many used car dealers, and I have seen cars coming and going every day, and for a long time, I know that a car is a story, and a person is a story. In order to deeply understand the inner world of used car dealers, the story is recounted in the first person, and if there is a similarity, it is purely coincidental.

01

I'm a "used car dealer"

Due to various reasons, the reputation of used car dealers in the business process is not high, resulting in consumers' lack of trust in second-hand car dealers. Over the years, this sense of distrust has spread more and more, with false rumors among consumers and misleading information from time to time by the media for lack of investigation, thus causing many embarrassments for some used car dealers or intermediaries.

Everyone thinks that "car dealers" are liars, low education, like to take a small thumb thick gold chain, black coat white tight T-shirt, outline a big belly, pants waist is very low, a squat will expose the ass groove, dark skin, perennial back a shoulder bag, the street to hold a sign written on the high price of the car, will be fooled, sell a car to make tens of thousands, sell accident cars soak water car, anyway, the evaluation is very poor.

I used to think the same way, but now it seems that this statement is actually wrong, or one-sided. Take me, for example, dressed according to the requirements of the 4S store staff, neat, clean, structured, generous.

I was also a college student, and I was a 211 college graduate, majoring in print advertising design, and I also worked in an advertising agency, and I was often busy working overtime or staying up all night.

Later, after I came into contact with the car sales industry, I changed careers and thought that my personality was more suitable for dealing with people, and men also liked cars, so they began to sell cars, from vans to Volkswagens, and then to well-known car 4S stores.

After the car sales consultant transferred to the second-hand car evaluation, after a few years, I felt that I could not work, with the experience I already had in the second-hand car, I should do it myself is the way out, and the threshold of this industry is also low.

In 2011, he officially came out independently, and has been working hard for more than a decade now, accumulating a lot of assets, but he has not gotten rid of the title of a "second-hand car dealer".

02

My neighbors don't trust used cars

I remember at the beginning of 2020, due to the seriousness of the epidemic, many people stayed at home. Brother Wang, a neighbor who lives in a building in Bingcaogang, came to me and said let me help him keep an eye on used cars for about three years, and wanted Highlander or Camry, maybe the role of Toyota advertising.

When there is a suitable tell to him, there is no rush. I helped him find two, low price, good car condition, cost-effective is still quite high, all belong to the peer can be approved (this belongs to the industry internal digestion, peers buy and sell cars). But Brother Wang still has some hesitation, I see that he is indeed not in a hurry, and I have also done the most basic courtesy of a neighbor and a little brother, he can't buy it or not, I can't force it.

A business like this that doesn't make money will end there, and it's not good to say that it's not good to be deep or shallow, and things are put down.

Brother Wang is very good, very straight, open a classic manual block Baolai, almost every day can meet, smile hehe. I remember a few years ago, I just got married and just moved over, we don't know, he took the initiative to come over to say hi, and also with 400 parts of the money, let me be surprised, I think Brother Wang is really open, just think of the future to be polite and exchange, but also personal affection.

In 2020 National Day when Brother Wang met me again, or please ask me to help him find a Highlander, that Bora time is always a little bit of a little bit of a little bit of burning oil, but also served for ten years, should change the car, which day I went to the market to see.

I said that I could go with Brother Wang, but Brother Wang said to go to see it first and understand it, after all, the second-hand car did not understand, and did not dare to rush to make a decision. Later, I probably knew that Brother Wang still didn't trust used cars very much, so he didn't want to bother me. Later, I saw that Brother Wang really drove a Highlander, but it was not a second-hand car but a new car!

03

My past in the used car industry

This suddenly reminds me of the years when I first made used cars, which is also very interesting, when there were many people who rejected used cars, disdained and did not believe, and there were stereotypical prejudices against used car dealers.

I was not married at the time (11 years), a sister who runs a repair shop bluntly said that it is easy to make used cars but be careful not to find a partner, and sure enough, the girlfriend I talked about later, her parents violently intervened because I was a "car dealer", which made me break up many times and made me a college student depressed for a long time.

Of course, everyone has this impression of car dealers, and it is true that they are not empty, but this is only a microcosm of a small number of people in the same industry, and the more formal the used car industry is, the larger the scale, and many car dealers who cannot resist the test have also been eliminated.

The second-hand car industry has been doing a reshuffle. The ability to go up is getting bigger and bigger, and many of the small fights and small troubles can't buy a car, or they can't buy it at a price, showing a state of immortality and non-living.

In short, because of the formalization and refinement of the second-hand car industry, a large number of unprofessional practitioners have been eliminated, in other words, the threshold has gradually increased.

I remember when a peer said to me, second-hand cars can't make a lot of money, in fact, it is true, most of the car dealers still need to do it themselves, do not dare to let the people under their hands collect the car, so one or two people have limited ability, it is really not easy to get rich and expensive. Now I can't see that peer, maybe it was shuffled.

I officially made a second-hand car at the end of 10 and the beginning of 11, when I was with my father, cautious for more than half a year and finally had the courage to get bold again (at that time, I was immersed in the car market for half a year and have not received a car), bought two new A6L, one is 2 months of 2.5L comfort, one forgot to be a few months of 2.0T standard, but also through the repair shop sister bought a 07 year A4L 2.0T automatic top matching, these three cars together less than 900,000, driven to the market as a second-hand car industry newcomer, At that time, it was also a relatively bullish X sense of existence, and after that, we had a little fame in the small circle of the second-hand car market, after all, there were tens of thousands of cars around, and how many years it had been done.

Since then, we have also had the title of second-hand Audi car professional.

But the two A6L did not bring revenue, did not sell for several months, and because the car was not in good condition, it was also found that the 2.0T A6L left front fender lining was repaired!

Because it has a slight deformation. I and my dad did not see this, now think about it, do not collect the car, even if you have more theory and no practical experience, you can not be counted as able to see the car, only real money and silver have participated in the car collection, or professionally trained used car inspectors, repair shop teachers are really understand the car will see the car.

04

My advice to used car consumers

When I sell cars, there will be some guests who say that they should bring a "car-aware" master, it may be a driver, a team manager, a car-loving, perennial driving slightly understand the principle of the structure can be the head of the head is a way to say, these may usually give you the impression is quite powerful, you trust them, but these so-called "understand the car emperor", in the process of looking at my car, most of them do not know where to look, can not grasp the key, these as long as there are peers may have a deep understanding.

They net look at some unimportant parts, a door bar can give you a pull out of the loose like a cotton pants waist; open the lid without looking at the rubber strips do not look at the screw light to see the engine pumping out the oil color; into the cab do not look at the big platform has no disassembly traces steering wheel screws, first hit the throttle to ask for a try car; 4 doors are not known to see 45 degrees to see the waist line to wear it; the most to see is the engine, listen to the sound, may not be other, or in order to prove that they understand the car and do it.

Here I do not demean these people's meaning, but in our opinion, to understand a car for about 5 minutes is enough, and most of what they see is really not the point, some real problems I do not know to say it really can not see, may be customers want to buy a satisfactory second-hand car, find a friend they think is trustworthy to help you identify, but the actual effect is not as good as imagined, if you really buy back after the day there is a problem or found a hidden disease, you suffer not to say that friends also follow the complaint.

In order to help you avoid such situations as much as possible, I give the following four suggestions to used car consumers, which can greatly reduce the probability of being deceived.

First of all, the most important thing is not to be greedy!

Every car we bought over is repaired, there is our cost price and its market price, for example, 50,000 bought cars, the market price may sell to 50,000 3, consumers inquire about a circle basically not more than 50,000 5, then this is his market price, the difference of one or two thousand depends on the different conditions of the car, the vast majority of people are willing to spend more than a few thousand to buy better (the number of kilometers less spray paint less number of times less interior new) can not appear less than 50,000 situation, if there is such a car, you do not think that you take advantage of it , this kind of car that is obviously lower than the market price must have a problem, do not want to take advantage of a car dealer' cheap, buy without selling the fine, if you think that you have picked up the leak and smugly show off everywhere, congratulations, you are actually a pit!

The market is a stable ecosystem, he will balance the price without human intervention, the car will consciously reduce the price, the car price will automatically be reduced to a reasonable range, he is automatically adjusted. So as long as you are not greedy, this can avoid most accident cars.

Second, buy in the formal market.

Car market car more, car dealers, there are stalls and stores, they are engaged in the second-hand car industry for many years, it is impossible to sell you accident cars, let them sell dare not, because this will smash the signboard, there is a return car are enough for you to drink a pot, just imagine, you sell cars here, there is a personal complaint that you sell accident cars with you, want to buy your car He still dares to buy?

The business does not take long to finish itself, so the regular car market, for now, the perennial car dealers are definitely not selling accident cars, but more and more car dealers pursue original paint, the pursuit of perfection, the pursuit of a bucket of water standards (that is, the car is recovered to wash once can be on the shelves of boutique cars), even if the high price is bought, even if the profit is very low, but selling it is not bad, disguised to sell word of mouth to earn credibility. The business is getting bigger and bigger.

But then again, they don't sell accident cars? The profit here is also not negligible.

By the way, no one can refuse in the face of money, why don't you charge a car with an accident that can make money? No one is a philanthropist, but we also have standards, we will introduce resources to the counterparts and repair shops that specialize in receiving accident cars, and earn some differences, so that it can save trouble and realize quickly, and do not have to worry.

At this point, everyone has to ask, so where do these cars eventually flow? Unfortunately, these cars will also flow into the market, and there are cars that specialize in playing accident cars that will be repaired and released to sell online, and I want to emphasize here that you should not buy cars online as much as possible.

Third, try to buy a car with a small number of transfers.

Like a hand car is more casual, after a household car may be the merchant to reclaim the original owner to ask for the transfer of the car dealer, this kind of car is a pseudo first-hand car, my personal experience, the number of transfers of the car is obviously lower than the number of transfers too many car accident rate, there is a period of time I look at a car to see its license plate can feel whether it has an accident, I once said to the owner when identifying a car, you car I look at a glance to know that there is an accident, the owner feels incredible, but for peers it is more common. Looking at the car more can really determine the condition of the car at a glance, that is an intuition, which is slowly accumulated.

There is also try to buy local cars, some cars are from other places to raise gears, we have to be careful about whether there are accident cars mentioned earlier that are sold to other places. Car chambers of commerce all over the country to buy cars, which can not avoid buying foreign inflow of cars, most of the luxury cars, high-end car dealers will be purchased nationwide, the original owners of such cars are very common in the field, but some family cars, the price is relatively low in the field of cars, you have to be careful. This is also a personal experience, and everyone selectively adopts it.

Fourth, there is the problem of the technical level, because it is the accumulation of long-term experience, not one sentence or two sentences can be explained clearly, nor can it be explained clearly at one time.

If you really don't understand cars, you can choose a third-party testing agency in the second-hand car market for testing, remember to be a third-party testing agency!

The testing agency will conduct a comprehensive inspection of the commercial vehicle according to the specifications and provide a test report. If you want to be more detailed, it can be more accurate and practical to check the insurance records, such as lemon checks.

05

My perception of the used car industry

I said it for half a day, and I said what I should have said and what I shouldn't have said anyway. Finally, I talk about some of my feelings in the second-hand car industry, doing used cars for 11 years, I have done it myself, and I have also been a store manager in an e-commerce second-hand car, these experiences have changed me a lot, going out to do business is really more tired and worried than going to work, investing money in it, not being able to buy a car to worry about, buying a car but not selling it.

The car that has just been collected has not been sold, the new car has been reduced in price, and the car that has received the accident is still worried, especially in recent years, I seem to be 10 years old, and my white hair has grown a lot, but overall, the second-hand car industry has really made me grow a lot, and I really like this industry.

Starting from Xiao Bai, step by step to understand, familiar with, proficient, eat a lot of bitter, but also taste a lot of sweet, make a lot of friends, but also rose a lot of insight.

Some people who have dealt with are willing to sell me the second car, and they are willing to introduce my friend's car to me, to be honest, this feeling of trust is happier than making money, no matter what career you do, being a person is always the first, so that not only to do it for a long time, but also to do peace of mind.

What I want to tell you is that the overall quality of used car practitioners has improved a lot, and most of the quality of the regular car market can withstand the test, because in the end, we are doing business, we are operating with integrity, I hope that we do not know us very well, but also want to buy used cars friends have a new understanding.

This part of the used car industry is becoming more and more transparent and perfect, and the direction we are doing is also worth believing, those who steal and make black money will not do it for a long time, they will definitely be purged in a round of shuffling, which has been proven many times.

If any of my friends are still skeptical about used cars and want to hear what I've said to make a difference, that's what I've always wanted.