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-Latest Financing-
The new Chinese tea jasmine milk white completed tens of millions of angel round financing
Image source: Jasmine Milk White Public Review
Recently, the new Chinese tea brand Jasmine Milk White announced the completion of tens of millions of angel round financing, led by Song Huanping, an angel investor in catering food, and followed by Li Chengdong, founder of Dolphin Society, and Happy Tiger Fund. This round of financing will be used for the company's brand building, product research and development, store expansion, tea garden supply chain improvement and other aspects.
Jasmine Milk White opened its first store in Shenzhen in 2021, positioning "Oriental Jasmine Fragrant Tea Drink", the product line covers fresh milk tea, fresh fruit tea, pure tea, retail tea, etc., and has opened more than 30 stores.
Editor's Comments:
Among the many new tea brands, Jasmine Milk White has integrated the traditional Chinese plain tea culture with new consumers to create a refreshing tea brand with oriental characteristics, which has been loved by young users, which may be an important reason for its financing.
Scalp care brand Kosliv received tens of millions of dollars in financing
Image source: KOSLIV official website
Recently, KOSLIV, a brand specializing in anti-scalping care, completed the second round of strategic financing, and the investor is an industrial capital. This round of financing will be mainly used for product line expansion and new product creation.
At present, There are four products in Cosmofl: Anti-Hair Loss Oil Shampoo, Anti-Hair Loss Scalp Essence, Moisturizing Moisturizing Hair Care Essence, moisturizing water-sensitive hair care essential oil, which is expected to be launched to the market as early as May this year.
Editor's Comments:
The anti-breakout track has risen rapidly in recent years and is one of the popular tracks for protection. Cosleaf integrates the concept of healthy living into the brand's DNA, impressing consumers and capital with niche, natural fragrance, environmentally friendly, recyclable packaging, and optimistic, positive content. After obtaining financing, it may burst out of greater brand potential.
Local life information service provider Maile Life received angel round financing
Image source: The official website of Myle Life
Recently, the local life information service provider Mele Life received millions of financing from the angel round, and the financing funds of this round are mainly used for the research and development of the Mele Life Meta-Universe Platform and market expansion.
Founded in 2020, Mella Life is an operating solution provider that uses online meta-universe technology to acquire customers for local merchants, mainly for the local living industry. At present, Mile Life has helped more than 2,000 local life offline stores across the country to achieve digital upgrading.
Editor's Comments:
Meta-universe landed local life, which can make eating, drinking and having fun present a new consumer experience. At the same time, compared with other large service providers, Maile can shorten the decision-making cycle as much as possible, accelerate the landing progress, and quickly make local service providers enter the hearts of consumers.
Pura, an eco-friendly baby and child care brand, received Series A financing
Image source: Pura official website
Recently, the British environmental protection baby and child care brand Pura announced that it has received a series A financing of 4.25 million pounds, led by Maven Capital Partners. This round of financing will be used for product innovation, offline channel expansion and marketing investment.
Founded in 2020, Pura is an environmentally friendly baby and child care product. Baby wipes, diapers, hand sanitizer and other products have been launched, and they are plastic-free and 100% biodegradable.
Editor's Comments:
In the very explosive baby and child care track, Pura has gained the love of many consumers in a short period of time since its establishment, which is enough to prove its brand value. Coupled with the concept of environmental protection, capital pays more attention to it.
-Listing News-
Baiguoyuan submitted a listing application to the Hong Kong Stock Exchange
A few days ago, Shenzhen Baiguoyuan Industrial (Group) Co., Ltd. submitted a listing application to the Hong Kong Stock Exchange to sprint for an IPO.
Baiguoyuan was founded in 2001 and opened its first store in Shenzhen in 2002. According to the prospectus, as of the last practically feasible date, the number of offline stores in Baiguoyuan has reached 5351, which are deployed in 22 provinces and cities across the country, of which 5336 are franchise stores and 15 are self-operated stores.
Editor's Comments:
Nowadays, China's fruit rivers and lakes have been divided into three worlds, and Nanbaiguo, Beixianfeng and Xihongjiu have grown up in the same era, and they are all standing in front of the IPO gate. Let's wait and see who will become the first stock in the fruit industry.
-Enterprise News-
Estée Lauder Asia Pacific market rarely down 4%
Recently, Estée Lauder announced its third quarter results for fiscal 2022. Estée Lauder's third-quarter net sales were $4.245 billion, lower than analysts' expectations of $4.32 billion, up 10 percent year-over-year, and net income of $573 million, up 25 percent year-over-year, according to the earnings report.
By region, sales in the Americas surged 15 percent to $1,053 million and operating profit surged more than 100 percent to $408 million, sales in Europe, the Middle East and Africa rose 17 percent to $1.99 billion and operating profit plunged 22 percent to $281 million, while China's Asia-Pacific market fell 4 percent to $1,203 million and operating profit recorded a 71 percent decline to $72 million.
Editor's Comments:
China's Asia-Pacific market is one of Estée Lauder's most important markets, and while consumer demand online remains strong, it is offset by a decline in offline physical store traffic due to a sharp decline in pandemic-related restrictions, resulting in a corresponding decline in profits.
-Brand new-
RIO launches a new sea salt lychee vodka
Image source: RIO official micro
Recently, the RIO Glass Neon Classic Bottle Series launched a new flavor "RIO Classic Sea Salt Lychee Flavor", the new juice content is ≥3%, and vodka is used as the base wine, with an alcohol content of 4.2-4.5% vol. The new flavor is currently on the market.
Founded in 2003, RIO is a pre-mixed cocktail brand that has launched a variety of products such as slightly drunk, intrinsic flavor, and strong refreshment.
Editor's Comments:
At a time when the wine track is constantly rising, RIO continues to innovate and quickly refresh the consumer experience, which is one of the important reasons why it can rank at the top of the industry.
AIMER's HUXI Huxi launched the first 0-add underwear in China
Image source: HUXI Hu Guan Wei
On May 5, HUXI Huxi, a technology and health apparel brand under Aimer Co., Ltd., launched the first 0-added underwear in China, advocating 0 carcinogenic dyes, 0 sensitizing dyes, 0 residual surfactants, 0 other chemical residues and 0 fluorescent whitening agents, which are friendlier to people with sensitive skin and reduce the pollution of the environment by clothing manufacturing.
Founded in 2018, HUXI Is a healthy intimate apparel brand under Aimer Co., Ltd., with the concept of "healthy, free and green life". The brand focuses on comfortable, affordable underwear without underwire, and has launched invisible hole cup women's bras and other products.
Editor's Comments:
With the continuous upgrading and refinement of consumer demand and higher requirements for brands, the first 0-add underwear launched by HUXI Huxi is a rapid response to this change.
Nike launches an innovative and detachable shoe
Image source: Nike Official
Recently, the ISPA team of the American sportswear giant Nike launched two innovative shoe models, Nike ISPA Link and Nike ISPA Link Axis, focusing on glue-free bonding and detachable innovative technology.
Made from eco-friendly materials and with a futuristic look, the new upper can be assembled in just 8 minutes without the need for glue to bond the midsole, bringing revolutionary innovation to shoemaking. The new product is expected to go on sale in June and can be recycled at any Nike store that supports recycling and donation services.
Editor's Comments:
The new detachable design will not only reduce the carbon footprint of the product and open up new possibilities for its life cycle, but also further demonstrate the brand's commitment to the principles of circular design and the environmental vision of protecting the ecology of the planet.
-Fashion Trends-
Cartier announces Emma Chamberlain as a brand ambassador
A few days ago, Cartier announced Emma Chamberlain, a 21-year-old Youtube blogger, as a brand ambassador.
Emma Chamberlain, a Gen Z-born in 2001 who is not a star or professional host, has been posting her daily videos on Youtube since the age of 16 to alleviate depression, winning the Streamy Breakthrough Creator Award in its first year of broadcasting. As of now, Emma Chamberlain has 15.46 million followers on Instagram and 11.46 million subscribers to the Youtube channel.
Editor's Comments:
Grasping young people is grasping the right to speak, and luxury jewelry brand Cartier is trying to further consolidate its leading position in the fashion trend industry through such choices.
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