In the past week, major car companies have posted their own first-quarter financial reports, in which Tesla has made a splash with a staggering 310048 car delivery. Its total revenue is as high as 18.756 billion US dollars, an increase of 81% over the same period last year, of which the net profit increased by nearly 7 times to 3.318 billion US dollars over the same period of the previous year, and its gross profit margin reached 32.9%, which is incomparable to traditional automobile companies. How did Tesla achieve this?
The sword blade came out of the grinding, and the plum blossom fragrance came from the bitter cold
Back in 2008, Tesla had just come up with its first mass-produced car product, the Tesla Roadster, the whole car was "modified" based on the Lotus Edge Convertible Edition, and the overall appearance could not be said to be somewhat similar, but could only be said to be exactly the same. But Tesla Roadster has a highly complete triple-electric system, which can travel 393 kilometers on a single charge, and accelerates from 0 to 60 miles (about 0 to 97 kilometers) in only 3.7 seconds, which is quite powerful.
The lowest price for the car in the U.S. at the time was $10,9000, which was quite high, so until July 2010, Tesla had only produced more than 1,200 Tesla Roadsters. Such a figure to today, it is equivalent to the model Y 1 day sales. There is no doubt that the start is not smooth, and people cannot even accept the product of "electric vehicles", thinking that this is a high-priced, flashy "big toy" that is not suitable for popularization.
In 2012, Tesla released its second car product, the Tesla Model S, a four-door all-electric luxury coupe. According to the official introduction, the car had the longest endurance of the world's electric vehicle at that time, equipped with a Model S with an 85kWh capacity battery, and the DEDC endurance could be up to 502 kilometers. You know, at that time, the DEDC endurance of other pure electric vehicles that had been listed was also about 200 kilometers.
The birth of Tesla Model S officially allowed Tesla to enter the public's vision, and soon the third car product, Tesla Model X, was also introduced, which was positioned as a luxury pure electric SUV. Both models, the Model S and Model X, have high prices, and after entering the Chinese mainland in 2014, their starting prices were close to 1 million yuan. Therefore, the Tesla brand has also been labeled as a "luxury electric car".
The story behind, I believe everyone is also quite clear, Tesla immediately launched the Model 3 / Model Y, in one fell swoop to become today's electric vehicle giant. From the beginning of the patchwork, oil to electric, to today's electric vehicle overlord, all the way, is an extremely difficult road.
Those who have attained the tao have much help, and those who have lost the way have little help
After the products were widely sold, Tesla applied for a total of 986 patents, of which 51 were appearance patents and 935 were invention patents. And it was at this time that a dramatic scene appeared, musk issued a public statement: "Anyone who wants to use Tesla's technology out of goodwill, Tesla will not file a patent infringement lawsuit against them." The technology community and the automobile industry instantly "exploded the pot", and Tesla would openly distribute the technology that had been painstakingly studied for many years for everyone to use. This move also gave birth to the new domestic car-making forces that were later known to everyone. Therefore, new energy vehicles can have such a pattern, Tesla is indispensable!
There is no intention of bitterly fighting for spring, and Ren Qunfang is jealous
Today, many new energy vehicles in the listing release, do not forget to bring a sentence "hanging Tesla", many people after watching a press conference, did not see the new car has any technical highlights or excellent selling points, but remembered that Tesla was "all-round hanging". Such a phenomenon also fully proves that the Tesla brand has occupied the "mind" of users. Even if it does not spend a lot of money to advertise and does not invite big V stars to endorse, it will become the "number one choice" when people choose new energy vehicles.
There is no one-time achievement in the world, but it is all experienced in difficulties and pains. Tesla has such a status now, it is really not some brands that rely on the integration of supplier materials to build cars, three or five years of operation, you can "hang". On the contrary, only by being down-to-earth and striving to develop core technologies will there be a day when we really get ahead.