introduction
Nowadays, cars do bring great convenience to people's lives, and people can reach where they want to go anytime, anywhere. And the car space is also very large, you can travel with your family and friends, so now the number of people who apply for group trips is gradually decreasing, and many people will choose to travel by car.
In the seventies and eighties of the last century, bicycles were very popular, just like cars today. At that time, bicycles were their main means of transportation, but now there is news that domestic bicycle sales are considerable, but the core parts manufacturing technology is mastered by Japanese companies? What's going on? At present, the mainland bicycle market has almost been occupied by Shimano, and there is no way to deal with it for the time being, after all, the parts of mainland bicycles still need the help of Shimano. Shimano also has its own business in several countries. Next, let's take a look at the legendary company of Shimano.
Shimano is a Japanese company founded in 1921 by Shosaburo Shimano. At that time, the demand for bicycles in the market was very large and very popular with people. Shimano also seized the opportunity and began to study the components of bicycles, especially transmissions. In 2001, Shimano successfully developed and launched a new electronic transmission.
This transmission not only makes the bicycle very convenient to use, but also can improve the grade of the bicycle, with a very strong sense of technology. Since then, Shimano's popularity in the industry has also become higher and higher. Shimano leaders clearly know that in order to achieve long-term development, we must adhere to continuous learning, innovation, and continuously improve manufacturing technology and improve product quality according to the changes of the times, only in this way can the manufactured bicycles not be eliminated by society.
It is under the management of this business philosophy that Shimano continues to develop and gradually become stronger and stronger. From 6 people at the beginning, Shimano has grown to more than 300 people in the middle of the period, and now has tens of thousands of employees. It can also be seen from the change in the number of employees that Shimano's original decision was correct.
Enterprises can not blindly choose their own business, but according to their future development needs to choose, more importantly, to be able to do their business fine and excellent. You have no self, you have me, you have me, only in this way can you leave a place in the fierce market competition. Shimano is a good example.
In fact, the competitive pressure of Shimano is also very large, not only need to compete with other brands of bicycles, but also need to compete with other alternative products, such as electric vehicles, motorcycles, cars and so on. One of the important reasons why Shimano is able to stand out is that it has its own core technology.
This is something that no other company has, and Shimano is almost monopolizing the market in this technology. Shimano has already deeply realized this in bicycle manufacturers in the mainland. Compared with before, the manufacturing industry in the mainland can be described as an earth-shaking change. The types and quantities of goods manufactured on the mainland are very large, and these commodities are not only to meet the domestic consumer market, but also a large part of them will also be exported abroad.
So abroad, we can also see a lot of goods marked with Made in China. We are not at all surprised by this phenomenon, but are full of pride. China is also known to them as the "Factory of the World." According to statistics, in 2020, there are already more than 600,000 bicycle manufacturing enterprises in the mainland, and the total export volume of bicycles has reached more than 60 million.
Looking at these figures, you may think that the mainland bicycle manufacturing industry has reached the point of pure fire. But in fact, this is not the case, mainland companies can not yet independently manufacture bicycles, but also need to import Shimano parts. This also shows that there is still a lot of room for progress in bicycle manufacturing on the mainland.
With the support of a core technology, enterprises will also grasp the code to make money. It is understood that if the company uses Shimano parts, then as long as it sells a bicycle, Shimano will earn nearly 40% of the profit. Shimano's business is also getting bigger and bigger. Not only has it expanded its operations, with its own subsidiaries in several countries, but it has also broadened its scope of operations and now produces fishing products, golf products, and other products such as skateboarding.
Although cars have now entered thousands of households, this does not mean that bicycles will be eliminated, bicycles still have a very important position in society. Whether it is to protect the environment, low-carbon travel, or to exercise weight loss and improve physical fitness, now the number of cyclists is only increasing. The consumer market for bicycles still exists.
epilogue
All in all, if enterprises want to achieve sustainable development, they must strive to improve their technical conditions, keep pace with the times and constantly update products, so that they can better meet the needs of people now. Only when enterprises themselves master the core technology can they cope with the rapidly changing market. If you blindly keep the old and do not know how to be flexible, then the enterprise is doomed to go far.
Today's topic: Japanese company Shimano: Business in many countries, including bicycle parts in the Chinese market