On April 27, the Game Age Research Institute, a Japanese data research firm, released a survey on "How Reviews Affect Players' Tendency to Choose." The survey included 3,090 Japanese male and female players aged 10-50.
For today's gamers, whether it's a free-to-play game or a buyout game, they often face the question of choice before playing these games – is the game worth playing?
The survey results show that 38.5% of players refer to the content of the game review when selecting/purchasing a game. After all, once chosen, it means that time or money will be spent, which also makes players very cautious when choosing a game.
In addition, for those players who will refer to reviews, 51.3% will choose Amazon as the main information channel. In addition to Amazon, video sites such as YouTube have become the second choice for players looking for reference systems, with a usage rate of 43.9%. Social platforms such as Twitter ranked third, with less than 28.2% of the usage rate, and the recommendation between friends was also a higher way to be used, at 25.3%.
Different players actually have different preferences when it comes to reading reviews. According to the survey, 51.3% of players read reviews and look at both ratings and text; 38.3% of players only read text. But of the total, 89.6 percent of players would at least read lengthy text comments.
It is worth noting that when players watch reviews (reviews), they actually have a considerable degree of subjectivity, that is, they appear to be dependent on specific commenters. According to the data, 34% of gamers believe that they have selectively picked their favorite game KOL review content, or reviewers who match their expected views.
With the gradual improvement and maturity of the game industry, the professional evaluation of the game has increased, and has become the first entry point for many players to contact the game, and it has become common to check the reviews. Not only that, but the reviews of kols that are widely recognized can also greatly affect the spread of the product and the preference of players.
As a kind of entertainment that costs money and time, it is natural that the game will be filtered and filtered before being selected by the player. And comments seem to be existing as one of the screening links. While the medium and form are constantly changing, the culture/content of game reviews will become more important and will continue to expand.
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