Black light net
Chinese The Photography Society
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Source of the article: Indian aesthetics
The punch card internet celebrity exhibition seems to have become the standard for modern social people.
Search for "exhibition" on the Little Red Book, and you will be greeted by photos of various Internet celebrities punching cards, the same background, and different people.
For this kind of "large-scale popular culture", people are also suspicious while they are commonplace: is it really the popularization of art when the Internet celebrities in art museums are piled up?
Today we will discuss the "art of influencer".
A love-hate internet celebrity exhibition
Recently, Beijing Times Art Museum's "Between Fiction and Reality - The Exhibition of Real Flowers in the River" attracted many viewers to punch in.
Shikazu Kawa is a sought-after A-list artist and film director in contemporary Japan, known for her flowers, whose signature high-saturated colors give a strong visual impact.
However, the reputation of this exhibition is seriously polarized. Some people are full of praise, and some people feel lost.
The most popular post of Little Red Book strongly recommends this exhibition: colorful style, artists' works can be viewed from many different angles, giant flower walls give people an intuitive visual impact, all-round immersive display space, warm like spring wrapping everyone, providing a lot of scenes for fashionistas...
Some people are disappointed by it: the quality of the photographic works in the exhibition is extremely low, the pixels are incredibly low, there is a sense of cheapness, and every corner is crowded with people taking pictures, and the look and feel is extremely poor...
In recent years, more and more Internet celebrity exhibitions have been out of the circle.
Take, for example, Moriggio Cattelan, who exploded at the end of last year: The Final Judgment. The horses hanging in the exhibition have become the background standard for major social figures.
Visiting exhibitions seems to have become a fashionable way for young people, but does this phenomenon of per capita art lovers really represent the popularization of art?
People who enjoy it believe that these "fun" works have changed the impression of "obscure" contemporary art in many people's minds.
They popularized many artists to the public, so that more people paid attention to the development of art and began to have a real interest in art.
And to some extent, the popularity of the "net red exhibition" has affected the operational thinking of traditional art museums and museums.
Today, more art exhibitions are dedicated to using multimedia technology to tell the stories behind cultural relics and exhibits.
But some people also questioned: the significance of the Internet celebrity exhibition is to take photos and provide a special background for everyone. It is more like simply providing entertainment venues and consumption space. It is in form, and it does not mean much.
And the content of these exhibitions is the same: pink, clouds, neon lights, mirrors, projections, virtual reality, and some scenes are not only copied, but also copied. The cost is low, the barriers are low, and the art exhibitions that copy out have no value.
The reputation of the Internet celebrity exhibition is mixed, so why can it capture the hearts of the public?
There are also routines for internet celebrity exhibitions to follow?
When traditional art exhibitions are empty, and internet celebrity exhibitors are crowded, as many as ducks on the shelves, where are their attractions?
The first is the fusion of multiple elements with high-brightness colors or curious performance art.
It's like a variety of game interfaces that stimulate and engage the audience from all senses.
High brightness and multi-color are reflected in the works of many "net red" artists. For example, Yayoi Kusama's polka dots, Andy Warhol's pop art, and Takashi Murakami's Sunflowers, each of their exhibitions can be filled.
Ocean balloons, balloons, solid color backgrounds, neon lights, etc. are all the symbols of the Internet Celebrity Exhibition.
These elements are eye-catching enough to be spread quickly across the network.
The platter group exhibition is also the symbol of the influencer exhibition.
Give the exhibition a big theme, in the exhibition will integrate the works of a number of artists.
Although this approach can lead to cluttered content, it is perfect for people who want to take pictures out of the circle.
Immersive experiences are also an important attraction, allowing visitors to get up close and personal with the artwork, or even be completely immersed in the artwork.
In 2015, the Yuz Museum of Art opened an exhibition themed "Rain House", where rain fell from the sky and the audience walked in the rain without getting wet at all.
The whole exhibition hall is pitch black, only the end of the exhibition hall has a spotlight, you can use the light to take pictures, video, the audience can be completely integrated with the art.
The exhibition is extremely popular, on weekends and holidays, it queues more than eight hours, and throughout the exhibition, the number of exhibitors exceeded 200,000.
An important element of the influencer exhibition is, of course, the influencer artist.
Some of these artists have taken the initiative to become influencers through self-marketing.
Some are "influencers", such as the aforementioned Andy Warhol, Takashi Murakami, and performance artist Abramovich, whose works are to look at strangers until they meet their predecessors in tears, and to anesthetize themselves and let the audience hurt themselves arbitrarily.
Their names and works have been disseminated through the Internet, and they have been pronounized by various pronouns and promoted to everyone.
These "influencer" artists have a certain degree of popularity, but they are not very low, and are the first choice for some people to "self-advertise" on social networks.
Abramovich has also held exhibitions in China, and the works in the exhibition are presented in the form of videos.
The exhibition also has the same problem of low quality of exhibits as the Shihana Exhibition, but it still attracts many audiences.
There are also Internet celebrity exhibitions that invite celebrities to do endorsements and use the popularity of stars to "circle fans".
Exhibitions with star punch cards will always attract attention.
These elements essentially play a marketing role and expand the visibility of the influencer exhibition.
With the explosion of the Internet celebrity exhibition, various derivatives also have great business opportunities.
For example, at the KAWS Trend Art Exhibition, in order to buy a KAWS co-branded product, the number of people in line can circle the Yuz Museum for a full circle, and the KAWS Companion doll is sold out immediately after the sale.
The popularity of derivatives has also further enhanced the popularity of the Internet celebrity exhibition.
With these elements as a traffic password, the influencer exhibition can always attract a large number of fans to pay for it.
But is art influencer good or bad?
Should art be influenced?
First of all, art cannot leave the market.
Whether we like it or not, the commercialization of contemporary art has become a fashionable trend that has flocked to us.
The market needs more artists to make art, and artists need the market to feed them.
Judging from the market conditions in recent years, there is a "symbiotic" relationship between artistic elements and business.
More and more artists are starting to work with brands, commercial shopping malls are artistic, restaurants, bookstores are personalized...
Art and commerce promote each other, to a certain extent, promote consumption, and bring fun to public life.
In fact, what we reject is not this positive commodification of art, but excessive commercialization.
When art is over-commercialized, in order to cater to customers, a large number of artists begin to lower their standards, abandon the exploration of artistic value and spirit, and instead develop art that is understandable and "popular" to the public.
This phenomenon of commercialization has created an emptiness in the connotation of contemporary art, and has also made many people anxious about the current artistic creation.
Art's dependence on the market has led to similar works, and fast-food creations are everywhere, such as the Museum of Broken Love, the Museum of Decompression, the Museum of Stars, etc.
Although this kind of work can bring sensory stimulation to the audience and a certain guarantee to the artist, in the final analysis, it is very different from the essential goal of art, and even contrary to it.
Excessive pursuit of commercial value, ignoring the quality of art itself, both want the "tall" of modern art, but also want to be a theme park for entertaining the public, the result is to hang sheep's head and sell dog meat.
The symbolic works in the exhibition impact our vision.
The light and shadow installation with strong color impact has become the mass production object of the modern net red exhibition.
In the overwhelming commercial marketing, we are always happy to appreciate or forced to appreciate these.
Although such an "art exhibition" can attract many audiences, there are far more people who punch the clock than people who really appreciate learning.
The rough cloth field and perfunctory works made the admiring audience spend more than a hundred ticket money and just play the theme park once.
The healthy development of artistic creation requires reverence for art, doing things according to the laws of art, and also needs to reject excessive commercialization and reject meaningless copy.
For the art of internet celebrities, we should not completely reject it, but we must also learn to identify and support exhibitions with real content and artistic standards.
Art can follow the footsteps of the public, but it is more important to lead the direction of the public.
What does the inker in front of the screen think about the art of influencer, come to the comment area to discuss it.
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▌Material source: Inker aesthetics