May Day car buying camp
May 1 sales season is coming, in order to meet the needs of consumers to buy cars, Guangwu Auto Trade launched the "'5' limited hi purchase, enjoy the '1' summer" theme activities, linking nearly 200 franchise stores across the country, Guangzhou, Foshan, Shanwei several major car cities together to create a May Day car purchase camp.
The government has introduced policies to encourage it
Guangwu Auto Trade actively responded to the landing
Recently, Guangdong Province issued the "Several Measures to Further Promote Consumption in Guangdong Province", which clearly proposed to encourage automobile consumption, continue to implement the old-for-new subsidy policy, and encourage the purchase of new energy vehicles, with a subsidy amount of 3,000 yuan to 10,000 yuan.
As a large-scale automobile dealer group in South China, Guangwu Auto Trade took the lead in responding to the government's call to arrange a special new energy auto show by combining the two popular concepts of new energy vehicles and outdoor camps, creating a "summer car purchase camp" and attracting the attention and selection of many car owners.
At the same time, Guangwu Auto Trade online car purchase platform Guangwu Taoche also launched a new energy vehicle topic, including car prices, finance, replacement subsidies and other car purchase discounts, preferential up to 80,000 yuan, real benefits, but also won the goodwill of many new energy car owners.
New energy vehicle discount zone
Innovate marketing methods
Multiple benefits go straight to customers
In order to enhance the influence of the event and radiate the crowd, Guangwu Auto Trade adopted the form of fragmentation in the May Day promotional activities, innovatively integrated online and offline channels, reduced the gathering of car buyers and protected the car purchase experience of car owners.
In the online channel, Guangwu Auto Trade has built an online auto show through VR showrooms, Guangwu Taoche, etc., and makes full use of new marketing methods such as douyin live broadcast and store visit live broadcast to narrow the distance between car owners and 4s stores. Through new car packages, online lottery, gift certificate delivery, time-limited seconds, etc., the benefits will be directly contacted to the owners, so that more car owners can pick a good car and grab a good gift without going out.
During the event, pay attention to the video number of Guangwu Car Service and the Big G Vibrato number of Car Service to receive more benefits!
Offline channels, local car cities combined with local policies, take the "local conditions" activity method to promote automobile consumption, it is reported that some models of preferential treatment up to 140,000 yuan. During the event, Shanwei Guangwu Automobile City launched ten major gifts: sincerity gift, store entry gift, replacement gift, special gift, introduction gift, financial gift, signing gift, boutique gift, after-sales gift and renewal gift. Foshan Guangwu Automobile City adopts the marketing method of on-site ordering and drawing blind boxes to attract the attention of car owners with creativity and atmosphere.
With the trendy gameplay of the car purchase camp as the "breakthrough point", coupled with the mutual empowerment of online and offline discounts, the atmosphere of the May Day marketing activity of Guangwu Auto Trade is full, and the new car welfare and lottery gifts will last throughout the May Day holiday, and friends who buy cars should grasp it!