256GB large storage plus Snapdragon 8+, reduced to a thousand-yuan machine, the official does not lag for four years?
The current mobile phone market can be said to be a song and I debut, and the competition between brands is becoming more and more fierce. In order to seize a larger market share, major mobile phone manufacturers are doing their best to launch a variety of new models. A mobile phone known as "flagship configuration with a price of 1,000 yuan" has recently attracted a lot of attention and controversy.
The configuration of this phone can be said to be quite outstanding. Powered by the latest Snapdragon 8 Gen3 flagship processor, it delivers best-in-class performance and can handle a wide range of games and high-load applications with ease. Matched with it, there is also 12GB of running memory, which ensures the efficient multitasking ability of the phone.
In terms of storage space, the phone offers a large capacity of 256GB, so even heavy users don't have to worry about running out of space at all. For those who like to take pictures, the back of the fuselage is also equipped with Sony's high-pixel main camera, plus OIS optical image stabilization, which guarantees the quality of taking pictures.
This phone uses a large 5000mAh battery and 80W fast charging technology, which can meet the needs of users in terms of battery life and charging speed. It also comes with a 144Hz curved screen with a high refresh rate, and the display effect is first-class.
Seeing this, you must think that such a configuration must be a flagship model. But what is surprising is that the price of this mobile phone is only 1251 yuan, which can be said to be a complete breakthrough of the previous pricing system.
The reason for this may be because this phone comes from iQOO, a sub-brand of vivo. For a long time, iQOO has taken "more cost-effective than Xiaomi" as its selling point, so this pricing strategy is also reasonable.
Even so, the price of 1251 yuan is too "cabbage" for such a flagship configuration. According to the current production cost of mobile phones, manufacturers are probably selling at a loss on this model.
Why is iQOO doing this? From the perspective of industry insiders, there are mainly the following reasons:
In order to quickly capture market share. The mobile phone industry is highly competitive, and it is very important to seize a certain user base. With this "crazy" pricing approach, iQOO will undoubtedly attract a large number of price-sensitive users, thus rapidly expanding its user base.
In order to digest the inventory. Due to the epidemic and other reasons, the inventory pressure of mobile phone manufacturers is increasing. They had to cut prices to speed up the process of inventory digestion.
One reason is the role of marketing. The low price and high configuration pricing will undoubtedly attract widespread attention, thus winning a lot of exposure and reputation for iQOO.
For consumers, it is undoubtedly a thing worth celebrating to be able to buy a mobile phone with a flagship configuration at such a "cabbage price". There are also people who have expressed doubts and concerns about iQOO's approach.
One of their concerns is whether iQOO's "crazy" pricing strategy can be sustained. After all, the cost of mobile phone production is not low, and if you have been operating at a loss, sooner or later there will be a risk of breaking the capital chain.
In this regard, iQOO explained that they have adopted a new battery technology developed in cooperation with CATL, which greatly reduces the volume and weight of the battery, so that it can realize the thin and light body of the mobile phone while ensuring large capacity. This undoubtedly reduces production costs.
On the other hand, iQOO, as a sub-brand of vivo, is able to share resources with vivo in terms of R&D and supply chain, thereby further reducing costs. Even with this "cabbage price", iQOO can still obtain a certain profit margin.
Some people also believe that iQOO's operation is more of a marketing tool, with the aim of rapidly expanding its popularity and user base. Once this goal is reached, it is likely that their pricing strategy will change in the future.
Operating at a loss for a long time is not advisable for any business. If iQOO can really win a large number of users with this "crazy" behavior, then they will have more pricing power in the future and thus make more profits.
Of course, it remains to be seen whether this speculation is true. It is undeniable that iQOO has brought a new force of change to the entire mobile phone industry.
In addition to the pricing strategy, another highlight of iQOO on this phone is the official commitment to its "four years without lag".
The so-called "no lag" refers to the slow operation and slow response of the mobile phone due to poor system optimization or insufficient hardware configuration after using it for a period of time. This problem has always been a headache for mobile phone users, because the stuttering experience is really poor.
And iQOO's promise that the mobile phone will not lag during the four-year service period, which is undoubtedly a strong guarantee for product quality.
The response to this pledge has been mixed. Those who support it believe that with iQOO's excellent hardware configuration and vivo's strength in system optimization, it is entirely possible to achieve four years without lag.
Skeptics argue that four years is too long for a phone's lifespan. After long-term use of mobile phones, it is inevitable that the performance of the hardware will decline, coupled with the system update iteration, it is indeed difficult to achieve no lag at all.
iQOO's courage to make such a commitment speaks to their confidence in the quality of their products. This is worth affirming.
What exactly does iQOO rely on to deliver on this promise? Judging by the official explanation, they mainly took the following measures:
In terms of hardware, iQOO has equipped the phone with the industry's top-of-the-line Snapdragon 8 Gen3 processor and 12GB of RAM, ensuring powerful running capabilities.
At the system level, iQOO has made deep customization and optimization of the Android system, so as to maximize the performance potential of the hardware.
iQOO has also launched a dedicated "Never Lag" mode, which can be turned on at any time according to the needs of users to get the best experience.
iQOO promises to keep pushing system updates for the phone throughout its four-year life cycle, and to continuously optimize the system to ensure its long-term smoothness.
iQOO has put a lot of effort into this phone, and their goal is to make it a true "never lag" phone.
It remains to be seen how well this will work. At present, iQOO's series of efforts have won the trust and praise of many users.