In the past two days, the matter of "reducing the electric steering column of some Porsche vehicles" has become a hot topic of concern in the automotive industry, and under the reports of many financial media, this matter has received greater attention.
Although Porsche China released a statement on its official website on April 30, it dumped the pot to the chip shortage, and said that it would actively communicate with customers to negotiate a reasonable solution.
However, judging from the feedback of public opinion, it seems that the public does not buy Porsche's slightly perfunctory statement. In particular, seeing that Porsche took out a 2300 yuan voucher as compensation, and in fact, the price of reinstalling the electric steering column in the 4S store was more than 30,000 yuan, which could not help but make the owner scold his IQ.
Although I do not have the economic strength to become a noble Porsche owner, I can only silently be a melon eater to look at this matter, but from the perspective of the owner of the car to think about the problem, more or less will definitely feel empathy.
Especially considering that Porsche sold crazy in China last year, with 95,671 new car deliveries in the Chinese market making it The world's largest single market for the seventh consecutive year. Especially the Palamera, our country accounts for half of Porsche's global sales!
It is said that the customer's father is the undisputed God, to be cared for in every way, obviously we are Porsche's biggest customer, why get the treatment is like this?
I admit that the consumers who buy Porsches are never poor, and the economic conditions are certainly justified. But just because they have money, they can't become the self-service cash machine that Porsche wants.
There's also a weird thing. Although the lack of cores in 2021 is very serious, the life of the main engine factory is not good. But for Porsche, its official revenue in 2021 reached 33.1 billion euros, equivalent to 232.7 billion yuan, an increase of 15% year-on-year. Sales profit was 5.3 billion euros (equivalent to about 37.2 billion yuan), an increase of 27% year-on-year.
Compared with a number of independent, joint venture and even ordinary luxury car companies, Porsche is living a hard life, clearly lying in the banknote-covered CBD flat of the first-tier city. But even so, Porsche has to reduce the allocation of such a small part as the electric steering column, giving people the impression of a large enterprise with an annual income of 100 billion, but even the social security of employees stipulated by law must be evaded.
If I remember correctly, at the Chengdu Auto Show at the end of August last year, Porsche announced at the press conference that it would set up a research and development branch in China and planned to put it into use in 2022.
Obomu, Chairman of Porsche's Global Executive Board at the time, also said emotionally, "China is Porsche's largest single market in the world, and the establishment of a permanent R&D branch in China has many benefits, especially allowing us to better grasp and predict the needs of Chinese customers." ”
In the eyes of many industry media, this is an olive branch thrown by Porsche to China, after the establishment of the research and development branch, the next step may be to set up a factory, the future is likely to be domestic, significantly reducing prices. In any case, this is the embodiment of Porsche's emphasis on China.
This is where the world sighs, saying that it attaches importance to China, but behind the scenes, it is secretly engaged in subtraction, completely without consulting with users, and it is time to tear off the mask of Porsche.
Some people may say that after saying so much, it still does not affect the fact that Porsche is selling well in China.
Indeed, it is not excluded that after the heat of the event came down, Porsche still sold the reality of screaming. Behind this is actually a helpless reality, that is, we Chinese consumers spoil it, and it is precisely in this way that it can eat our rice and smash our pot.
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