Creating smoking and hunting clothes that subverted the fashion industry, YSL has always acted in a style that breaks the rules and acts freely and rebelliously. In addition to maverick fashion, founder Yves Saint Laurent also applied this spirit to the perfume line and created it himself, and the classic opium series perfume came into being.
The original opium, published in 1977, is inspired by a rebellious spirit from its name, symbolizing a dangerously seductive but addictive fragrance. The creation of opium perfume was deeply influenced by Chinese culture, and the smell was varied with oriental flavor, which had a profound influence on the innovation of women's perfumes in later generations. Opium as a whole is a spicy oriental note, the top note is introduced by spicy coriander, pepper and fruit, the smell is mild to the middle, the non-kitsch fat powder mixed with floral, spicy but not aggressive. Its "descendant" red opium retains the original citrus top notes and burning aroma, but it highlights the Chinese taste of sandalwood, which is more modern.
Perhaps because the glory of the predecessors is too dazzling, YSL's subsequent opium series perfumes have shown a sluggish trend, and the wind evaluation is not as good as that year. The new version of Black Opium abandons the spicy feeling and replaces it with a sweet gastronomic tone. The first smell of black opium is a rich sweet and fruity aroma, and then the aromas of vanilla coffee and cream prevail, which can spread everywhere once sprayed, leaving a lasting fragrance. The sweet and creamy fragrance of black opium has won it the title of "scumbag girl", but it has also won the reputation of "tacky".
The YSL perfume line, which was led by Tom Ford, brought another surprise to the public. An M7 male incense and NU female incense provoked a warm response with restrictive advertisements, and Tom Ford himself unabashedly used his favorite ebony agarwood, vetiver, etc. in these two perfumes, with a unique and mysterious smell. But after L'Oréal took over the YSL perfume line, the end of these two good fragrances also ended in discontinuation.
Reversing Paris can be described as a popular Internet celebrity that L'Oréal has continued to push after taking over, and it has also been named "Chopping Male Fragrance". In fact, its predecessor was YSL Paris, which was launched in 1983. Compared with the rich and fragrant rose fragrance of the old version, reverse Paris has added fruit aromas such as berries and honey oranges to make the overall tone sweeter. The new Freedom Water, which is also sweet, also uses a sweet floral note, adding spices such as orange blossom and lavender commonly found in commercial incense, so that some people who do not like sweet fragrance are dizzy. Although its level is suspected of declining, there are still many consumers who love the sweet fragrance of flowers and fruits to pay for it.
The commercialization and facialization of YSL perfume is a cliché, and people often regret its decline, but it is undeniable that for a commercial perfume, YSL still has a high degree of recognition. At present, popular incense models such as black opium and reverse Paris are sold in the official online flagship store, with an average price of about 790 yuan. Due to its age, the out-of-print old incense has long been converted from a commodity to a collection, and it needs to be found through many channels.