This morning, League of Legends officially announced that the new Best of Arcade 2.0 Xena skin will appear on the cover of the May issue of the well-known fashion magazine "Madame Figaro", which can be described as an unexpected surprise to the majority of League of Legends players.
Born in 1980, Figaro FIGARO magazine is a high-end, fashionable, all-round women's semi-monthly magazine, and has become one of the best-selling magazines in France, and its Chinese edition is also one of the representative fashion weekly magazines in China. The dream linkage between League of Legends and Figaro is undoubtedly another successful case of League of Legends breaking through to the fashion industry.
After the official announcement of the cooperation, a number of fashion media, including boutique shopping guides, wonderful OK, Wonderland Chinese edition, etc., also expressed their recognition on Weibo, affirming the fashion design of the League of Legends skin. Weibo topic #LOL Hero on the cover of Figaro also quickly climbed to the 26th place in the hot search, which greatly satisfies the player's expectations and pride in the skin quality of League of Legends.
Compared with the Zhizhen 1.0 skin, which was previously known as "Golden Radiance", the Zhizhen 2.0 skin uses a more innovative design: including a luxurious diamond element, a fantastic atmosphere of gold-pink color skill particle effects, etc., and unlike before, Fist also launched an original painting for the Zhizhen 2.0 skin that is independent of the series of skins. There is no doubt that the 2.0 series is more in line with the word "perfect" in terms of design and concept.
As Oscar Vega, head of art at League of Legends, says, conceptual art is not like real fashion design, it's not bound by the rules of reality. This means that players can even see "magic" related textures in the Ultimate 2.0 skin. "What does a garment that is made of more than just fabric look like?" In the world of games, anything is possible. "Video games have never been more than just entertainment goods, their meaning is given by the creative team and players behind them.
In fact, the League of Legends officially used K/DA as a stepping stone in the fashion circle as early as a few years ago, opening the door to fashion. For example, in 2018, league of legends officially created its first virtual IP girl group - K/DA inspired by the K-pop girl group, which was unanimously praised and warmly chased by the majority of players;
In 2019, League of Legends cooperated with luxury brand LV to create the "Real Damage" series of skins to the best, interpreting hip-hop trends;
In previous years, LCK has partnered with Tiffany & Co. to create a unique championship ring and bracelet for LCK.
It can be said that League of Legends has always been working hard to create a more innovative game experience for players, and constantly enhances the pride of League of Legends players in seeking opportunities for cross-border cooperation.
Including the cooperation between League of Legends and Figaro Magazine, it can be said that there is a successful case of League of Legends entering the fashion industry in recent years, and on this basis, it also brings players a more valuable game experience, so that players can also experience the sense of honor brought by high-luxury blessings in the game.