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As a consumer, for the price of the items bought is more curious, recently many netizens private messages asked me, about the profit margin of the electric vehicle industry, some people have questions, electric vehicles are not belonging to the "profiteering" industry, why so many electric vehicle sales merchants on the street, for the curiosity of netizens, small connoisseurs will come to chat with everyone, how much is the factory price of electric vehicles, how much does the merchant make by selling a car?
At present, the mainstream of electric vehicles is based on 48V and 60V these two parameters of electric vehicles, one represents the new national standard electric vehicle, one represents the electric motorcycle, in order to introduce more comprehensively, the following is for the analysis of these 2 configurations of electric vehicles, one time to tell you the answer.
How much is the factory price of 48V and 60V electric vehicles?
Although it is the same as the electric vehicle, but the 48V, 60V electric vehicle if the miscellaneous brand and large brand, the factory price, the sales price is definitely still a big difference, and now the general choice of electric vehicles, will choose some large brands of electric vehicles, therefore, small connoisseurs to a Yadi Peter Pan, equipped with 48V12AH lithium battery, a For Amarella, equipped with 60V20AH, are big brands, and is 48V, 60V electric vehicles, for these 2 cars, to analyze their factory price.
Yadi Peter Pan's factory price analysis
The first proportion is the battery cost, the car is equipped with 48V12AH lithium battery, its market price is 800 yuan, and as a big brand such as Yadi cooperative procurement, can be controlled at a cost of 500 yuan; followed by the cost of the motor, the vehicle configuration is a 350W power motor, the purchase price is generally 200 yuan to 350 yuan.
Finally, the cost of the controller, frame, etc., the controller is about 50 yuan, the frame is about 200 yuan, and the above cost accounts for about 90% of the whole vehicle, and the other 10% includes tires, brakes, lights and other configurations, which can be controlled at about 300 yuan.
It can be seen from the above that in accordance with the production mode of purchasing assembly parts, the factory cost of this electric vehicle is about 1400 yuan -1500 yuan.
Emmarella has to factory price analysis
First of all, look at the cost of the battery, the car is cooperating with the Tianneng lead-acid battery, the battery capacity is 60V20AH, its market price is about 700 yuan, and the lead-acid battery price is lower than the lithium battery, which can still be controlled within 500 yuan; secondly, look at the motor and controller, the car is equipped with a 500W motor, a 12-tube controller, and the cost is about 500 yuan.
Let's take a look at other configurations of the vehicle, including the frame, because it is an electric motorcycle model, the car weighs more, it uses structural steel, the price is about 400 yuan, the tires of the vehicle are used by big brands, the brakes of the vehicle are front discs and rear drum brakes, and there are high-brightness LED headlights, which cost about 200 yuan.
Finally, Emma's car has a good auxiliary intelligent configuration, it has a 7.8-inch suspension instrument, its cost is about 200 yuan, and the vehicle is also equipped with CES energy recovery system, plus other configurations, this cost is about 300 yuan.
According to the above statistics, it can be analyzed that a 60V electric vehicle produced through the procurement assembly mode has a factory cost of about 1850 yuan.
How much can merchants earn by selling a 48V and 60V electric vehicle?
The above for everyone to analyze the factory cost of 2 common 48V, 60V electric vehicles, 48V electric vehicles correspond to about 1400 yuan - 1500 yuan, while 60V electric vehicles correspond to 1850 yuan, and the market price of these 2 cars is 2000 yuan and 2500 yuan, respectively.
Then, the merchant sells an electric vehicle, how much can be earned, and can not directly use the market price to subtract the factory cost, because, in this link, the manufacturer still has a certain profit, according to the current mainstream manufacturers' profits, generally in the factory price of about 10% to 20%.
According to the calculation, the factory price of 48V electric vehicles is about 1400 yuan - 1500 yuan, the manufacturer's profit is about 140 yuan to 300 yuan, and the market sales price is 2000 yuan, which means that the merchant can earn 200 yuan to 460 yuan by selling a car.
By calculation, the factory price of 60V electric vehicles is about 1850 yuan, the manufacturer's profit is about 185 yuan to 370 yuan, and the market sales price is 2500 yuan, which means that the merchant can earn about 280 yuan to 465 yuan from selling one.
Summary: The above is through a more scientific calculation method, for everyone to introduce the 48V electric vehicle and 60V electric vehicle, their factory cost, how much data can be earned by the merchant to sell a car, through the calculation, you can draw 2 conclusions, the 1st is not the more expensive the electric vehicle, the higher the profit margin, the more the merchant earns, the second is the electric vehicle industry, and does not belong to the "profiteering" industry, and the reason why the street can see electric vehicle merchants everywhere, this is mainly the mainland is an electric vehicle sales country, In particular, in the past 2 years, it has caught up with the dividends of the over-standard car replacement tide, with an annual sales volume of nearly 40 million yuan per year, supporting merchants to "make small profits and sell high".
What do you think about that? Comments are welcome.