ACCORDING TO IT Home, April 28, according to Counterpoint's latest report, Smartphone sales in China fell 14% year-on-year to 74.2 million units in the first quarter of 2022. Sales in the quarter were close to the level of the first quarter of 2020, which was affected by the pandemic.
In terms of specific vendor rankings, vivo, OPPO, Apple, Honor, Xiaomi, Huawei, and realme ranked in the top seven.
vivo S12
Commenting on the performance of major players, Senior Research Analyst Ivan Lam said: "In this quarter, Vivo regained its market leadership from Apple (the fourth quarter of 2021), with a share of nearly 20%. The new mid-range S12 series, which focuses on selfies and features a lightweight, sleek design, has received positive market feedback, especially among younger customers. Vivo's economy Y-series phones, such as the Y76s and Y31s, also performed strongly in the quarter. ”
IT House understands that although the momentum of the iPhone 13 series began to weaken and Apple's sales fell from the previous quarter, the iPhone 13 remained the best-selling smartphone in China this quarter. Since the iPhone has become the best replacement for Huawei's high-end devices, Apple has benefited greatly from Huawei's declining sales. The decline in Huawei's share has prompted China's leading OEMs to invest more resources in the high-end market, but so far, none of them have been able to take a significant share in the field.
Honor performed well, with its market share jumping from 5% in the first quarter of 2021 to 17% in the first quarter of 2022. Thanks to the honor 60's outstanding performance, the brand was also the only major OEM to achieve both year-on-year and quarter-on-quarter positive growth in the quarter, with 167% and 15%, respectively. Honor also launched the Magic 4 series worldwide in the first quarter of 2022, marking its global ambitions.
Xiaomi's phone sales fell year-on-year, but outperformed the market in the first quarter of 2022 with a 12% sequential increase. Coupled with the easing of component shortages and strong sales performance of flagship products Redmi K40, Redmi Note 11 and entry-level Redmi 9A, Xiaomi recorded a relatively strong quarterly performance. The launch of the Redmi 50 Series and The Redmi 10A in March will further help Xiaomi consolidate its presence