The development of the automobile market to the present, accompanied by Chinese brands has crossed one price ceiling after another.
Once upon a time, 150,000 was the first hurdle for independent brands to cross. Later, the ceiling of the price was broken by one model after another. Today, with the launch of Hongqi H9, Tank 500 and other models, independent brands have reached the price range of 300,000 yuan, competing with joint ventures and even luxury brands.
But in the field of MPV, it has not been successful.
For a long time, the MPV field has been the world of joint venture players, and there has even been a long-term dominance of a certain model in the market, and there has been a phenomenon of price increase for a long time. In recent years, with the rise of independent brands, in the 200,000-300,000 yuan mid-end MPV market, there have been some models that can compete with joint venture models. So, what about in the higher-priced high-end MPV space?
From the demand side, this field has been vigorous; on the supply side, it is a fact that joint ventures and imported high-end MPV are generally priced.
Luckily, the Rantu Dreamers came.
Recently, Lantu Dreamer officially opened the pre-sale, the pre-sale price of 380,000-600,000 yuan.
Is it expensive, in the end?
Lantu Dreamer has come to the price range that the independent brand MPV has never stood, is it expensive?
It is true that for many families, the price point of more than 300,000 is indeed a high price range, but in the MPV market, it is not the case.
When we look back at the top ten models sold in the MPV market in 2021, we will find that the 200,000 and above mid-range MPV models represented by buick GL8 and Trumpchi M8 are almost all growing positively; while the low-end MPV market represented by Wuling Hongguang and Baojun 730, most of the sales are declining.
This was also confirmed in a survey.
The data points out that the MPV market in mainland China has generally gone through three stages: the embryonic period before 2010, the functional-oriented period from 2011 to 2016, and the experience-oriented period from 2017 to the present. There is no doubt that the current MPV sells more experience, and also makes many products that pay more attention to the sense of experience have more opportunities.
This is exactly what the Rantu Dreamers do.
Its positioning for medium and large MPV, the extended range version of the model will be the first to launch, the future will also have a pure electric version of the model, in terms of this positioning and range extender power, in the domestic MPV market can be said to be a unique existence, its advantages, first of all, reflected in the size.
Compared with the benchmark Buick GL8 in the domestic MPV market, the advantages of Lantu Dreamer are very obvious. Its length, width and height are 5315/1980/1810mm, and the wheelbase reaches 3200mm, which is second only to the Mercedes-Benz V-class long-axis version, making the whole body look very slender.
The difference is that the lantu dreamer's front grille area accounts for a larger proportion, uses more chrome decoration, and cooperates with the ring light strip and the LED headlight group of the scale style on both sides, which emphasizes the lateral visual effect of the vehicle. This is different from the design orientation of Elfa, Lexus LM and others that emphasize three-dimensional and longitudinal effects, and I personally believe that too much chrome grille proportion will make people feel simple and rough, lacking a little sense of design.
Seat function is one of the core considerations of MPV users at this level, Lantu Dreamer has four seats and seven seats two seat layouts, of which the seven-seat version will be the main sales model in the future, the seat uses 2+2+3 configuration, and the four-seat version is sold in a customized way. In terms of function, the second row of seats is equipped with 8-way electric adjustment, leg rest, electric massage, lumbar support, aviation headrest and other functions, which is currently the top level.
When MPV is not only more comfortable
As an MPV, comfort is its most important attribute, but as a high-end MPV, Lantu Dreamer has obviously broken through the basic needs of an MPV and developed in depth.
The first is the material, which is covered with leather material from the steering wheel to the trim plate under the center console, from the door panel to the central passage. It can be said that basically the places that passengers often touch with their hands and feet and often see with their eyes are made of leather materials, which gives people a very advanced feeling.
On the screen, Dreamer also uses The classic triple screen design of Lantu like Lantu Free. Each of the three screens performs its own duties, each responsible for the display of different content or functions, of which the middle screen can control most of the vehicle's settings, and the screen in front of the co-driver is mainly used as an entertainment screen. In order to keep the car and machine responsive, the Dreamer also equipped with a Qualcomm 8155 chip, which can reach the configuration of mainstream joint ventures and even luxury brands in terms of vehicle performance.
More valuablely, Lantu Dreamer has developed original models such as business mode, vacation mode and leisure mode for different use scenarios, and any scene you need can be realized on this Lantu Dreamer.
In the business mode, the Lantu Dreamer can be transformed into a luxurious living room. When the user approaches the Dreamer, the door induction opens, and the air suspension automatically compresses to reduce the height of the body, which is convenient for the user to get on the car and creates a full sense of ceremony.
Entering the car, the 32-inch projection screen meets the needs of business office, conference, entertainment and other needs, and the Gigabit 5G network allows users to have an efficient and convenient entertainment and office environment even in the mobile.
In the vacation mode, turn on the Danna stereo to play a beautiful song or open the car K song function, with 64 colors of global breathing atmosphere lights, panoramic sunroof, to create a relaxed and pleasant atmosphere in the car. The external discharge function equipped with the Lantu Dreamer can support the needs of barbecue, hot pot and open-air movies, making more possibilities a reality.
In the rest mode, the Dreamer creates a comfortable space for the user to be alone, and the second row of seats is moved back and opened to open the leg rest, which becomes a comfortable bed, 12-way adjustment + 4-way sleeping headrest, the user can relax to the greatest extent. At this time, turn on the seat massage function, and the fatigue of the day is swept away.
It is also worth mentioning its dynamic feelings.
As the second new model launched by Lando, Lando Dreamer also focuses on dual power, namely pure electric version and super extended range version. Among them, the Lantu Dreamer Pure Electric Edition is equipped with a maximum power of 160kW, a peak torque of 620N.m, and an acceleration of 5.9 seconds per 100 kilometers. For a large MPV with a length of more than 5.3 meters, such book data is indeed difficult for fuel vehicles to do.
On top of the data, the driving experience of this car is also very commendable. As the world's first new energy MPV equipped with air suspension + CDC and magic carpet function, Lantu Dreamer automatically reduces the air suspension at high speed by intelligently adjusting the damping of the shock absorber, reducing wind resistance and energy consumption. When the road surface is not good, you can choose the outing mode to increase the suspension. In addition, the magic carpet function uses the ADAS system to predict the road conditions in advance, realize adaptive cushioning and shock absorption, and bring driving comfort.
In this regard, the Lantu Dreamers brought about even more groundbreaking changes.
Write at the end:
In the era of automobile market stock competition, how to prove yourself?
Product quality? Popularity or competitiveness?
No matter from which point of view, Lantu Dreamer has proved the strength of its own brand MPV from all dimensions, and from the perspective of brand dimension, Lantu is not only aiming at joint venture brand competitors, but also the upcoming new order in the field of MPV.
Speaking of this, I seem to understand the meaning of the car's name "Dreamer": with its own strength, I have seen the realization of the dream of independent brands beyond the joint venture for a long time.
The future can be expected.