Recently, in the iF International Design Award, Samsung won 71 awards, including 3 gold awards, becoming the company with the most awards this year.
Unlike similar awards, the iF International Design Awards not only focus on design, but also focus on the overall strength of products in terms of comprehensive innovation. The Samsung Galaxy Z Flip 3 folding screen phone, The Freestyle smart projector, and the Neo QLED 8K TV are among the many award-winning products. As the world's leading technology company, Samsung not only gives these products a full of technology-filled appearance, but also brings leading the development of the industry in terms of new technologies and new experiences.
Look at the innovative technology behind the design
In 2019, Samsung launched the first folding screen mobile phone for consumers, opening a new chapter in the design of mobile products, and effectively integrating the large-screen experience with lightweight volume. As one of Samsung's latest folding screen mobile phone products, the Galaxy Z Flip 3's iconic exquisite shape won the unanimous favor of the iF Design Award judges and won this year's design gold award.
The Galaxy Z Flip 3 folding screen phone that won the 2022 iF Design Gold Award
This product continues the retro flap design of the Galaxy Z Flip series, which is only the size of a palm when folded, can be easily fit into the pocket of the jacket, and the fully unfolded screen reaches 6.7 inches, equipped with 120Hz adaptive refresh rate technology, which is a strong combination of foldable shape and high-quality screen. At the same time, Samsung also brought it the appearance of the Bespoke Edition colorful customized version, allowing consumers to customize different colors for the two panels on the back of the fuselage according to their own preferences to express their fashion attitude. However, as a highly recognizable technology product, the Galaxy Z Flip 3 not only brings a full of technological appearance, but also explores new ideas for the development of folding screen mobile phones.
Mechanical hinge is the core component of folding screen products, it is to achieve a precise internal structure design without destroying the sense of unity of the whole machine, on the one hand to meet the flexible opening and closing of daily use, on the other hand, to provide structural strength for the fuselage, protect the soft foldable screen, and consolidate the durability of the mobile phone. In this regard, the hinge design of the Galaxy Z Flip 3 fully demonstrates Samsung's technical strength, giving the folding screen mobile phone a more exquisite appearance through the innovative hidden structure, and supporting the hovering of the screen at different folding angles, allowing consumers to find a more ideal and updated angle in the process of video calls or daily photography, and experience the fun brought by the split-screen application on the hoverable folding screen. Thanks to this advanced hinged structural design, the Galaxy Z Flip 3 even achieves IPX8 level waterproofness that exceeds some ordinary mobile phones, making the folding screen mobile phone meet more daily needs.
But innovation in the field of technology is only one way that product design can be realized, and for product designers, their task is far from over.
Experience product design in life
Product design should not only create an unprecedented appearance under the support of technology, but also create an innovative experience for consumers' daily use. "It's important for design to connect changing values with innovative technologies." Jinsoo Kim, executive vice president of Samsung Electronics' Corporate Design Center, said, "We are committed to providing meaningful experiences that meet the diverse needs of consumers while improving the quality of life. "The Freestyle' on-the-go smart projector, which won the iF Design Gold Award, fully illustrates this concept.
The Freestyle, winner of the 2022 iF Design Gold Award, is a smart projector on board
The use of traditional projectors is relatively fixed, and specific problems such as position, projection spacing, and screen area need to be considered before installation, and more specialized preparations are doomed to make it impossible to become a necessity in the homes of ordinary consumers. Samsung designers took inspiration from the free pursuit of life by Z-era young people, redefining the projector with creative designs.
The Freestyle with the water cup-like cylinder design to replace the projector's common square box shape, the overall weight dropped to about 0.8kg, equipped with a bracket that can rotate 180 degrees, equipped with intelligent instant correction program can project 80 inches of picture within 2 meters, 2.7 meters can project 100 inches of large viewing area. At the same time, The Freestyle has a flexible power supply method, consumers can take it to more places to use, whether it is the bedroom ceiling or camping tent, will become people's private screen. The translucent filter lampshade and mood light mode turn The Freestyle's all-in-one smart projector into an atmosphere light in the home, allowing consumers to experience a variety of functions in the same product.
It is not difficult to see the positive impact of product design on innovative experiences, and the Neo QLED 8K TV, which has been recognized by the iF Design Award, also has great strength in this regard.
The Neo QLED 8K TV that won the 2022 iF Design Award
This TV is not only equipped with Samsung's advanced quantum dot technology, but also brings 3300 pixels of 8K resolution, but the thickness of the fuselage is only 15mm, and the border is even less than 1mm, showing a shocking look and feel of integration. To further create an immersive experience for consumers, Samsung optimized the cable collection of traditional TVs and proposed a new design solution to bring a new accessory called "Connectable Slim One Connect". It is based on different use environments and consumer habits, to achieve the TV bracket and TV cable hub into one, not only does not affect the product function and appearance, but also can play the role of the bracket, avoid the traditional TV cable on the viewing experience interference, but also let consumers understand that product design is never more than design, to create an innovative experience is the ultimate mission of design.
As a leader in the technology industry, Samsung uses technology as a tool to create an innovative user experience for consumers through strong product design capabilities. Whether it is the folding screen hinge that leads the industry, the redefined projector or the innovative TV design idea, using technology to create a better life has become the common pursuit of all products, which not only allows the public to appreciate the charm of science and technology in the process of use, but also allows the product to remain vibrant in the change of the times.
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