BMW brand under the new generation of 7 series has completed the debut, its "chic" front face shape has caused a lot of hot discussion, but most people think that the appearance of the new 7 series is simply ugly to a new height, although the appearance of the shape should be turnip greens have their own love, but when many people say ugly, BMW designers should reflect on it.
Not only the appearance of the new 7 series has been complained about, last year's listed M3, M4 has also been unanimously bad evaluation by the majority of fans, for the BMW brand today in the appearance of the design changes, BMW design director Domagoj Dukec said in an interview with foreign automotive media, he believes that two-thirds of customers want "elegant and harmonious aesthetics", so the 3 series and 5 series of this volume model must be cautious in design, and the remaining one-third of the users want to stand out from the crowd. That's why the 4 Series and the new Generation 7 Series are bold in their designs.
With the new generation of 7 series at the same time unveiled the new X7, this model also uses a large size of the double kidney grille and split headlight group, may also be to cater to the aesthetics of a few people, but bmw's top model design will gradually be decentralized, the future 3 series, 5 series, X3 and other models are likely to use such design, in these models The design concept will certainly be further optimized, aimed at meeting the aesthetics of most consumers.
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