On April 22, Great Wall Motor released its first quarter report for 2022. Great Wall Motor's operating income in the first quarter of 2022 reached 33.6 billion yuan, an increase of 8.04% year-on-year, and the net profit reached 1.6 billion yuan.
Affected by the epidemic in many places in China, many parts suppliers of Great Wall Motor have been affected, resulting in limited production capacity of factories. Great Wall Motors was able to maintain a positive year-on-year growth of 8.04% in the first quarter, mainly due to the continuously increasing premium ability of the Great Wall Motor brand.
In the first quarter of 2022, Great Wall Motor's models based on the three major technology brands of lemon, tank and coffee intelligence accounted for 70.4%, and the proportion of intelligent models has reached 84.5%; the average price of bicycles in the first quarter reached 119,000 yuan, an increase of 29.12% year-on-year.
For example, the tank 300, the main sales model with an average price of 200,000, has triggered a warm response in the market once launched, as of the first quarter of 2022, the cumulative number of users has exceeded 100,000, and in 2022, there are 145,000 undigested orders for tank 300.
In addition, the 500 tanks that have just been listed with an average price of 300,000 units and the annual orders have exceeded 45,000 units, which is an important reason for pushing up the premium of the Great Wall Motor brand.
In addition, the Wei brand coffee family, which is priced in the range of 150,000-300,000 yuan, will also be another "engine" of the Great Wall brand premium. With the powerful technical support of smart DHT, Weipai has successively launched Macchiato DHT, Macchiato DHT-PHEV, Latte DHT and Mocha DHT-PHEV.
Among them, Weipai latte DHT sales continued to rise, reaching 2,576 units in March, an increase of 8% month-on-month. The Mocha DHT-PHEV, which was listed in March this year, has a high-end new energy market of more than 300,000 yuan and is likely to become the leader of the Great Wall alongside the tank 500.
Of course, there is also the great wall's overseas globalization system, due to the successive construction of factories around the world, the growth of overseas markets is also a force that the great wall brand cannot ignore
Taking South America as an example, according to the report of the National Automobile Association of Chile (ANAC), in February 2022, Great Wall Motor sold 1,131 pickup trucks in Chile, an increase of 38% month-on-month, with a market share of more than 19%, and won the overall sales champion of the pickup truck category that month.
As an important market for global models, Great Wall Motors has also achieved remarkable results in South Africa. In January and February 2022, Great Wall Motor's third-generation Haval H6 had a 15% share in the South African compact SUV segment, ranking first in the local segment for two consecutive months. Haval JOLION went public in April 2021 and won the market segment sales championship in its first month, with Haval JOLION selling more than 8,000 vehicles in South Africa by March 2022.
In general, although the overall production capacity of Great Wall Motors has been greatly affected due to the impact of the epidemic, the sales and profits in the first quarter have reached a new high, which is enough to prove that the health of Great Wall in the automotive sector is higher than that of other brands. Let's pray now that the epidemic will pass quickly and the Great Wall stock can return to the peak of last year.