"Let's go to the study together": Ju Ping, Wang Guan and other hosts of the main station world book day with the "book friends" to recommend books Central video for the picture
Beijing, April 23 (Reporter Gao Kai) On April 23, the 27th World Book Day, the first domestic reading-themed cultural public welfare live broadcast program, "Study Together" continued to focus on public welfare and reading for the whole people, inviting 5 hosts of the Central Radio and Television Corporation to connect their "book friends", recommend good books of the year, and present a "book list to the world" for netizens.
The 4.23 special program of "Study Together" was jointly launched by the Party Committee of the Central Radio and Television Corporation, the Central Video and the Volunteer Association of the General Station. On the day of the public welfare live broadcast, Ju Ping, Wang Guan, Wang Ning, Xiaolu Sister, Zhang Tao, and many hosts of the central video and Qian Lijing, the host of the central video, launched a three-hour online live broadcast in the central video reading area. Through this special program, we will introduce the achievements of volunteer service of the general station, call on netizens to actively participate in public welfare reading activities, help promote the public welfare undertakings of "always starting in 'benefit', and help the beautiful together", advocate aesthetic education for the whole people, and strive to achieve rural cultural revitalization.
In addition to a number of well-known hosts of the main station, the "book friends" of the live broadcast line cover many dimensions such as volunteer teaching volunteers, primary school students in mountainous areas, foreign friends working in China, writers, singers and so on. In the online sharing, the excellent books recommended by the guests from different angles were combined into a book day gift - "Book List to the World".
"Let's go to the study together": Ju Ping, Wang Guan and other hosts of the main station world book day with the "book friends" to recommend books Central video for the picture
On the same day, "Sister Ju Ping" interacted with Fan Long, a reporter from the General Station who taught in Yangyuan, Zhangjiakou, and there were many "common languages" between the two who were also volunteers of the General Station Volunteer Association. In the process of connecting, Ju Ping talked about her views and thoughts on the meaningful meaning of reading, and Fan Long also exchanged her personal thoughts and thoughts in volunteer teaching. In the interactive session with the children, Ju Ping recommended "The Great Women" to the children, which tells the story of the towel, and the children also shared "The Little Poet in the Mountains" with Ju Ping's sister and online audience under the leadership of Fan Long.
Wang Guan, a reporter who was once the chief correspondent of CCTV in the United States, also shared "Let the World Understand China" and his understanding of the meaning of reading in the program, and he also communicated with Anze from Latvia, who has been engaged in cultural exchange projects between China and Latvia for many years, and Anze recommended "My China Diary" on the same day.
In addition, on this day of "reading", Wang Ning recommended to the audience the popular science book "Where Did the Spaceship Fall?" that shared the story of the astronauts. Writer Zhu Yong shared his personal work experience in the Forbidden City and recommended "Looking for Su Dongpo in the Forbidden City"; Xiaolu Sister recommended the children's popular science book "How to Unrealistically Solve Practical Problems" and children's picture books; Zhang Tao recommended "When I Talk About Running, What I Talk About" to share how she got out of the trough of life.
Zhang Yanqi recommended "Human Worth" and read it aloud that day, and this positive young singer was deeply touched by the story of an unrepentant grandmother in the book, and drew the vitality of life from the book and understood what is "worthy of the world".
In the program on the same day, Qian Lijing, the host of the central video, shared the experience of "Going to the Study Together" to Yunnan to donate and build a public welfare love library. It is understood that as a public welfare project, "Go to the Study Together" has participated in many cultural poverty alleviation work, from the "Love Library" built on the ground to the growing number of donation codes, the program team strives to collect donations for primary and secondary schools around the world, solve the problem of few new books, few good books, and difficult to read books, and effectively benefit the student groups in remote areas.
As a cultural program, "StudyIng Together" has a long-term focus on children in remote mountainous areas, and constantly strives to recommend good books online and achieve book donations offline. The original intention of the program's cultural public welfare has been presented in the public welfare results. In addition to social benefits, "Study Together" has also received considerable attention in terms of traffic popularity. At present, 16 live broadcasts in the two seasons of the festival have received 180 million views across the network, and the topic #Go to the Study Together has been read more than 350 million times.
CCTV "Go to the Study Together" is an original cultural IP media integration project launched by CCTV CCTV. It breaks through the old output form with public welfare + live broadcast + cultural cross-border, links more than 100 publishing houses, star artists, cultural celebrities and other social forces, and excavates reading energy in multiple dimensions. In the sharing of high-quality books and the exchange of reading experience, the discussion of hot topics has been integrated, and the topics of reading and public welfare have accumulated full exposure. The "cloud accompaniment" live broadcast used by the program realizes "in the hustle and bustle of the moment, let people see the beauty of reading". (End)