The much-anticipated 2022 Beijing Winter Olympics will open at 20:00 Beijing time on February 4 (the fourth day of the Chinese New Year), and the mixed doubles curling competition has entered the hot schedule ahead of Schedule on February 2.
As the first national-level 5G new media platform launched by the main station based on new technologies such as 5G+4K/8K+AI, CCTV will make every effort to create a panoramic, integrated and customized set of live broadcasts of the Winter Olympics and series of reports, activities and experience products, and more creative unlocked "digital snowflake" identity, giving the audience a unique winter Olympic memory.
The 2022 Beijing Winter Olympics is about to set sail. With 19 match days, about 569 matches, and about 550 hours of live broadcast, CCTV will broadcast all the events of the Winter Olympic Games live for the whole time, and users can enjoy the excitement of the Winter Olympic Games for free. In order to allow users to have a better "immersive" experience, CCTV will also develop an exclusive "8K VR immersive viewing", which can broadcast VR video on demand through designated equipment and in-terminal VR applications. Gold winning moments, breath-taking moments, burning arenas... All the surprises on the field are included in one screen, and CCTV will invite users to "praise youth and chase dreams together".
8K VR immersive viewing
In addition to the live broadcast of regular events, CCTV has also launched a variety of unique derivative programs to enrich the "Winter Olympics daily life" of netizens. "Winter Olympics I Know", "Xiaoshui Looks at the Olympics", "The Closed Loop of the General Station Reporter's Closed Loop Daily" and other exclusive report series of the main station have been hotly launched, and the first perspective of "watching the closed loop" is full of fun; the new media exclusive 24-hour uninterrupted live broadcast of "Beijing Diary", aggregating various live video resources, exclusive interpretation of timely hot spots; there is also a specially customized "Members Please Answer Ice and Snow Tea Party" live broadcast program, good gifts do not stop; "Hall of Honor", "Sports Heroes", "Panoramic Winter Olympics", "Big Coffee Accompany You" And other large-screen high-quality programs will land on CCTV, presenting the wonderful, extraordinary and outstanding 2022 Beijing Winter Olympic and Paralympic Winter Games for the audience in a panoramic manner, and composing a new chapter of the Olympic Games with enthusiasm.
Central video "Digital Snowflake" poster
There is no homogeneous snowflake in the world, and each piece symbolizes uniqueness and sparkles of brilliance. Affected by the epidemic, the 2022 Beijing Winter Olympics implemented closed-loop management, in order to allow every participant to deeply participate in the Winter Olympics and help the Winter Olympics, CCTV opened up a special area for "Playing snowflakes" on the recommendation page, and creatively launched the "Digital Snowflakes" interactive project, aiming to create a splendid Winter Olympic ice and snow world connected through "digital snowflakes". Users will not only be able to generate a unique "Digital Snowflake" image, but will also receive a special certificate of "My Winter Olympics Digital Snowflake". At the opening ceremony on the evening of February 4, the "digital snowflakes" representing the hundreds of millions of users of CCTV will float into the bird's nest and fly in the sky, which makes people look forward to it. Photographers will follow the beautiful posture of shooting snowflakes and "customize" the video for the audience. Users will be immersed in the view of their own exclusive "snowflakes" falling to the opening ceremony venue, cherishing unique memories of the Winter Olympics.