Image source @ Visual China
Text | Xinghui Jiaxuan Chen Meixi, Editor| Shi Can
At this year's CCTV 3.15 party, the picture is somewhat "unbearable to look at directly."
Many pairs of shoes-free feet stepped on a pile of vegetable leaves, the pit did not pull a few vegetable leaves, after a few processes, maybe appeared in the bowl of sauerkraut noodles you ate the other day; bearded men sat around, discussing the big brothers who had been deceived by themselves, they pretended to be female anchors, chatted privately with countless big brothers, sweet words can not turn into dry food for the stomach, but can squeeze the wallets of the big brothers to buy dry food; the person with the plastic surgery scalpel may be a student who has just completed the accelerated training class. Just a few days after class, I dared to put a knife and a needle in someone else's face...
"Can't bear to look directly" has a figurative factual embodiment, but also an abstract interpretation of meaning. It has been 31 years since the 3.15 party was born. Many lament that the influence of this party is far less than it was then, but every year it reminds Chinese with shocking pictures: Beware of all the traps around you.
As a reminder, the whole text is divided into two parts: 1. Explain and summarize this year's 3.15, what big pits have been exposed? 2. We have counted all 91 cases (except for consumer warning) that have appeared on the stage of the March 15 gala in the past 10 years.
On March 15 this year, what big pits were exposed?
1: The male operator pretends to be a female anchor to chat with the "big brother" and squeezes the fans' money with a warm greeting
The first case exposed by the CCTV 3.15 gala came from the hot live broadcast industry in recent years. Some live broadcasting agencies recruit male operators for female anchors, and male operators impersonate female anchors to conduct large-scale social chats with male fans. Through disguised booing and warm and edge ball dialogue, fans are attracted to visit the live broadcast room every day and send valuable gifts.
Male operators, like female anchors, will be commissioned in proportion to the live streaming flow, and some operators will do everything in their power to deceive gifts, and even graft the heads of female anchors and pornographic videos as gifts exchanged with "big brothers".
Image source @ central video screenshot
The enterprises involved are Juxiang Interactive Entertainment and Huayi Broadcaster Trading Co., Ltd. At present, the official website of Juxiang Interactive Entertainment has been inaccessible, and its exposed anchor "Wu Wu" has been banned by the platform; Huayi Broadcaster Trading Co., Ltd. has not responded, and the data of Tianyancha shows that the company has been registered and established for less than a year.
Many years ago, people were full of curiosity and doubt about the unknown brought by the Internet, so they had the rather era-inspired sentence: "You don't know if the computer is chatting with you, whether it is a dog that can type." "In the era of live broadcasting, cute dogs will not cheat you of money, but the male operator who pretends to be a female anchor will. They can flirt with you without hesitation, calling you husband, in the name of another girl. Electronic and physical identities are stripped apart, and they won't be ashamed of it as long as they can make money.
Previously, hedgehog communes had gone to a chain of live training institutions to audition. The trainer said that the most gifts for live broadcasting are the big brothers, as long as they can make the big brothers happy, they are willing to give how much money. The big brothers who are tricked by the fake female anchors, and the big sisters who are tricked by the fake Jin Dong, please be wary of the illusory intimacy of the online world, they may just want to squeeze your money dry.
Hedgehog Commune Review: Men still know men better!
2: A big drama was staged, and the jade live broadcast was chaotic
For the sake of business, jade anchors will make up the identity of factory owners to win trust, relying on people and acting skills to conquer fans. They use price codes to compete with each other's acting skills, but in terms of products, they are shoddy and deceive consumers.
Not only are the so-called "on-site bargaining" and "Myanmar trading market" in the live broadcast room an illusion, but even the anchors perform dramas such as "crossing the China-Myanmar border", "checking and bargaining" and "beating the owner" on the mountain near Tengchong. What's more unfortunate is that the rough that "painstakingly" grabbed is actually only borrowed, and the finished product that is finally sent to consumers is a bargain after the package.
The companies involved in this case include Yongde Xiang Jade Shop, Shi Li Pai Jade, Chengze Jade Live Broadcast Room, Luo Wang Jewelry Store, etc. According to the Tianyancha App, Sihui Yongde Xiang Jade Store was established in November 2013, and the company's 2020 annual report data shows that its number of employees is only 2. Tengchong Luowang Jewelry Co., Ltd. was established in September 2021, only half a year ago. Yunnan Chengze Jewelry Co., Ltd. was established in April 2014 and was deregistered in November 2021.
On the occasion of the broadcast of the March 15 evening party, the named "Shilipai Live Broadcast Room" was selling goods live. "Admiring the name" netizens brushed up the comments, and the live broadcast room was interrupted at 20:32. On the platform side, it shows that the mini program has suspended the service due to suspected fraud.
Image source @ platform mini program
When the Emerald anchor wants to prove his conscience to the fans, the acting skills revealed in it are not inferior to the screen stars, and the dramatic tension that is about to erupt is jaw-dropping. But such an "actor" is not on the real stage, but defrauds consumers with a mouth full of lies. Just as the jade that is touted is still inferior, the "conscience" that is performed is also a black heart after all.
Hedgehog Commune Review: Big Brother, what about cross-country crossfire in the live broadcast room? Bile is really fat.
3: Robot with 404, manipulated word of mouth
Most netizens who are good at "surfing" have a sense that the comment content on search websites and sharing platforms must be carefully considered, otherwise it is likely to "step on the thunder". As early as 2016, the 3.15 evening party was exposed to the phenomenon of false praise and other brushing orders, and six years have passed, and the other side of the increase in industry rectification is that the "tricks" of services such as information tampering and word-of-mouth manipulation are more hidden and diverse.
For example, through the robot "water army" pretending to be real users to ask questions and answers; through the "ten thousand words to dominate the screen" service of more than 100,000 keywords, swaying the user's search results; crawling Internet content for pseudo-originality, automatically generating brand marketing articles; and even the so-called public opinion purification service, that is, through 404 processing, tampering with titles, deleting pages and other means to hide the negative information of enterprises. The prices of these services range from thousands to hundreds of thousands of dollars.
Image source @ CCTV
At this year's March 15 evening, CCTV named a number of word-of-mouth marketing service companies such as Yingmeisi, Sichuan Keyu, Shanghai Niutui, Shanghai Dingshang, and Tianjin Qihang. According to the information of Tianyancha, the enterprise involved was established in 2008 and has more than 10 branches, of which 5 have been deregistered. Inmax claims to be a closed-loop private domain traffic pool dedicated to building brands, searches and word-of-mouth for enterprises, serving 120 listed companies, 560 industry leaders and large and medium-sized enterprises.
Which word of mouth is true and which is false? When users enter search keywords and are overwhelmed by bot comments or articles from a certain brand, and these comments are often similar or unsatisfactory, how many users can continue to trust the brand or search platform? It should be noted that in the video of the secret visit at the 3.15 evening party, the heads of many companies involved described false word-of-mouth marketing as "industry unspoken rules" and "industry common diseases". When the industry is always facing the problem of precision marketing, practitioners need to take the lead in reflecting on the damage caused by false marketing to user perception for a long time, whether it has become a fundamental "chronic disease" of damage.
Hedgehog Commune Review: The knowledge you think is really someone else's soap assembly line business.
4: The temptation of free WiFi
I believe that everyone has seen a variety of "WiFi cracking" related software in major app stores, and all kinds of apps that explicitly or implicitly indicate "free WiFi" are popular.
The 3.15 Information Security Lab conducted tests on this, and the results showed that these applications under the banner of "free WiFi" not only failed to connect to successful WiFi, but also induced users to download other applications through the words "confirm" and so on.
In addition, such software also has functions such as self-starting, such as an app called "Yue Leopard WiFi Assistant", which allows "self-starting" as many as 46 times at 11:16 alone. They collect user information and push pop-up ads to confuse users.
The companies involved in this case include radar WiFi, Yuebao WiFi assistant, WiFi cracking wizard, etc. According to the Tianyancha App, guangzhou Yuebao Technology Co., Ltd., which was named, was established in December 2019. Intellectual property information shows that the company is associated with a number of software copyrights such as Yuebao WiFi housekeeper, Yuebao WiFi master, and red envelope nearby groups. According to Tianyancha risk data, among the more than 4,000 enterprises engaged in wireless network-related business in the country, 14.5% of the relevant enterprises have had legal proceedings, 11.0% of the relevant enterprises have experienced abnormal operations, and 2.0% of the related enterprises have been subjected to administrative penalties.
Business traps remind us time and time again: free stuff is the most expensive. Rogue apps are always changing their face, exploiting people's convenience-seeking mentality to gain profits by invading user privacy. In fact, advertising monetization is a reasonable means of profit, but this is based on the company's refined services, and profit is not the right way.
Hedgehog Commune Review: The free lunch is really hot.
5: Singing the "Good Luck Coming" lottery, there is no luck in the trap
After school, many elementary school students crowded into small shops around the campus, holding a small amount of pocket money, and singing "Good Luck" while drawing lottery. These lottery games that specialize in "harvesting" primary school students are usually one yuan and one draw, and the prizes include three products such as bouncy balls, infrared pens, gyroscopes, etc., as well as superimposed lottery mechanisms such as drawing real cash and collecting cards for cash. The high-intensity stimulation makes primary school students spend up to 10 yuan in less than two minutes, and even can't stop. The truth of the matter is that the winning rate is all controlled by the merchant, and the factory setting of the set card game is "one missing per set".
The exposure involved the small shop of Yingbin Primary School in Yiyang City and the small shop of Central Primary School on the south bank of the River in Huizhou City. In the investigation, the reporter persuaded many children who were addicted to the lottery game, but almost all of them were fruitless. When children are repeatedly told that winning the lottery is extremely difficult, they will say "I think it is possible, anyway, I believe in myself" and "Why must I smoke 'Thank you for patronage', am I really so unlucky?" "Bet on a bike to become a motorcycle." These elementary school students, who are still weak in discernment, firmly believe that luck will come one day, but adults are driven by interests and use cruel reality to take the lead in "teaching them a lesson": in the trap, there is no luck.
Hedgehog Commune Review: In the adult world, children are still naïve, looking bitter and painful.
6: Disgusting pit sauerkraut, noodles dried on the side of the toilet
It's hard to link such a scenario to food processing: workers wearing slippers, rain boots, or barefoot stepping on sauerkraut in the open air, and some throwing smoked cigarette butts directly onto sauerkraut in pits. This is the first food safety incident exposed at the CCTV 3.15 evening party this year, involving enterprises including Flag Vegetable Industry, Graceland Pickle Food Factory, and Haixia Pickle Factory.
Also disclosed was Yuzhou's sweet potato noodles. Sweet potato noodles, which are sold as a specialty, are made from cheaper tapioca flour, and the production environment is dirty and messy. The enterprises involved include Yuzhou Xiadu Three Powder Factory, Yuzhou Ruitian Agricultural and Sideline Products Co., Ltd., Yuzhou Fengfan Agricultural and Sideline Products Co., Ltd., Yuzhou Yukang Three Powder Processing Factory, Yuzhou Yuxin Powder Industry Co., Ltd., etc.
At present, the Unification Group issued a statement saying that in 2012, it had stopped cooperating with the flag planting vegetable industry, and at the same time stopped the supplier qualification with Jinrui Company and sealed the relevant sauerkraut package products for further quality inspection.
Snacking as a child, there were always some nightmarish rumors. For example, boneless chicken feet are gnawed out, instant noodles are woven, but even the rumors dare not imagine that the old altar sauerkraut is actually stepped on by countless foot soles and soles mixed with leaves and dirt cigarette butts.
From the farmers and manufacturers at the source to the instant noodle manufacturers and restaurants downstream, there is no link to carry out quality inspection of the ingredients, turning the old sauerkraut into a nightmare sauerkraut. The standard production process of ingredients is exclusively for export, the food sold in China is handled at will, and the era of arrogant food processing should not be over? Consumers will let the relevant companies know that abandoning the taste of laotan sauerkraut is as simple as falling in love with the taste of laotan sauerkraut.
Hedgehog Commune Review: Yue !!!!!!
7: Harassing calls, intelligent terminals, information leakage prevention is invincible
Many people may have had such a bizarre experience: obviously just browsed some websites with their mobile phones, and did not leave their own phones, but suddenly received sales calls from related industries.
This kind of harassing phone call is vaguely called "Mobai" in the industry and can bring a lot of revenue to the company concerned. Some enterprises specially set up an outbound call system, through which the real caller number can be hidden when making harassing calls to prevent complaints.
In addition to companies that provide outbound call systems, there are also companies that specialize in providing big data support for harassing calls. They use various technical means to obtain mobile phone numbers based on the user's Internet traces, and finally provide them to telemarketing companies. These companies will even trade through untraceable chat software, virtual currency, etc., in order to avoid risks as much as possible.
Another case related to information security is the smart terminal. For a children's smart watch with a sales record of 100,000+ yuan, the 3·15 information security laboratory conducted simulation tests and found that malware can be easily implanted into the watch, so as to achieve real-time positioning in the background, steal important information, obtain microphone permissions and other functions. Among them, the hidden security risks are quite alarming, and the information protection of smart terminals is likely to become a neglected disaster area.
The enterprises involved in this case include Rongying Communications, Zhengzhou Luqian Network Technology, Ronglian Qimo, and Hangzhou Yiyu Company. According to the Tianyancha App, Rongying Intelligent Technology (Shanghai) Co., Ltd. was established in July 2017, and the risk information shows that the company is involved in a number of service contract disputes. Beijing Ronglian Qimo Technology Co., Ltd. was established in May 2015, the company is wholly owned by Beijing Ronglian Yitong Information Technology Co., Ltd. It is worth mentioning that in 2021, Ronglian Qimo was fined for the error rate between the reported number and the number of inspections in the "Financial Status" (F103 form) for other income in the current year (3301), involving the provision of untrue statistical information. On the night of the exposure, the Hangzhou Gongshu District Municipal Supervision Bureau conducted a surprise inspection of the Hangzhou Fishing Company.
Harassing phone calls are a cliché, but the ill has never really gone away. It seems that no matter how cautious consumers are, they will also fall into a vicious circle of invincibility. The black and gray industrial chain behind this is interconnected with each other, and new tricks have been repeatedly made, so that ordinary consumers cannot be at peace. With the improvement of personal information protection regulations, we look forward to a cleaner and cleaner environment.
The hidden dangers of smart terminals have sounded an alarm bell for us. On the other side of wearable device convenience, there are many issues that need to be paid close attention to. The information crisis that has appeared on computers and mobile phones may also be happening on our wrists.
Hedgehog Commune Review: Creepy, pondering and fearful, invincible.
8: Kidnapped computer, pop-up window that can't be turned off
Over the years, pop-up ads on software download platforms have been common. This year's 3.15 evening party exposed the chaos of software download websites, more than 200 software download stations or bundled downloads, involving PC6 download stations, Tengniu network, Kirito software downloads, ZOL software downloads and other platforms, and Ma'anshan Baizhu Network Technology Co., Ltd.
According to the experience of CCTV reporters, in addition to inducing, bundling and installing other software and other routines, the Baizu downloader also has the "package change" operation of replacing other software. Every time a user downloads a piece of software through the downloader, the software party will pay about 0.3 yuan to 1.8 yuan for Baizhu Company, and Baizhu Company's senior management revealed that the company's annual revenue exceeds 1.2 billion yuan.
At present, ZOL Zhongguancun Online said in a statement that Zhongguancun Online has stopped relevant cooperation with Ma'anshan Baisuke, and apologized to netizens for closing the ZOL software download channel for self-inspection and rectification.
As can be seen from the real-time comments, netizens are deeply suffering from the "rogue behavior" of the downloader. What the public never expected was that behind the daily harassment of downloader pop-up advertising, it involved so many websites and could create such a high company revenue. It is true that the business is not afraid of small, and the line is "champion", however, to infringe on the interests of users to entice the binding as a business, in the end will not last long.
Hedgehog Commune Comment: Rogues come every day, and you are the most arrogant.
9: Electric vehicles illegally speed up, who surrenders to the unspoken rules of the industry?
Mainland China's "Electric Bicycle Safety Technical Specifications" clearly stipulate that the maximum speed of electric vehicles cannot exceed 25 km / h. But many stores offer customers a service called "decoding", which can help users lift the speed limit after they buy an electric car. After "decoding", the top speed of the electric vehicle can reach 35-40 km/h, and the data on the dashboard is still maintained at 25 km / h.
The exposed electric vehicle brands include Luyuan, Maverick, Hello, Xinri, Golden Arrow, And tailing. According to the Financial Associated Press, the relevant person of Maverick Electric responded that the internal verification is being verified, and the news will be synchronized at the first time; Luyuan Electric Vehicle released a good night microblog after the end of the 3.15 party, but did not respond to the issue of lifting the speed limit; other named brands had no response as of 12 o'clock that night.
With the popularity of flexible employment forms such as riders, flash delivery personnel, and substitute drivers, electric vehicles have become the just need of many people. The speed limit of electric vehicles is to ensure the safety of cyclists and pedestrians, and the sales parties of various brands violate the unspoken rules, which is a vicious competition. Under the mentality of "everyone else is like this, I will suffer if I don't", everyone has put the rules aside and surrendered to the unspoken rules.
On the one hand, manufacturers need to strictly lock the speed limit from the source, to prevent rather than condone the seller to lift the speed limit for consumers; on the other hand, it also needs stricter supervision and punishment measures. In the corner where the accident may occur, the speed is slowed down by 15 km / h, and the difference may be an innocent human life.
Hedgehog Commune Comment: Beat a single bike to become an electric car, and then beat a fight for electric vehicles to violate the law.
10: "Non-standard" cable is light and fluttering, and the safety hazard is heavy
Among the dozens of telecommunications cable merchants in Guangfo Mechanical and Electrical Hardware City, more than 30% are operating so-called "non-standard cables", that is, wires and cables that do not meet national standards. Operators use the word "discount" to describe the act of cutting corners, for example, there should be 32 copper wires in the cable, and the manufacturer actually only "discounts" 26, and the outer skin material cannot escape the "discount". The test results show that the resistance of the non-standard cable exceeds 35%, and the heat resistance standard of the insulating outer skin is not up to standard.
The enterprises involved in this case include Guangfo Mechanical and Electrical Hardware City, Shihai Cable, Shengke Cable, Suixun Cable, etc. According to the Tianyancha App, the named Guangdong Suixun Wire and Cable Co., Ltd. was established in September 2018, and Guangdong Shengke Wire and Cable Factory was established in March 2018. It is worth mentioning that the latter's 2020 annual report shows that the number of social security contributors is 0.
The essence of the "non-standard" that cannot be seen is the disregard of the basic responsibility of the enterprise. The "non-standard cable" in the mouth of the producer is light and fluttering, but the hidden safety hazards in it weigh more than 1,000 pounds. Wire and cable are everywhere in our life and production, and are closely related to your and my personal safety and public safety. At any given time, industry standards are not highs, but the bare minimum line of defense.
Hedgehog Commune Comment: There are cases that prove that the relevant person in charge of the production enterprise involved is not good to "sit in jail"!
11: The "crash course" of medical beauty is raging, and the tragedy of "guinea pigs" does not stop
When the 3.15 evening party this year exposed the chaos of the medical aesthetic training industry, the keywords with the highest frequency in the real-time comments on Weibo were "terrible", "terrible" and "black heart". In the medical beauty market full of facial anxiety, on the one hand, the trainees without medical background laughed and accepted the medical aesthetic "crash course" training, and in just six or seven days, they were students and "guinea pigs", practicing injection needles with each other, discussing how many times more money they could make; on the other hand, Xiaoxue, a young girl who was blinded by cerebral infarction due to hyaluronic acid injection errors, and many victims of medical beauty accidents across the country.
It is understood that the number of complaints received by the China Consumer Association in the medical beauty industry has increased by nearly 14 times in the past 5 years, and the companies involved in this exposure include St. Gallihe Training School, Meixi Shuyan Medical Beauty, and Bermesi Medical Beauty. 1-on-1 tutoring, hand-to-hand teaching, zero-based package teaching package meeting, graduation certificate, etc. are the propaganda techniques of such enterprises, but in fact, they are unlicensed and unqualified operations, illegal profiteering operations. After the party was exposed, Hefei market supervision, public security and other departments went to the office of Anhui Meixi Shuyan Medical Beauty Co., Ltd. late at night to inspect, and the results of the treatment were to be announced later.
In the feature film, when Xiao Chen, a "crash course" student, received his first injection after returning home after graduation, his hands were shaking but pretending to be calm. Later, she said: "Play a few more, it doesn't matter now" and plans to let her son do the same when he grows up.
From fear, numbness, to eagerness, where does the sense of security of these students come from? How does the medical aesthetic training institution that frightens the public face the first phase of the "6-day crash course" students? Profiteering plastic surgery industry, a large number of non-compliant products circulation, heavy advertising and marketing, high channel commissions, and even deformed aesthetic concepts, after the exposure of "black medical beauty", the industry still has a longer way to go.
Hedgehog Commune Comment: I "can't bear to look at the needle picture" and actually want to turn the quick technology into a family inheritance craft (the eldest sister laughed
3.15 evening party, another kind of annotation of the times
The first March 15 party was born in 1991, when the popular electronic product among young people was still BB machines. Many landline telephones were placed on one side of the stage, and hotlines from all over the country poured in, carrying the audience's anger at counterfeit goods.
A party that has lasted for 31 years, whether the audience is satisfied or not, can always record some changes of the times. For example, in the 1990s, counterfeit and shoddy goods were the biggest headache for the people, and it was rumored that an old cadre living in Beijing simply moved a broken refrigerator directly to the broadcast site of a television station.
From the era of BB machines, the era of big brothers, the era of PC computers, the era of mobile phones to the era of smart phones, counterfeit and shoddy goods have not withdrawn from the historical stage, and there are many new problems that accompanie the birth of the information age, and they have begun to show their might to consumers.
We have counted all 91 cases (except for the consumer warning category) that have appeared on the stage of the March 15 gala in the past 10 years, which is the closest era to us and the era that creates the current life.
After the word frequency statistics for 91 cases and the details of cases accumulating more than 20,000 words, the distribution of high-frequency words is as follows. Products, users, information, mobile phones, advertisements, car owners, breakdowns, food, shelf life... These words, partly, are consumers' unique life experiences in today's era, and they are also a microcosm of the problems they encounter.
A simple classification of cases in the past decade, food safety is still the highest proportion of problems, up to 16 cases, followed by information security and automobile production and marketing problems, with 15 cases and 10 cases, respectively. This was followed by consumer fraud, other consumer product quality issues, false publicity and medical safety issues.
In addition to statistics, we conducted case studies of the top three problem categories. Anyway, they have all broken into the top three, and there should be some special treatment, wishing them to complete self-reflection as soon as possible and strive to fall out of the top three of the rankings by their own efforts in the next decade.
TOP3: Automobile production and sales
Automobile quality and after-sales service are issues that have run through the past decade. Almost every year, car brands will take the stage of the March 15 evening party to show consumers their various problems.
JAC, FAW-Volkswagen, SAIC-Volkswagen, Dongfeng Nissan, Mercedes-Benz, Land Rover, Baojun, Ford, Infiniti... The list is really very long, whether you are domestic or imported, whether it is a low-cost scooter or a high-priced luxury car, you can't escape the beating of the 3.15 party.
The transmission problem is one of the most common problems and one of the most serious consequences. In 2019, many Baojun 560 car owners have suddenly lost power on the road, and one Guangzhou car owner has even lost power on the highway and is in danger.
Ford Ebo has also caused some vehicles' gearboxes to fail due to rust due to design problems, and there is a small hole in the rainboard, and rainwater will flow down the small hole to the place where the gearbox and the engine are docked. For such problems, the company's solution is to inform the 4S shop internally, and plug the small hole when repairing the vehicle, without telling the consumer the truth.
Image source @ CCTV Finance
China's motor vehicle market has maintained steady growth over the past decade. At the end of 2021, Li Jiangping, director of the Traffic Management Bureau of the Ministry of Public Security of China, announced that China's motor vehicle ownership reached 393 million, ranking first in the world in terms of total volume and increment. At the end of 2012, this figure was 121 million, an increase of 224.79%.
In a growing market, quality issues continue to flow. Driving safety is related to life safety, which is an issue that all car companies must always pay attention to.
TOP2: Information Security
From 2012 to 2022, the 10 years of the March 15 gala are also 10 years of rapid development of the mobile Internet.
According to the 49th Statistical Report on the Development of China's Internet Network released by the China Internet Network Information Center, as of December 2021, the number of mainland Internet users reached 1.032 billion, and the Internet penetration rate reached 73.0%. At the same time, the mobile Internet is deeply integrated into the daily lives of residents, and the proportion of mainland netizens using mobile phones to access the Internet has reached 99.7%. In the rolling tide of the times, new problems such as information security have surfaced and become the highlight of the March 15 gala in recent years.
From the perspective of time, at the March 15, 2013 gala, problems such as "Android mobile phone software stealing user information" and "email user data collected by enterprises" broke out in a concentrated manner. This marks a significant expansion of the battlefield of personal information security, from the past sms and telephone radiation to the Internet and mobile terminals. Since then, the 3.15 evening party has become a norm to focus on the field of Internet information security.
The form of information security is also evolving with the development of science and technology. The 3.15 party in 2019 exposed a kind of "probe box" for privately collecting personal information, and the 3.15 evening party in 2021 showed the chaos of "a large number of resumes on the platform flowing to the black market". This year, the 3.15 party turned its attention to topics such as "free WIFI" and "smart terminals", once again exposing the gray area of technology and interests.
Image source @ CCTV Finance official Weibo
Information security is a microcosm, and new types of consumer problems often breed on the dark side of the technological development process. The popularity of digital payment and e-commerce has made consumer topics such as "buyer show seller show" continue to heat up. With the rise of Internet finance, the problem of online lending has gradually entered the public eye. When the Internet revolutionized traditional business models, it also brought about invisible traps.
So we saw the "mobile phone pre-installed malicious deduction software" at the 3.15 party in 2014, and in 2015, we were surprised that "passwordless WiFi is risky", and in 2016, we were indignant because of "car easy bidding cat greasy" and "network brushing"... Nowadays, live e-commerce is in the ascendant, and the emerald live broadcast room on the stage of this year's 3.15 party is the most vivid warning at the moment.
TOP1: Food safety
Looking at the 3.15 evening party in the past ten years, food safety issues have always been the focus of attention, and related cases have accounted for a relatively heavy role. After all, in the minds of consumers, new cars and new clothes may not be bought, but no matter how much attention is paid to the things that are imported every day. Once a brand exposes food safety problems, it will trigger public discussion, often rushing to the social platform hot search at the first time, causing a huge blow to the brand reputation.
In the decade from 2012 to 2021, with the exception of 2013 and 2015, food safety-related cases will be exposed every year. Of the exposure cases usually about 8 to 9 cases per year, 3 cases were each in 2014 and 2016; 2 cases in 2012, 2017, 2019 and 2020; and 1 case in 2018 and 2021.
According to the hedgehog commune' observation, although the brands and products involved in these food safety cases are different, they still show quite strong commonalities, in other words, in the field of food consumption, there is really no new trick in the illegal counterfeiting methods of operators.
First of all, the most frequently exposed, repeatedly banned, and repeated violations is the sale of expired food. For the food consumption industry, how to deal with expired food is a problem that all businesses will face, and reducing the cost of loss by modifying labels and extending shelf life is also the most "cost-effective" way.
For example, in 2012, 3.15 exposed McDonald's for violating the law to change the packaging of the temporary dessert pie and re-write the time to sell it; Carrefour changed the new packaging every few days when selling frozen meat with a long shelf life. In 2014, it was exposed that Hangzhou Guangqi Company tore off the label of expired flour, changed the packaging, and entered many bakeries in Hangzhou with a green light; the Australian brand "Ao Miaoke" infant formula milk powder had tampered with the shelf life of the product. At the 2020 gala, Burger King was exposed to making hamburgers with expired bread and arbitrarily modifying the label of the chicken thigh steak shelf life.
At the same time, the public is increasingly finding that it is not a large scale, many chain stores, and high brand awareness that it will be able to avoid the "pit" of expired food. For now, fast food chain brands with a high degree of industrialization have become "high-incidence areas" for safety problems.
Secondly, the illegal use of additives and chemical pesticides in products, and false publicity of nutritional ingredients are not uncommon. In the past ten years, edible oil, eggs, fried goods, beverages, spicy strips, tonics, feed, etc. have all appeared in the case of unqualified products and illegal use of additives. The use of these additives is usually used for nutritional fraud to raise the price of products, such as walnut drinks without walnuts, ordinary eggs "makeup" into native eggs and so on.
In addition, the health and safety situation of the production environment is also the "hardest hit area" exposed by 3.15. In 2016, the "Hungry Mo" platform was named because of the default unlicensed black workshops; in 2019, the production process of spicy noodles was full of dirt and shocked consumers.
The two food safety cases exposed on March 15 this year, "Laotan Sauerkraut" and "Sweet Potato Noodles", are all related to the raw material production environment. When countless consumers are heartbroken for their favorite food brands to "collapse", there will be more trustworthy brands that will gradually enter the public eye. As the host said at the March 15 evening party: "Ensuring food safety is always only when it is carried out, not when it is completed." ”
For the named enterprises, 3·15 is destined to be a sleepless night. However, any brand should keep in mind that consumer trust has the power to achieve word-of-mouth and the risk of falling. It is hard to come by, and it is done and cherished.