Thinking about the M7 rear-end collision accident, if you want to wear the crown, you must first bear its weight

The people evaluate the car

2024-04-28 21:03Posted in Jilin Automobile Creators

On April 26, some netizens broke the news on social platforms that on a highway in Yuncheng, Shanxi, a black Wenjie M7 was involved in a rear-end accident, the front cabin caught fire, and three people in the car were unfortunately killed. At noon on April 28, AITO's official Weibo responded that it was actively cooperating with the local traffic police department to carry out an accident investigation, providing all necessary data to restore the cause of the accident, and providing all possible support to the family. The specific investigation results are subject to the follow-up traffic police department report.

Yes, more information about this accident still needs to be leaked, and it is impossible to draw conclusions about the truth, whether it is the cause of the car or the person.

However, the talk about the safety of new energy vehicles is once again in the dust, and the question world is once again standing on the cusp.

According to the statistics of the Ministry of Public Security, the number of motor vehicles in the country will reach 435 million in 2023, including 336 million cars. In 2023, there will be a total of 1.75 million road traffic accidents across the country, of which 500,000 will be killed and 60,000 will be injured.

In all fairness, the important reason why the M7 accident can have such a high degree of discussion is that, first, this accident is representative enough to resonate with consumers, and second, the current volume and voice of Wenjie are large enough, especially with the blessing of Yu Chengdong's "far ahead".

As the saying goes, if you want to wear a crown, you must bear its weight. As the head car company of the new power brand, Wenjie has a lot of scenery in front of the stage, and it will accept more people's attention behind the stage.

Two major issues became the focus of discussion

The voices on social media are already full of excitement about the accident. The discussion focused on two areas, one was the inability of AEB to intervene effectively, and the other was the inability of the car doors to open and the windows were not locked.

Regarding the first point, public opinion on the Internet believes that AEB has always been the focus of Wenjie Automobile's publicity, and Yu Chengdong and He Xiaopeng have also launched a mutual discussion because of AEB's problems. However, in this accident, AEB was questioned. The family members of the deceased also questioned why the M7 advertised AEB automatic emergency braking and GAEB special-shaped obstacles.

Second, the video of the accident shows that the hidden door handle of the M7 is suspected to have not popped out, and several people are trying to smash the windows. Many people believe that intelligent driving is not the key, and the core problem is not to open the door after the impact, which makes the hidden door handle the focus of heated discussions again. Some netizens said: "If this car door was 10 years ago, people would definitely be able to save it." ”

Regarding the first point, according to Yu Chengdong's previous statement, AEB can brake at a speed of 90 km/h, but according to Wenjie's reply, the accident vehicle was driving at a speed of 115km/h at the time of the accident, which is not within the braking range of Wenjie AEB. In addition, the accident car is not the M7 intelligent driving version, and the ability to identify obstacles on the road is indeed not strong;

The second point is that the hidden door handle is not unlocked, and the door cannot be opened. Judging from the video of the accident, the vehicle seems to be in a state of complete power outage, because the lights inside are all off, and in this case, the doors and windows must not be opened. As a result, professionals questioned whether the collision had caused the collapse of the low-voltage power supply system. Because the logic of the safety design of new energy vehicles is that the normal battery will automatically disconnect the high-voltage power after a collision, and use the low-voltage power supply system of the small battery to maintain the basic power supply, such as unlocking the door, opening the window, double flashing, wipers and so on.

Plus, this isn't the first time hidden doorknobs have gone wrong. In 2019, a Tesla model in the United States was involved in an accident and then caught fire, and firefighters were unable to open the door in the first place after they arrived, resulting in the death of the driver.

Industry experts believe that many people complain about hidden door handles, mainly because there is no unified standard for the opening of hidden door handles and emergency switches of various brands.

In that case, why is Q&A still the focus of discussion on social media?

The pressure of the cold in the heights

In the past two years, the development momentum of AITO has been quite violent, and it has always shown the essence of a "dark horse". In March 2022, the M5, M7 and M5 EV models launched in a very short period of time, and the delivery volume has been soaring, with a total of more than 75,000 units delivered in 2022, creating the fastest delivery history, and in the second half of 2023, the new M7 was launched, adding a 5-seat version to the original 6-seat version and equipped with HUAWEI ADS2.0 high-end intelligent driving system and Hongmeng intelligent cockpit 3.0, the starting price is less than 250,000 yuan.

Up to now, its cumulative orders have exceeded 174,000 units, and the delivery of more than 20,000 units in three consecutive months has helped Wenjie surpass Li Auto's sales in the first quarter of this year and become the monthly sales champion of a new brand in the Chinese market.

In other words, how can such a rapid development momentum of Wenjie Automobile not attract market attention?

Coupled with Yu Chengdong's big mouth marketing, it is the icing on the cake, making the Wenjie brand always in the top position of the public opinion circle.

Yu Chengdong's combat effectiveness in the field of verbal warfare is always very amazing, as long as he is willing, every speech he makes can become a feast of public opinion. For example, in 2022, Yu Chengdong said that the M5 is comparable to a million-dollar luxury car, saying that the M7 brings a comfortable and intelligent experience that surpasses a million-dollar luxury car, and in 2023, the new M7 will be launched, and Yu Chengdong will use the sentence "Rise from the dead", and the sensational index will be ten levels.

Of course, there is also the well-known sentence "far ahead", which directly fills the discussion. In addition, Yu Chengdong's various operations are even more magical, such as the mutual confrontation with He Xiaopeng mentioned above, and the material promotion of "Huawei Ask" in March 2023, he even said, "Some people spray our product car is not good-looking, I want to say that his taste is still relatively low." ”

Some of these golden sentences and operations have succeeded, while others have failed, but no matter what, they have pushed the question world to the high point of public opinion. This kind of high-flying style of play has indeed brought sky-breaking traffic, which is a heat that other friends and businessmen can't dream of.

It's like Lei Jun single-handedly made the Xiaomi SU7 car circle top, and many car company bigwigs hope to replicate such achievements. As everyone knows, Lei Jun's personal ability cannot be imitated by others, and he is the accumulation of Xiaomi users for ten years and the continuous deepening of personal labels, which has today's appeal on social media. This was verified at the Beijing Auto Show, and even Zhou Hongyi, who laughed at himself as the "oldest car model", could only be relegated to second place, let alone others.

The author has said so much, I want to express such a point of view, the reason why the accident of the M7 can have today's high discussion heat, an important reason is the explosion of sales in the world and the high exposure brought by Yu Chengdong, in a sense, this is the price of the sky-breaking traffic, which can also be understood as the sequelae.

Again, if you want to wear a crown, you must bear its weight. This is a test that all big brands have to go through. In the future, Xiaomi Auto is no exception, and Lei Jun must be psychologically prepared.

The people evaluate the car

Here, we are not defending the car company, if there is a problem to solve the problem, we should cooperate with the investigation and compensate for the compensation, which is the responsibility and obligation of a car company, which is beyond doubt. What I want to say is that new energy vehicles are indeed the trend of future development and unstoppable, but we must not innovate for the sake of innovation, and we must take safety as the first principle. When a brand's security issues frequently become the focus, whether it is its own problem or not, then the end result can only be brand injury.

View original image 327K

• 

• 

• 

• 

• 

• 

Personal opinion, for reference only