Beijing News April 23, 2022 is the 27th World Book Day, Station B, together with Dai Jinhua, Lin Shaohua, Yang Hongying, Luo Xiang and other 11 famous teachers and more than 20 publishing houses, launched a series of special activities "To the Books We Love".
A number of famous teachers and celebrities will share their stories with the books in the form of live broadcasts. For example, Luo Xiang will interpret Plato's "Republic", Dai Jinhua will talk to He Guimei to discuss women's literature, UP main dream chapter kiikaku will talk to children's writer Yang Hongying, UP lord naïve and sentimental novelist will talk to the author of "Inhuman Za" The author of "Inhuman" Awang Air, crazy Ami dialogue Murakami Haruki translator Lin Shaohua. Search for "Reading Day" in Station B to learn about it.
posters. Photo courtesy of Station B
In addition to live sharing, Station B launched the "BILIBILI Reading Ecology Report" this year, and the content of reading categories has grown rapidly in Station B. In the past year, the total number of reading videos played exceeded 5.8 billion, and about 90.6 million people watched reading videos on Station B, of which 743,000 people watched more than one reading video on Station B every day, an increase of 779% year-on-year. There has been a wave of "video reading" on Station B.
Since entering the Internet era, digital reading has become a significant trend, from reading to reading screens, reading methods are becoming more and more abundant. Many UP owners are keen to lead users to read books, book reviews, famous sentence reading, background appreciation and other ways, from flat paper reading, to three-dimensional video presentation, it can be said that "video reading" realizes the touch bypass of knowledge, expands and enriches the user's reading experience and knowledge channels. Videos and books complement and transform each other.
Under the influence of the tide of sinology, classical literature content began to be widely favored by young people, and the report showed that 60% of the top 10 books that attracted the most attention were classical literature, and the four famous works ranked among the top six. At the same time, Confucius has become the most potential for growth of the B station, last year's video growth rate of 585% about Confucius, a number of millions of explosive videos, many UP masters from the perspective of Confucius's life, six arts complete, infinite strength and other angles, extensive search of historical materials to excavate literature, found that he is the earliest "hexagonal warrior", highlighting his "contrast" with the public perception.
Confucius HexagonAl Ability Diagram. Photo courtesy of Station B
From reading to writing, the creative desire of B station netizens is also very strong, spontaneously forming a trend of writing poems in the comment area, and poetry has become a significant phenomenon in the past year of B station. In the main comment area of UP such as Dai Jianye and Mr. Arizam, the post-00s expressed their feelings of life in the form of short poems on station B, and met friends with poetry.
In order to encourage more users to take action and pick up books, B station member purchase also joined hands with China News Service, B station knowledge zone, B station public welfare, more than 20 publishers jointly launched the "2-hour library" public welfare activity, crowdfunding the whole network reading time, donating books to rural children in underdeveloped areas.
Every 10 users who successfully participate in the reading punch card and donate their 2 hours of reading time will donate a book to children in poor villages through the B station public welfare platform. Through this activity, Station B hopes to provide more high-quality books for children in poor areas and help them see the bigger world through books. Luo Xiang, the well-known UP master of Station B, and the half-Buddha immortals will also participate in this "2-hour library" activity to exchange their reading stories and insights with users.
In addition, the B station member purchase and knowledge area also launched a book recommendation video collection activity for upsellers, inviting UP owners to recommend high-quality books, share reading experience, and form a closed loop of sales in the station. Among them, more than 20 publishing houses, such as the Commercial Press, CITIC Publishing Group, Republic, New Classics, Motie, Readers, Guomai, Machinery Industry Publishing House, People's Post and Telecommunications Publishing House, Houlang, Chongqing Publishing House, science fiction world, etc., also actively participated in the "2-hour library" and book recommendation activities.
In the future, Station B will strengthen cooperation with famous teachers, scholars and academic and cultural institutions in various fields to continue to bring more and better knowledge content to users.
Edited by Xu Meilin
Proofreading Liu Jun