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Why does China have its own ultra-high definition video standard? Huawei gave an answer

In 2022, the track of smart screen has entered a white-hot stage, and how to break the circle has become an important starting point for the strategic layout of various enterprises. As an industry leading enterprise with the concept of fire smart screen, Huawei has long aimed at the indicator of audio and video industry standards, and regarded it as the core of strategic deployment, deeply cultivating consumer pain points and helping more professional smart screen design. It is reported that Huawei's new smart screen product, which will be released on April 28, is the industry's first smart screen product that has passed the dual certification of HDR Vivid and Audio Vivid, breaking the barriers of smart screen hardware audio and picture experience and bringing users a peak experience.

Why does China have its own ultra-high definition video standard? Huawei gave an answer
Why does China have its own ultra-high definition video standard? Huawei gave an answer

HDR Vivid and Audio Vivid are both certified for a peak experience

Returning home after a day of work, who does not want to lie on the sofa, you can enjoy immersive audio and video and intelligent experience, after all, holding the mobile phone, tired hands, watching for a long time, eyes tired, so if you want to ask users the requirements of the smart screen, then they will not hesitate to answer: "real", "immersive" ultra-high-definition audio and video experience. Huawei's new products, which have obtained both HDR Vivid and Audio Vivid certifications, once again meet their needs from the user's point of view.

Why does China have its own ultra-high definition video standard? Huawei gave an answer

As the first practitioner of China's independent ultra-high-definition audio and video standards, HDR Vivid adheres to the principle of "advanced, open, shared and secure", using the three core technical principles of dynamic metadata, tone mapping and saturation adjustment, intelligently optimizes color, brightness, contrast and other picture elements, accurately matches the processing scheme for each frame, bringing more realistic colors. Fuller light and shade, richer layers, and more accurate contrasts ensure the faithful restoration of high-quality videos, and the most direct embodiment is to significantly improve the delicacy of the character's skin and weaken the "sense of smog".

Audio Vivid, as the world's first audio codec standard based on AI technology, not only supports mainstream 3D sound coding, compatible with mono, stereo, surround sound, 3D sound, providing Hi-Res encoding, but also through the advanced metadata system compatible with ADM international standards and flexible expansion, to ensure that the creator's creative intention is restored at the same time, through advanced compression efficiency, sound can be accurately placed and moved, providing consumers with the ultimate immersive listening experience.

Why does China have its own ultra-high definition video standard? Huawei gave an answer

Equipped with the Honghu SuperMini LED, the picture quality has a new breakthrough

For a long time, Huawei has continuously paid attention to the user experience itself, and the huge investment in technology regardless of cost has made countless consumers clap their hands, which has been fully reflected in the smart screen, on the one hand, many experts of Huawei have participated in the formulation of new technology standards of the alliance, constantly empowering the industry, and therefore, Huawei is not only the main contributor to the HDR Vivid technology standard, but also the first practitioner of the HDR Vivid technology standard.

Why does China have its own ultra-high definition video standard? Huawei gave an answer

On the other hand, in addition to the technical support of HDR Vivid and Audio Vivid released on April 28, there is also a new generation of picture quality technology, SuperMiniLED computing quality, which can greatly improve the contrast, brightness and color gamut of the picture, achieve better eye protection effects, and bring a new breakthrough in the audio and painting experience, so that users can fully immerse themselves in it, enjoy the aural and visual feast, and fully relax after busy and tense work.

Why does China have its own ultra-high definition video standard? Huawei gave an answer

Affected by the international environment, the health, safety and sustainable development of the ultra-high-definition industry have long been highly valued by the state, and a series of policies and measures have been introduced to support the landing and application of independent and controllable ultra-high-definition technology.

Why does China have its own ultra-high definition video standard? Huawei gave an answer

Therefore, the double Vivid standard launched by the China Ultra HD Video Industry Alliance is crucial to the future of large screens and even all display devices, as the industry's first smart screen that has passed the double Vivid certification, Huawei's new product to be released on April 28 is worth looking forward to.

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