Recently, Huawei officially announced that it will hold a press conference on April 28 to bring new Huawei smart screen products. There is media exposure that Huawei holds a large number of HDR Vivid and Audio Vivid related patents, and Huawei's new smart screen products have passed the dual certification of HDR Vivid and Audio Vivid. Huawei has been building the quality sound and picture capabilities of Huawei's smart screens. This time Huawei's new smart screen products, under the blessing of double Vivid certification, will once again break through the audio and picture experience, which is very worth looking forward to.
HDR Vivid certified, clearer and more realistic
In the display industry, HDR (High Dynamic Range) technology has been introduced to achieve higher brightness and contrast, and to improve the level of image quality. In addition to the static HDR standard HDR10, there are currently three main dynamic HDR technologies in the industry: HDR Vivid, Dolby Vision, and HDR10+. They are all by adding dynamic metadata, which can optimize the brightness and contrast on a scene-by-scene basis, providing a more accurate dynamic range mapping method for the display terminal.
Among them, HDR Vivid was born on September 4, 2020, released by the China Ultra HD Video Industry Alliance (CUVA). As one of the core members of the Ultra HD Industry Alliance, Huawei HiSilicon and the 2012 lab team have contributed most of the core patents and technologies to the HDR Vivid standard, and are the main contributors and first practitioners of the HDR Vivid standard. HDR Vivid can present richer colors and layers, improve chiaroscuro contrast, but also enhance the sense of depth and detail, the picture will be closer to the real world, to maximize the original intention of HDR content creators, to provide users with a better visual experience.
Huawei's new smart screen products have passed the HDR Vivid certification in peak brightness, stable peak brightness, color gamut coincidence, brightness dynamic range, contrast, color gamut coincidence, white balance, quantitative accuracy and many other test items, when playing HDR Vivid video, it will bring better highlight details, bring a warm feeling closer to the real sunshine and flame, and create a sense of presence as if you are in it.
Audio Vivid Certified, immersive listening experience
Audio Vivid is the world's first AI-based audio codec standard, supporting mainstream 3D sound encoding, including multi-channel, object, Ambisoni; compatible mono, stereo, surround, 3D sound, providing Hi-Res encoding; advanced compression efficiency, can encode 16 channels of 3D sound signal; advanced metadata system compatible with ADM international standards and flexible expansion, to ensure the restoration of the creator's creative intentions.
Similarly, Huawei holds a large number of patents on Audio Vivid and is committed to promoting the popularity of the Audio Vivid standard. Huawei's new smart screen products have passed the Audio Vivid certification, which can bring more spatial soundstage effects when playing film and television dramas and music that support Audio Vivid, and can accurately restore the timbre effect. Coupled with the excellent speaker unit of Huawei's new smart screen, it will help consumers create a "home theater in the living room".
It is foreseeable that Huawei's new smart screen products will bring peak audio and picture strength through the dual certification of HDR Vivid on video and Audio Vivid on audio. Driven by Huawei's smart screen, HDR Vivid and Audio Vivid certification is expected to become a match for large-screen display devices such as future TVs.