Apple, which is keen on "environmental protection", was ruled by a court in Goiânia, Brazil, for violating consumer protection laws, compensating iPhone buyers who did not get charging plugs for 7,000 yuan. Does Brazil not support environmental protection? Or does Brazil not eat apples?
Apple has not sent a charger since the release of the iPhone 12, and Cook said at the conference that he supports environmental protection. The move of not sending a charger has also been unanimously supported by the industry, since then there have been mobile phone manufacturers began to compete for imitation, Xiaomi took the lead in announcing that it would not give away the charger after the release of Xiaomi 11, but rice noodles can also choose the version with a charging treasure when purchasing, the package price is the same, I have to say that it is still more humane. Subsequently, Samsung also announced at the press conference that it would no longer give chargers for environmental protection, and users could purchase chargers separately, but this move was dissatisfied by some netizens. I have to say that foreign companies are all under the banner of environmental protection to save money, and the real environmental protection should let users choose.
According to online industry analysis, Apple does not send chargers and headphones to at least $6.5 billion a year for the company. Apple says it's reducing carbon emissions by 2 million tons a year since not sending chargers and headphones, equivalent to 500,000 cars. However, after the release of the new iPhone, the price has not changed much from the price of the previously released iPhone, but there is a sky-high charger on its official website, is this for environmentalists? Enter apple's official website to see that the price of 5W and 12W chargers is RMB 145, and the price of 20W chargers that support fast charging is also 149 yuan. According to Apple's annual sales, Apple can get a good income on the sale of chargers. Therefore, whether it is environmental protection or earning everyone's "IQ tax" behind this is worth scrutinizing.
Apple does not send chargers has long caused many consumers to be dissatisfied, and every year there are many users who have purchased new iPhones around them complain that they have to buy chargers out of their own pockets after purchasing the machine. I hope that in the matter of environmental protection, enterprises can support it with practical actions, and should not be based on consumer users. Environmental protection is a long way to go, and I hope that everyone can also support it in substance.