In the discussion of the large luxury car benchmarking problem, perhaps most people's answer is Mercedes-Benz S-class, luxury cars should have the luxury, stability and other characteristics, in the Mercedes-Benz S-Class have been carried forward to the extreme, its status does not seem to be BMW 7 Series, Audi A8L can shake. However, perhaps in the past BMW 7 Series many Mercedes-Benz S-Class opponents, but the recent appearance of a new generation of BMW 7 Series, but there is a sense of "three days of Shibetsu, when the eyes are treated", subversive exterior design, luxurious interior configuration, rich power system, etc., the BMW 7 Series product power to upgrade in an all-round way. So, the arrival of the new BMW 7 Series, can it be frontally benchmarked against the Mercedes-Benz S-Class?
With a "low-end" Rolls-Royce, still look at Mercedes?
Since the exposure of the new generation of BMW 7 Series real car photos, the discussion about its appearance has not stopped, some people say that it is an innovation, some people say that it is backwards, in the final analysis, it is because the new car has changed too much. The front face design marked by split headlights and double kidney grille does bring a lot of visual impact, in contrast, last year's Mercedes-Benz S-class replacement can only be called "small fight", after all, the classic logo + three-spoke grille design has long become the brand symbol of Mercedes-Benz S-class. Coincidentally, however, the new Mercedes-Benz S-Class was equally controversial when it first debuted, with mixed reviews of the design of its triangular headlights and taillights, but today, it seems commonplace. Then, presumably, the new generation of BMW 7 Series will be slowly accepted by everyone because of the storm set off by the styling overhaul.
In short, the replacement bmw 7 series style is radical, while the Mercedes-Benz S-class still maintains a stable posture, the difference in the appearance of the two cars is very obvious, and the sense of luxury car experience they bring is also very different. On the new generation of BMW 7 Series, the design of the lights alone can make you feel full of ritual. Not only is the Swarovski crystal embedded in the daytime lamp, but also when the owner walks into the BMW 7 Series, the pair of crystal running lights, as well as the ring light group of the double kidney grille, the ink rhythmic welcome light blanket and the light and shadow elements in the car will be lit up in turn, just by seeing these descriptions, you may be able to imagine how much you can get back when you drive the BMW 7 Series out at night.
In contrast, the digital headlights that automatically create a "popular rain" when the Mercedes-Benz S-Class locks the car at night may be a little inferior. Of course, the BMW 7 Series not only brings visual shock, in addition to the side waist line similar to Rolls-Royce, bmw 7 Series customizable personalized two-color car paint, but also does give the same level of treatment as Rolls-Royce owners.
In addition, the new generation of BMW 7 Series is called the largest one ever, which can be confirmed by the body size. The length, width and height of the new BMW 7 Series long shaft version reached 5391/1950/1548mm respectively, which is not only one lap larger than the current BMW 7 Series long-axis version, but also ahead of the Mercedes-Benz S-class long-axis version, especially its body length of nearly 5.4 meters, which is 101mm more than the Mercedes-Benz S-class longshaft version. However, in terms of the wheelbase size that affects the actual passenger space, the new BMW 7 Series is relatively close to the Mercedes-Benz S-Class long-axis version, reaching 3215mm, so the space performance of the two cars may be at the same level. Of course, this will have to wait until after the subsequent BMW 7 Series is listed, and we can come up with a definite answer after further actual measurement.
Are all large screens, the first choice of dual screens?
Perhaps because of the design shared with the BMW i7, on the BMW 7 series, you can also see some new energy vehicles. In particular, the one-piece curved double screen composed of the 12.3-inch dashboard + 14.9-inch central control screen is far more than a grade higher than the current 7 Series. In addition, the design of the new 7 series is also much simpler, the whole car basically has no extra physical buttons, and the air conditioner outlet also adopts a hidden design.
The Mercedes-Benz S-Class interprets the sense of technology from another angle in the interior, but the overall style is also relatively close to the new energy vehicle, the 12.3-inch dashboard and the 12.8-inch longitudinal central control screen partition is obvious, and most of the functions on the car are integrated into the screen. Compared with the new BMW 7 Series, the detailed design of the Mercedes-Benz S-Class is more abundant, such as the rectangular air conditioner outlet above the central control screen, the conspicuous engine start-stop button, etc., which may be more convenient in the car experience.
Of course, as a million-level car, the luxurious atmosphere is naturally also a must-have tone for the BMW 7 Series, such as a large number of leather, cashmere material wrapping, and the ring interactive light belt on the center console, and even the use of crystal electronic gear levers, seat adjustment buttons and other accessories, these design elements all highlight the luxury identity. The luxury of the Mercedes-Benz S-Class is more reflected in the seats, which use Napa leather wrapped seats, ventilation and heating and other functions, and even provide heated headrests.
Private cinema, no more fragrant than seat massage?
However, what can really reflect the luxurious atmosphere of bmw's 7 Series is the "floating giant screen" integrated in the top of the vehicle, which adopts a 31-inch display with a resolution of up to 8K, supports 32:9 panoramic playback mode, and with a 40-speaker Bowers & Wilkins 4D diamond surround sound system, it is not too much to close the doors, pull down the sunshade, and call it a movable "private theater". Not only that, this entertainment system is also equipped with a variety of localization applications such as iQiyi APP, which can watch movies anytime and anywhere, or play games, which can be said to be very humanized services.
The Mercedes-Benz S-Class is more inclined to create a comfortable riding environment in the design of the rear of the vehicle. Not only does the passenger space set the benchmark for its class, but the rear seats also support heating, massage, and electrical adjustment and memory functions that can be achieved at the touch of a finger on an MBUX smart tablet. Of course, if you want to further build its business attributes, the Mercedes-Benz S-Class also supports optional features such as executive seats, folding table panels and rear calf massage, which are enough to meet the needs of different scenes.
All have 48V light mixing, but the 7 series also has a plug-in mixing option
In terms of power, the current BMW 7 Series has a total of four powertrain options, including 2.0T engines, 3.0T engines, 4.4T engines and 6.6T engines, with maximum horsepower of 265, 340, 530 and 585 horses respectively. But it is uncertain whether this power matching method will continue to be used in the new BMW 7 Series in the future. However, in the relevant information of the press conference, it can be determined that the new BMW 7 Series will also bring a plug-in model on the basis of traditional fuel models.
The mercedes-Benz S-class is equipped with a 48V light hybrid system and provides 3 different powertrains, in addition to the 3.0T engine with a maximum of 435 horsepower on the top model, there are two low-power 2.5T engines, with a maximum horsepower output of 313 horses and 367 horses respectively. Obviously, both cars have been optimized in terms of fuel economy and power output, but as far as the known information is concerned, perhaps the BMW 7 Series has more power selectivity.
Write at the end
Whether it is in the design of the exterior interior, or the grasp of technology, the new generation of BMW 7 Series has given a new answer, for the product force, it seems to be able to stand on the opposite side of the Mercedes-Benz S-class, especially the double screen, the rear of the suspension of the giant screen and other designs, but in the technology to the front of the Mercedes-Benz S-class. In this way, if the new BMW 7 Series can continue the starting price of more than 800,000 yuan in cash, then the future may be more market advantage than mercedes-Benz S-Class. Maybe when I talk about the luxury benchmark in the D-Class in the future, I will hesitate between the Mercedes-Benz S-Class and the BMW 7 Series.