LOGO Master Finishing Editor (ID: logods)
Image source: Meizu PANDAER, network
Recently, the mobile phone factory can be said to be very lively. Last month, Apple launched new products such as the Mac Studio and the new iPhone SE
There are also bloggers who summarized the main products of major mobile phone brands at the recent conference - new mobile phones, which is the rhythm of "playing"?
However, Xiaobian found that recently there is a domestic brand that does not take the usual road, and there is no new machine at the new product launch, but a bunch of peripherals? It is Meizu.
Among them, Meizu's new LOGO appeared at this conference of PANDAER. Before you begin, let's start with a simple little science.
Meizu PANDAER
PANDAER was unveiled on January 12, 2022 in the "Meizu New Force Winter New Product Launch", which is a tidal brand under Meizu.
#01
Meizu PANDAER released the cool LOGO!
Its LOGO is mainly composed of panda head + outer ring graphics, the overall use of black and white color, the form is very concise.
According to reports, the panda head in the LOGO is like the image of a "planet", with the ring elements around it, which is more three-dimensional and dynamic and more in line with the theme.
Among them, the image of the panda has changed its original state of being cute, and through the treatment of the eyes, it looks more cool and personalized.
But after a long time, is there anything more like... hat?
(Once you accept this setting...) ）
It can even be made into an emoji, milk fierce.
We have seen a lot of LOGO based on panda image, and this design of PANDAER is still quite interesting. In addition, the brand name "PANDAER" is also placed at the bottom of the graphic with a simple and thick font design, in which the letter "A" removes the horizontal line in the middle, showing a unique personality.
Speaking of this, if you are an old Meizu fan, you should actually be familiar with this panda image. This is meizu's mascot named "King Kong Panda" launched from 2012.
Then, at a press conference in Meizu in 2019, the vajra panda appeared with a new appearance and named it "PANDAER". At this time, Meizu has already gathered its strength to march in the direction of Chaopai.
Up to now, the IP image elements have been extracted and exhibited a panda head LOGO, which makes the visual design of the entire brand more systematic and complete.
#02
Meizu launched Apple phone case design?
The new LOGO was also used in the new products of this conference. Among them, this "19" magic magnetic antibacterial mobile phone case is based on the concept of "future science fiction universe" and combined with the design of cyber mecha livery style.
The bold and trendy color matching and the full layout form, the appearance value is still very online. But
This is the iPhone case
You read that right, Meizu launched the Apple phone case design! emmm... After all, the number of Apple mobile phone users is there, and it is still understandable to make an accessory?
This is not the end, there is also the "Oasis Camp" series of Apple phone cases, based on the panda IP image of Pandaer on the oasis camp leisurely scene design.
In addition, it also cooperated with the outdoor travel equipment brand - Mugaodi to launch a cool style camping equipment set.
Designed with unique contrasts and elements such as oases, sunsets, and deserts.
There is also PANDAER x puzzle brick big hand, and the personalized shape is also very cool.
Of course, there are also some technology products, such as magnetic chargers and new color matching designs for magnetic super charger back clips.
Summarizing the new products of Meizu's conference this time, they are basically some accessories and peripheral products.
Needless to say, if Meizu is a mobile phone manufacturer, the appearance of these product designs is still very online.
However, compared with these peripheral products, everyone is more concerned about the release of Meizu's new machine, and a series of peripheral products have also caused controversy of "not doing business".
The last time Meizu attracted onlookers was the "touching porcelain" poster released last year.
There is even a #iPhone for Meizu 18# campaign, which is also no one
Whether it is the release of trendy peripheral products or controversial marketing methods, does Meizu want to be active in the public eye in an alternative form?
#03
epilogue
In fact, the competition of mobile phone brands is increasing day by day, and everyone can see it. Before there are Apple, Huawei, Millet and other large factories in the country has an unshakable position, after the OPPO, VIVO, OnePlus and other mid-range brands are also accumulating strength, so Meizu to highlight the siege still needs a longer time to precipitate.
However, from the perspective of the trend products released by Meizu this time, the design is still very sincere, can we also look forward to the follow-up Meizu 19? You may wish to give domestic brands more time, so stay tuned!
Today's Topic:
Tell me what phone you're using?
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