Apple turned around and embraced AI and abandoned its plans to build a car
Tech giant Apple has been brewing plans to develop electric smart cars for years, even investing billions of dollars in them. However, just recently, Apple abruptly announced that it was abandoning this ambitious car building plan and instead shifted its focus to artificial intelligence. This decision caused an uproar and sparked a lot of speculation.
According to people familiar with the matter, the direct catalyst that led Apple to make such a major decision shift was OpenAI's ChatGPT artificial intelligence dialogue system. After experiencing ChatGPT, Apple's executives were impressed by its powerful natural language processing capabilities, and also realized that the rapid development of artificial intelligence technology could impact the company's existing mobile ecosystem.
Apple is well aware that if it fails to dominate the wave of the AI revolution, the long-standing dominance of the iPhone and iOS systems in the mobile market may be challenged. After all, if AI assistants are smart enough in the future, people may no longer need to interact with mobile phone screens frequently, and intelligent voice interaction may become the mainstream mode of operation.
Apple also realized that compared with ChatGPT, there is a significant gap between its Siri assistant and ChatGPT in terms of natural language understanding and multi-round conversation capabilities. Based on this, Apple plans to carry out a "brain transplant" of Siri to greatly improve its AI capabilities.
Although Apple's development in the field of AI has been slow, it is still expected to occupy a place in the field of generative AI in the future with its large user base and leading chip technology. It is reported that Apple has listed AI as a key development direction for the company, and will announce the latest progress at the annual developer conference in June this year.
However, in the face of Google, OpenAI and other companies catching up, it is still unknown whether Apple can ride the wind and waves and regain the leading edge in the artificial intelligence track. After all, there are always many detours on the track of the technology race, and no one can win the eventual victory.
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