On April 20, at the Huawei terminal commercial office new product launch, Yu Chengdong announced: "Huawei consumer business" was renamed "Huawei terminal business", and fully entered the commercial office field, the future Huawei terminal business will also fully cover consumer products and commercial products two modules, the former focus on serving mass consumers, the latter focus on serving the government and enterprise customers.
Obviously, this is a big event in the commercial office field, which has aroused great concern in the industry. So the question is: Why does Huawei want to enter the commercial office strongly? Why is this point in time? What does this mean for the commercial office sector?
An appropriate point in time
As the saying goes, it is better to come early than to come by chance, and Huawei's entry into the commercial office field, although late, is an appropriate time.
According to IDC's 2022 Global Digital Transformation Forecast, more than half of the global economy will be driven or built on digitalization by 2022, according to IDC's 2022 global digital transformation forecast.
This is an inevitable trend of the Fourth Industrial Revolution, and the remote and mobile work brought about by the epidemic has further strengthened this point. According to the "47th Statistical Report on the Development of China's Internet Network" released by the China Internet Network Information Center, the scale of remote work users in China reached 346 million, accounting for 34.9% of the total Internet users.
All this has pulled the growth of terminals. Taking the PC market as an example, IDC data shows that the total global PC shipments reached 348.8 million units in 2021, an increase of 14.8% year-on-year, the highest level since 2012. The Chinese market is no exception, and Canalys' data shows that shipments in the Chinese PC market increased by 10% year-on-year in 2021.
However, in this context, the transformation of commercial office production tools is also happening. Taking the PC market as an example, commercial devices are now entering the 3.0 era of cloud and AI after experiencing the 1.0 era centered on commercial desktops and the 2.0 era of multi-device integration. In this era, commercial office electronic devices are evolving towards high performance, intelligence, full connectivity, and new forms, and full-scene integration and intelligent interaction are its main characteristics.
IDC's "Enterprise of the Future" shows that the future of work is made up of workspaces, corporate cultures, and the workforce of the future, and that a reliable, collaborative digital infrastructure for the workforce of the future will become an important productivity tool.
In the field of commercial office, the main contradiction is the contradiction between the demand of employees and enterprises for full-scenario integration and intelligent interaction and the inability of many existing equipment providers to meet this demand. In this context, Huawei's entry into the market, which holds high the banner of all-scenario wisdom strategy in the consumer business, is opportune, and will be able to directly hit customer pain points and bring changes to the commercial office field.
This is clearly visible from the consumer PC field: Huawei entered the PC market from mobile phones in 2016, when it was also a latecomer, and it was also questioned in the early days, but Huawei has brought changes to the PC field with the ultimate innovation and unique all-scenario wisdom concept, whether it is a full screen, or a refined and simple design, or a multi-screen collaboration between laptops and mobile phones. So many people exclaimed: Huawei has triggered a strong "catfish effect" in the PC market.
Now, in the commercial office field, Huawei will once again exert its catfish effect and drive change.
It is a game breaker and a leader
Huawei's entry into the commercial office field is different from many existing manufacturers, because it provides both high-quality innovative products and business scenario solutions built around the pain points of future scenarios of governments and enterprises.
For example, midea group, which uses technology to drive manufacturing upgrades, has put forward high requirements for PCs: not only the appearance design needs to be exquisite and show business temperament, but also the fuselage needs to be thin and light, easy to carry out, and it also needs a higher screen ratio and multi-screen collaboration capabilities to make information transmission more efficient. After huawei investigated customer needs, it provided the MateBook B3-420 and MateBook B5-430 to meet the needs of customers' multi-scenario business offices.
Huawei MateBook B series is a commercial notebook created by Huawei for the needs of enterprise users, which not only has a full screen of eye protection, quality technology and fashion design, equipped with an independent TPM2.0 security chip can ensure the user's information security, and smart interconnection functions, reliable quality, high-speed wireless network, can also bring efficient, safe, stable and comfortable office experience to enterprise employees. Among them, the MateBook B3-420 weighs only 1.38kg, and the thickest part is only 15.9mm. Supports opening and closing up to 180. Flat unfolding makes it ideal for business office and business trips. The MateBook B3-420 is also equipped with a high-definition full-screen eye protection, which has been certified by TÜV Rheinland low blue light eye protection, making the office more comfortable.
(Huawei MateBook B3-420 business notebook)
With the help of Huawei's terminal cloud service system, Huawei has also brought commercial equipment into the cloud era. HUAWEI CLOUD space can become a smart data manager, just need to log in to the HUAWEI account, you can easily manage mobile phones and other multi-terminal personal files on the computer, and keep synchronous updates on multiple devices, and there is no need to worry about data and privacy security.
It is worth mentioning that Huawei has directly attacked the pain points of government and enterprise customers in business offices, and has been remarkable in terms of customization and security. For example, in terms of security, Huawei has formulated the privacy protection principle of "no interruption, no tracking, and no leakage", while using innovative technology to protect customer privacy, customizing multi-screen collaboration according to the needs of different customers, and increasing file filtering and sharing control.
In addition, Huawei terminals can also provide customized solutions for different commercial customers. For example, Nanjing University of Aeronautics and Astronautics, a national double-first-class construction university, has put forward scenario requirements such as multiple professional teaching desktops that do not affect each other, file distribution is rapid, chassis is small, and installation and deployment are convenient. Huawei Terminals and partner Oh YiYun bring targeted solutions: MateStation B515 small chassis saves classroom space and efficiently meets teaching needs; Oh Yi Cloud distributed cloud desktop solution realizes centralized management and batch deployment of files and teaching content, improving teaching efficiency, which has been highly recognized by customers.
(Huawei MateStation B series)
Applying IDC's concept of "future enterprise", Huawei provides a set of solutions in the commercial office field that "stand in the future and see the present": not only future products with quality, wisdom, and reliable DNA, but also future experiences empowered by all-scenario smart experiences, and future solutions built around future scene pain points.
Huawei is not only a game-breaker in the field of commercial office, but also a leader in commercial office entering the era of all-scenario wisdom.
Postscript: B+C=?
Time back to 2011, Yu Chengdong took office in charge of Huawei's consumer business, when Huawei had a deep to B gene, many people were not optimistic about the consumer business, but more than ten years later, Huawei proved itself in the consumer business.
Now, the "Huawei consumer business" has been renamed "Huawei terminal business", once again killing back to the B market, like a reincarnation. However, Huawei's terminal business is no longer what it used to be.
On the one hand, it has a B-end gene rooted in Huawei for more than 30 years. As a leader in ICT solutions, Huawei has comprehensive coverage of thousands of industries, and more than 700 cities around the world and 228 of the world's top 500 companies have chosen Huawei as a partner in digital transformation. This makes Huawei well aware of the pain points of B-end enterprises.
This can be clearly seen from Huawei's commercial office solutions: Huawei does not simply copy the products of consumer business, but tailors them according to the needs of government and enterprise customers. For example, the demand for commercial equipment in different industries and different enterprises varies greatly, and Huawei tablets, smart screens, wearables and other products have brought 17 standard customization capabilities and 9 open capabilities relying on HarmonyOS. In the commercial office field, Huawei has formed a DNA of quality, wisdom, and reliability according to the needs of B-end customers, providing them with better design and technology, smarter experience, more reliable quality, and reliable services.
On the other hand, Huawei has inherited its years of innovation in the consumer business and the concept of customer centricity in the commercial office field. For example, for different customers, Huawei provides targeted solutions: for governments and large enterprises, Huawei builds open, safe and reliable industry product solutions for them around the DNA of commercial products and soft and hard ecological capabilities; for small and medium-sized enterprises, it creates one-stop solutions for them based on smart office platform capabilities and cloud service capabilities to improve office efficiency, especially hyperterminals and mobile application engines can provide SME customers with multi-device collaboration and cross-ecological integration experience.
Looking at the commercial office market, it is extremely rare for a manufacturer like Huawei to have both B-end genes and C-end practices. What does B+C equal? It is equal to the reform of the commercial office market, and it is equal to the "leap" of government and enterprises in the commercial office experience!
"How long you can walk is not by your feet, but by your ambition, and your ambition is under the eaves of Cangyu and the heart of the birds and birds; second, how high you can ascend, it is not your body, it is your ambition, the strong are more courageous when they encounter setbacks, and the weak are injured when they are defeated; third, what you can do depends not on your hands, but on wisdom, hard work, character, and thought to create the future; fourth, how far you can see, relying on not your eyes, but on your heart, if you can fit the world, the world will be able to accommodate you." This is a Weibo post forwarded by Yu Chengdong, huawei's managing director and ceo of the terminal business in March 2020, who believes that Huawei's terminals can rely on these four today.
Yes, "ambition, will, wisdom, and bosom" are the core reasons for Huawei's emergence in the consumer business, and Huawei's terminal business, which continues to adhere to these four articles, will also cut through thorns in the commercial business and bring surprises again.