Text/Peach Lee
On April 19, Luo Junjie, spokesman of the Ministry of Industry and Information Technology and director of the Operation Monitoring and Coordination Bureau, talked about a series of issues related to new energy vehicles at the press conference, including announcing that the cumulative promotion volume of new energy vehicles in the mainland has reached 10.33 million; 492,000 charging piles have been built; and the progress of domestic resource development has been accelerated to promote the return of raw material prices to rationality as soon as possible. In addition, he also talked about improving the new round of new energy vehicles going to the countryside and launching a city pilot for the full electrification of vehicles in the public sector.
The earliest "car going to the countryside" should be traced back to 2008. At that time, due to the dual impact of domestic natural environmental disasters and the global financial crisis, the growth rate of national automobile sales in 2008 decreased significantly compared with the previous year. In this context, the country launched the "car to the countryside" policy, the purchase of micro cars and tool cars "old for new" to give financial subsidies, micro, micro car sales growth rate, 2009 car sales soared by 46%, which does prove that the "car to the countryside" policy has played a role in the market.
However, today, let's not say whether "new energy vehicles going to the countryside" can achieve the brilliant achievements of the past, and now that new energy vehicles go to the countryside is really a good thing? Will the vast number of rural friends really buy it?
The author believes that the new energy to the countryside is not so well publicized, it is likely to become a slogan, and it may be difficult to really benefit the hometown. In fact, in the past two years, there are also new energy vehicles to the countryside policy, and more than ten years ago the car to the countryside is different, the new energy vehicle to the countryside subsidy is no difference, it is not in accordance with the identity of the consumer to subsidize, but according to the model, as long as the purchase of "rural models" can get the corresponding subsidies. Therefore, it is not so much that new energy vehicles go to the countryside, but rather call it a national promotion activity, which makes it impossible to assess whether the rural policy has stimulated consumption in rural areas.
In addition to the inability to effectively assess, there are also many immature conditions for new energy vehicles to go to the countryside.
The first is the low purchasing power. As we all know, at present, the population in rural areas is lost in large quantities, and most of the young people choose to live in the cities, leaving most of them older, and for this part of the population, their spending power is limited. Relevant data show that the average disposable income of farmers in 2021 is 18931 yuan. From 2013 to 2021, the net increase is about 10,000 yuan, an increase of 110%, an average of 9% per year, and its consumption power is far less than we think.
And unlike hundreds of thousands of yuan of home appliances, it is obviously difficult for them to accept the purchase cost of tens of thousands of yuan to buy a car. On the other hand, new energy electric vehicles require drivers to hold a driver's license, which will undoubtedly raise their car purchase threshold.
The second is the problem of infrastructure construction in rural areas. At present, new energy electric vehicles are often criticized for the charging problem, although you can use the family 220V for charging, but a charge needs to consume more than ten degrees of electricity, it is likely to make the home electricity price become the third ladder electricity price, the sudden increase in electricity charges may be difficult for rural consumers to accept it from the heart.
If you want to build public charging piles, there will be many problems, even in cities with relatively better infrastructure, the construction of charging piles is still not very perfect, let alone in rural areas. And the population in rural areas is generally scattered, how to arrange the construction of suitable charging piles is also a problem, the best choice is of course to buy a car to the family are equipped with a charging pile, but it depends on whether the model to the countryside will give away the charging pile, if you want to buy it yourself, this is back to the consumption capacity.
In addition, the applicability of new energy vehicles is also a problem. Most of the models going to the countryside are small-power electric vehicles, which are different from flat urban roads, and the road conditions in rural areas are often worse, although there have been great changes in recent years, but there will still be relatively rough roads. If new energy vehicles can not drive in these sections, it will naturally make people lose the desire to buy, and finally everyone still thinks that buying a tractor is the most fragrant, the field can go, and the use is even greater.
Although the "old man's music" in the past was popular in rural areas and third- and fourth-tier towns, the biggest reason was low prices, low purchase thresholds, and higher popularity. And new energy vehicles to the countryside, even if there is a subsidy, will also rise in price, and in order to buy this car also have to spend money, spend time, spend energy to test a driver's license, which is mostly for the elderly in the region, I am afraid it is difficult to have room for development, new energy to the countryside may eventually evolve into a promotional activity.
summary:
Today, unlike in the past, cars going to the countryside is in the stage of rapid economic development in the mainland, and today's new energy vehicles have no social background at that time. If it is really for the purpose of building a beautiful new countryside and promoting new energy, then the major car companies should do a good job in the popularization of the countryside before going to the countryside, and must not do publicity under the banner of the brand, hoping to truly bring benefits to consumers in rural areas and improve the specifications of electric vehicles in rural areas.