The user wins the world, and this sentence is very appropriate in any industry. In the automotive circle, in order to maintain a good relationship with consumers, giving gifts every New Year's Festival, holding car clubs and other activities are basic operations. In terms of building a good relationship with users, Weilai Automobile, which comes from the new force of car manufacturing, can be said to have a lot of say, and is even famous for its service in the entire automotive industry. However, in the recently released brand intimacy report, there is no Weilai figure.
According to the 2022 brand intimacy research report released by brand research institute MBLM, Disney, Tesla and Apple ranked in the top three with a score of 68.1, 67.4 and 65.3 points, respectively.
The MBLM Brand Intimacy Report, which included more than 600 brands, measured "brand intimacy" by examining users' emotional connections with brands, ranking major brands. Obviously, in the automotive industry, Tesla ranks first.
In addition, there is another company that ranks sixth with a score of 63.9 points, and it is Mercedes-Benz.