Recently, the China Association of Automobile Manufacturers released relevant data for March and the first quarter. According to the data, China's automobile production and sales in March were 2.241 million units and 2.234 million units, respectively, down 9.1% and 11.7% year-on-year. In the first quarter, automobile production and sales totaled 6.484 million units and 6.509 million units, up 2.0% and 0.2% year-on-year, maintaining a stable development trend.
Entering March, the development of China's auto market is more difficult than that of the previous month. Due to the impact of the new round of the epidemic, industrial production in many parts of China is in a slow development, which is affected by automobile companies, which either face factory shutdowns or a sharp decline in production capacity due to the lack of key components. Either way, March in China's auto market has been a tough time this year.
In this environment, Changan Automobile's sales in March reached 236,100 units, an increase of 4.3% year-on-year, while production increased by 226,700 units, an increase of 9.28% year-on-year. For Changan Automobile, such achievements are not easy to come by, and there is more to it than that behind the growth
| steady growth, achieving 650,000 vehicles in the first quarter
Compared with the downward trend of China's auto market in March, the production and sales of automobiles in the entire first quarter maintained stable development and achieved a slight increase. In this regard, the China Automobile Association said that the time period affected by the epidemic was mainly concentrated in March, and the production capacity of car companies was reduced to a certain extent, resulting in the production and sales of automobiles in March not as good as in the same period last year.
Even with the overall situation in the auto market, Changan Automobile still performed well, with overall sales of more than 650,000 units in the first quarter, an increase of 1.6% year-on-year; And Changan's Chinese brand vehicles sold 529,000 units, an increase of 0.7 million units, a growth rate of 1.3%. At the same time, in the most difficult March, Changan Automobile's overall sales growth rate was close to 10%. It can be found that in the special period, the sales volume of Changan Automobile's main models has not been greatly affected, and it still maintains a double-digit growth trend.
Changan Automobile's sales in March did not decline but increased, which is not an impossible phenomenon, into the middle of 2022, Changan Automobile's cars, SUVs, new energy three major market segments of the product development. Especially in March, the sales volume of the Yidong series exceeded 20,000 units, an increase of 34.8% year-on-year, and successfully ranked among the top ten of the sedan list; at the same time, in the SUV market, the Changan CS75 and CS55 series achieved 22,811 units and 17,176 vehicles respectively, driving overall sales; Changan Auchan X5 reached 12,812 units, an increase of 17.6% year-on-year.
On the other hand, the sales volume of new energy vehicles is also steadily increasing, and in the future, with the increase of Changan Automobile's brand in this field, it will also become one of the important sources of corporate sales. In this way, behind Changan Automobile's sales performance of 650,000 vehicles in the first quarter is not the prominence of a model, but the result of the common layout and progress of different products in various market segments.
| strong system to ensure due capacity
If product sales are the best embodiment of Changan Automobile's achievements in March, the strength behind it lies in its strong system strength. Especially in the current market environment, from the product layout of different market segments to the production capacity guarantee of the models, this shows the development of Changan Automobile's internal system to a large extent.
In the past long period of time, due to the fermentation of the epidemic in Shanghai, the production capacity of many auto parts suppliers has declined, and due to various epidemic prevention policies, transportation difficulties have had a greater impact on the coordination of the parts supply chain, and finally the automotive companies have to abandon production due to the lack of key parts. In view of this factor, Changan Automobile does not seem to have been greatly affected.
It is understood that this is mainly due to the self-development and use of related parts by Changan Automobile. As early as 2021, Changan Automobile completed 767 technical alternatives for 502 parts, which not only tapped its own potential but also reduced the impact of some key component suppliers on Changan Automobile's production.
On the other hand, in order to alleviate the degree of capacity reduction, Changan Automobile adopts the three-line parallel supply guarantee mode of commerce, production capacity and technology through the "one factory, one policy" supply guarantee plan of key suppliers, so as to minimize the impact of supply chain fluctuations on production. Under this premise, Changan Automobile continues to optimize its production capacity structure and give priority to ensuring the production of new vehicles such as the second-generation CS75PLUS, the second-generation CS55PLUS and UNI-V.
Based on the adjustment in production and supply, although Changan Automobile also has insufficient production capacity caused by chip shortage to a certain extent, on the whole, Changan Automobile has minimized the reduction of production capacity through the adjustment of its own technology and production system, thus laying a strong foundation for the completion of 650,000 sales in the first quarter.
| enhance brand stickiness and exceed user expectations
In Changan Automobile, a Chinese automobile brand, on the one hand, we can see the increasing product technology and sales volume, on the other hand, it is its satisfaction and emphasis on the needs of Chinese automobile consumers. Especially under the development trend of intelligence and rejuvenation, Changan Automobile tilts in terms of styling design and performance configuration to meet the needs of a new generation of consumer groups to the greatest extent.
In addition, Changan Automobile has also set up a 24-hour 24-hour service for users, providing 24-hour family affection services at any time, all the time, and anywhere through 30 direct customer communication channels such as "95 Hotline", official website online, official APP, WeChat, Weibo, etc., so that customers have a response and immediate response. In terms of product delays under the influence of the epidemic, Changan Automobile has also targeted the push
On top of Changan Automobile's sincerity, consumers' trust and support for Changan Automobile's products is also steadily increasing. According to the relevant dealers of Changan Automobile, the current transaction conversion cycle of Changan Automobile products is very short, and many customers belong to the old and the new, and some users are even willing to wait for a long time to pick up the car without rebooking. It can be seen that more and more consumers have a high degree of trust in Changan Automobile.
summary:
Regardless of the automotive market environment, Changan Automobile completed 650,000 product sales in the first quarter, and behind this achievement is Changan Automobile's strong system strength, especially in terms of production and manufacturing capacity adjustment and technical layout. For users, Changan Automobile further meets customer needs and increases brand viscosity emotionally.