When it comes to domestic TV products, in fact, the changes in recent years are still very large, such as the gradual rise of Millet, followed by the rise of Glory TV, the rise of Huawei TV, and every year 618 and Double 11 may bring new strong players. After OPPO released its first TV in October 2020, its performance has been relatively low-key, and there has been no major killing.
Silence is only temporary, this time, OPPO began to exert force, launched a new TV K9x, priced at 2499 yuan, the first to hand price of 2199 yuan, very sharp, let's take a look.
The TV is OPPO K9x, 65 inches, 4K resolution, straight down backlight, 70% NTSC color gamut, roughly equivalent to 100% sRGB, typical brightness of 280nit, delta E≈2.
It has a 20W speaker that supports Dolby sound, and the screen sound. Dual-band WiFi, quad-core processor, 2GB ram, 16GB storage, support remote control voice control.
It can be seen that OPPO is trying its best to tap the functions of the TV, such as as a speaker, as a voice assistant, as a KTV, or more careful.
The product adopts ultra-thin border, one-piece bending, reaching 95% of the screen ratio. There are two USB 2.0, two HDMI 2.0, no support for fiber optic audio output, a new generation of ColorOS TV system, and support for quad screen projection. Power 175W.
One of the main selling points of its emphasis is that there is no boot advertising, which is very familiar, because when Glory launched an offensive that year, it emphasized that there was no boot advertising. So the question is, can OPPO replicate the success of Glory this time?
First review the success factors of Glory two years ago, the price is low, 65 inches as low as 2699 yuan, in addition to high color gamut, dual-band WiFi, Honghu processor, there are also MEMC, there are featured screen projection, boot without advertising.
And OPPO K9x also has no boot ads, the price is low, but the color gamut is not as good as glory, there is no MEMC, but the price is 2199 yuan. However, today is different from the past, and the current consumer enthusiasm is also different from two years ago, so the effect of this offensive remains to be seen.
But no matter what, this wave of lightning strikes is enough to shake the TV market, and Huawei's 2699 yuan of the same size model, honor 2499 yuan of the same size model may also participate, let us wait for the good drama to be staged.