On April 9, Amber Digital Art, a leading digital collection distribution platform in China, announced that it has reached a strategic cooperation with Tsinghua University Press, and the two sides will jointly release the Tsinghua edition of the "Classic of Mountains and Seas" series of digital collections. In addition, the two sides will take this cooperation as an opportunity to jointly build the Shanhai Jingyuan Universe and continue to explore the digital value core behind the traditional cultural IP.
It is understood that the two parties to the cooperation are based on the ancient Chinese book "Classic of Mountains and Seas", relying on the well-known traditional cultural IP in the story of the Classic of Mountains and Seas, and for the first time through the amber digital art digital platform, the Tsinghua edition of the "Classic of Mountains and Seas" series of rare album digital collections, vividly reproducing the meta-cosmic era value of traditional cultural IP, and realizing the "IP meta-cosmology" of traditional Chinese culture.
Tsinghua University Press is a well-known book publishing institution in China, and this move towards the digital age of the meta-universe is an active exploration in the process of digital transformation and upgrading of the domestic publishing industry, which will help open the door for the IP leap of traditional Chinese culture into the meta-universe world, and is also another typical case of China's book publishing industry actively embracing the meta-universe wave.
As one of the first platforms in China to focus on the distribution of IP digital collections, Amber Digital Art has always insisted on the integrated design of the head IP and innovative IP through innovative application of the underlying technology of the blockchain, and provided the whole system of services such as the casting and distribution of digital collections, helping enterprises and institutions to quickly complete the process from IP to meta-universe, and helping well-known traditional cultural IP to continue to spread traditional culture in the meta-universe era.
The first time the Tsinghua edition of the digital collection of "Shan Hai Jing" was released on the amber digital art platform, it is another practice of amber digital art to help spread the cultural story behind Chinese art works and promote the innovation of traditional cultural values.
The core team of Amber Digital Art has been working in blockchain-related industries for many years, and its technical team comes from the top 3 universities in China. With years of deep cultivation in the field of technology and long-term experience in digital art integrated marketing, Amber Digital Art will continue to empower art IP and traditional enterprises with the power of science and technology, and reconstruct them in digital derivation. This measure will greatly promote the efficiency of disseminating China's excellent traditional culture in the meta-universe era, create more artistic value through future-oriented carrier innovation and technological innovation, and disseminate the traditional Chinese culture in the meta-universe era.
On April 18, Jingwei, the first work of the Tsinghua edition of the ShanhaiJing series of digital collections, was officially released to the public, and it was also the first public offering of traditional cultural IP digital collections by Tsinghua Publishing House. According to people familiar with the matter, "Jingwei" will also become the first key for digital art collectors to open the metaverse of "Shan Hai Jing".
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