valley
rain
section
gas
Valley rain
It is the sixth of the twenty-four solar terms
From April 19 to 21 every year
When the sun reaches 30° ecliptic longitude, it is valley rain
Originated from the ancients' saying that "rain is born of a hundred valleys"
At the same time
The best time to sow seedlings and pick melon beans
That's right
Grain needs new rain, and the brain needs new thinking
Abundant rain is a guarantee for the growth of crops
Plenty of reference cases
And so are the new media editors and designers
A source of inspiration
Review the wonderful cases of the past in advance
May everyone's creative inspiration be as abundant as rain!
01
Keyword "rain"
GRAIN RAIN
Qingming cut off snow, valley rain breaks frost. The last festival of this spring is the best time to sow seedlings and move seedlings and beans. In the mainland farming culture, after the valley rain festival, the temperature gradually rises and the amount of rain gradually increases. We can distill the creative keywords "rain, spring rain, drizzle, valley rain" to write copywriting.
References:
02
Keywords "turn of spring and summer"
GRAIN RAIN
In some ancient Chinese writings, Gu Yu is divided into three "first hou ping shi sheng; The second waiting dove whisks its feathers; The third is for Dai Sheng to descend to Sang. "It means that after the rain in the valley, the rainfall increases, the duckweed begins to grow, then the cuckoo begins to remind people to sow, and then the mulberry tree begins to see the daisheng bird.
References:
03
Keyword "spring"
GRAIN RAIN
During the rainy season of the valley, the poplar flowers fly, the willows flutter, the peonies spit out, and the hundred valleys grow strongly, a good spring light. Therefore, we can refine the key words of creation " spring light, spring color, all things grow" to write copywriting.
References:
04
Keyword "beautiful"
GRAIN RAIN
Spring is beautiful, it is nostalgic, Gu Yu takes advantage of the copywriting, combined with the keyword "beautiful" is also a very common creative angle.
References:
05
Keyword "valley rain custom"
GRAIN RAIN
Valley rain festival, people have to eat toon, walk the valley rain, peony, tea picking and other customs, so we can refine the creation of keywords "toon, peony, tea" and so on to write copywriting.
References:
06
Combined with the brand name
GRAIN RAIN
When we create solar terms copywriting, it is sometimes difficult to find a strong correlation between solar terms and brands or products, so we may wish to use the combination of brand names to create, which is also the way that many brands like.
References:
07
Use ancient poems
GRAIN RAIN
From ancient times to the present, there are countless poems about Gu Yu. Sometimes, it is also possible to directly quote or use the relevant poems as poster copywriting.
References:
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Edited by | Xie Qiongfang
Typography 丨 Lin Yifang
Proofreading | Wang Sixuan
Audit 丨Liu Xiaohuan
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