On April 13, The flagship of Changan Ford Sedan, the new generation of Mondeo, was officially launched, with a total of 4 models launched, and the manufacturer's guidance price was 159,800 yuan to 216,800 yuan. The new generation of Mondeo condenses the global advanced technology and superior resources of the century-old Ford, and brings consumers an "uncompromising sense of value" with excellent product strength.
With the listing of a new generation of Mondeo, Changan Ford's consistent focus on pre-sales and after-sales service has also received attention, from the previously launched "Changan Ford Service Commitment 2.0" to the newly launched "After-sales Original Parts Lifetime Warranty" policy, Changan Ford is obviously a lot of intentions at this level. This is not without purpose, because the factors considered by the new generation of consumers in the car purchase process are more three-dimensional, the value contained in the car has long exceeded the product itself, it is more like a partner in the user's life, which is quite demanding on the quality of service provided by manufacturers. In other words, only brands that grasp the implementation of high-quality products and quality services at the same time can win in the intensifying market battle.
The price of the most sincere model and the product strength of the leap is the foundation of Changan Ford's brave tide, and the whole series of "after-sales original parts lifetime warranty" launched at the same time as the new generation of Mondeo is undoubtedly another dose of "strong needle" provided for the majority of users and loyal fans, adding a lot of points to the brand image and product competitiveness - since April 13, 2022 (inclusive), customers have purchased and repaired the original parts installed at changan Ford authorized dealers, and enjoy the rights and interests of lifetime quality warranty if they meet certain conditions. Parts cover engines, transmissions, displays, air conditioning systems, glass, rearview mirrors, grilles, condensers, etc., which can effectively reduce the cost of users' later car use, while eliminating consumers' car anxiety.
To be fair, the development of family cars has long ceased to be a delicate and fragile luxury, and most of the mainstream products on sale can be reliable, and the Changan Ford brand, which has strong R & D production capacity and excellent assembly technology, is even more so. But after all, it is a life companion, after using more than a certain degree, such as gearboxes, air conditioning compressors and other components will inevitably have losses, after replacement, often have a certain impact on the user's mentality. The core concept of the whole series of "after-sales original parts lifetime warranty" is just right for this, which can not only open a new journey for the car, but also comprehensively optimize the consumer's car experience, enhance the user's reputation for the Changan Ford after-sales service system to the greatest extent, and greatly strengthen the owner's sense of identification with the Changan Ford brand.
The launch of the whole series of "after-sales original parts lifetime warranty" service is not only the "four hearts" of "Changan Ford Service Commitment 2.0" - "rest assured, worry-free, comfortable and intimate", but also the effective landing of the "three" guarantees - "genuine product guarantee, professional guarantee and quality guarantee". A more perfect service system can not only create a warmer and more considerate service for new users, but also help attract competitors who attach importance to service level to favor the Changan Ford brand in the replacement decision. On the other hand, due to the perfect terms of service, the replacement retention rate of Changan Ford used cars will also be greatly improved, which will help old users to boldly upgrade their consumption when replacing new cars.
With the listing of a new generation of Mondeo and the launch of the whole series of "after-sales original parts lifetime warranty", Changan Ford's "hospitality as a friend" service has also entered a new stage, from "Changan Ford Service Commitment 2.0" to the whole series of "after-sales original parts lifetime warranty" service, all of which reflect the sincere operation of Changan Ford brand "customer-centric". From the general direction, this is the concrete embodiment of Changan Ford's vigorous grasp of product quality and optimization of service quality; from a subtle point of view, Changan Ford can innovate its concept in the era of digital services and be good at creating products and services according to user needs, which will help it grasp the industry wind steering wheel under the situation of the surging tide of new forces and always stand in a forward-looking advantageous position.
The evolution of thinking will surely promote the overall progress of the industrial system, and the highly intelligent model product architecture and the service projects that comprehensively touch the core interests of users will be promoted at the same time, which is undoubtedly the performance of Changan Ford's major breakthrough in thinking and realm. It is expected that in the near future, the Changan Ford brand will appear in front of consumers and new and old rivals with a more perfect digital pre-sales and after-sales service matrix, more thoughtful service terms and more diversified and intelligent means of transportation.
Media Summary:
Is today's automotive market dependent on products or services? Changan Ford has launched two arrows at the same time, and the value chain of the automobile has been extended from the original focus on vehicle manufacturing to "intelligent manufacturing + service", and its value curve is also constantly extending backwards. Changan Ford launched a new generation of Mondeo at the same time launched the after-sales original parts lifetime warranty, in the products and services two-way force, in fact, is around the user's car life cycle to upgrade, to seize the real needs of users and the development trend of the automotive industry.
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After-sales original parts lifetime warranty applicable conditions:
Original parts (including insurance claim parts) purchased from an authorized Changan Ford dealer from April 13, 2022 (inclusive);
Repair and installation of original parts at Changan Ford authorized dealers;
Provide proof of settlement for parts purchase and repair installation;
The owner of the parts has not changed after the purchase (provide the "Motor Vehicle Driving Permit" for verification);
Non-operating vehicles;
The lifetime warranty policy for original parts does not include wearing consumables*, accessories and boutiques, fluids and consumables, chemicals, software. For details, please refer to the customer service area of the official website.
Consumables*: Wiper blades, air filters, air conditioning filters, oil filters, fuel filters, spark plugs, brake pads/discs, tires, bulbs, fuses and common relays (excluding integrated control unit), batteries, clutch friction plates, timing belts, drive belts, belt tensioners, engine brackets, hem arms, dust covers, door seals, shock absorbers, steering ball heads, seat cover covers.
Original parts: refers to the parts provided or approved by Changan Ford, using the Changan Ford brand or its recognized brands, and manufactured in accordance with the specifications and product standards of vehicle assembly parts.