The game field in the live broadcasting industry has always been the strongest regional plate, and since the PUBG live broadcast has been rectified, the movement of games in the live broadcast field has become larger and larger. Just now the Propaganda Department issued a notice on "Strengthening the Management of Live Broadcasting of Games", in which in addition to emphasizing the need to strengthen the management of live broadcasting, it is more important to mention a sentence in it; games that have not been approved by the competent authorities must not be broadcast live!
Obviously, this sentence is aimed at games without version numbers, but more foreign games. As early as last year, there was a lot of gossip about such a ban, but what people did not expect was that this time it actually came so quickly.
In this notice, the scope of the game is also very extensive, and unlike the previous restrictions on "online games", this game also includes single-player types of games, that is to say, as long as it is an unapproved (no version number) game, no matter what type will be banned from live broadcasting.
As early as last year's net cleaning action, there were already relevant similar regulations, but at that time, the major live broadcasting platforms did not strictly implement, but through the confusion of the unaudited game independent of a section, the former PUBG is exactly so, this game has no version number but after a series of operations on the live broadcast platform, the game can still be broadcast live.
Perhaps seeing the means of the platform, this time the two major departments jointly attacked, not only clarified the regulations of the game live broadcast content in detail, but also expanded the scope of the game field. It is clear that this is to upgrade the supervision to a new level, whether it is a live broadcast platform or a personal live broadcast, unaudited games will face a total ban.
The same is true of international game competitions, usually our domestic players participate in foreign (no version number) game competitions, and live broadcasting in China also needs to be reported for approval before they can be broadcast live. Live game matches will not be presented as they once were, and live streaming may also become the form of live playback.
As early as last year's net clean action, the restrictions on live broadcasting of games only focused on online games. The stand-alone game in this regulation is also difficult to escape, and the stand-alone game is planned to be part of the online game, that is to say, the stand-alone game without a version number is also counted in this restriction.
Take the popular old man ring for example, playing this game may not need any network support, but there is no domestic operation and related version number, this game can only be included in the list of online games, although he and online games do not have any relationship, but in this regulation online game refers to the game downloaded on the network, so this game can not be live or drained.
The comprehensive ban on unapproved games is a devastating blow to game live broadcasting, to know that today's live broadcasting platform in the game sector its main viewing source, most of them are from steam on the popular game live broadcast, and steam games are mostly games without version number, if the game without version number is completely banned, then the game on steam will be completely isolated.
At the same time, those well-known game streamers will also face a dilemma, either to change the game to continue live broadcasting, or to abandon the fan choice field and start over. You should know that on today's popular live broadcast platforms, most of the games that are broadcast by those popular anchors come from STEAM.
Restricting unapproved games does play a positive role to a certain extent, but more of this is the impact on domestic games, and the restrictions on the version number not only failed to eliminate the garbage games on the market, but also made a small number of games close down.
The restriction of the version number makes the domestic manufacturers sit back and relax. Once players had hoped that the impact of foreign games would stimulate the changes of domestic game manufacturers. However, this time the regulations restrict the expansion of foreign games, which also makes domestic game manufacturers more fearless.