According to the People's Daily News, the relevant departments of the State Administration of Cultural Heritage recently organized a symposium in Beijing on the situation of digital collections.
Experts attending the meeting believe that in recent years, new technologies, new methods and new formats for the digitization of cultural relics have emerged, and cultural and cultural institutions should actively promote the open sharing of cultural relics information resources to meet the growing cultural needs of the people.
In the development and utilization of cultural relics information resources, cultural and cultural institutions should adhere to the public welfare attribute. Encourage social forces to use cultural relics resources to carry out reasonable innovative creation through formal authorization, and use information technology to stimulate the interpretation and dissemination of cultural relics value, and cultural and museum units should not directly sell the original data of cultural relics as limited commodities.
The forum pointed out that it is necessary to establish a management system with clear powers and responsibilities, standardized procedures, and effective overall planning, firmly grasp the correct ideological orientation, and ensure the security of cultural relics information. Consumers should choose a reasonable, legal, healthy and orderly collection method, safeguard their legitimate rights and interests, and stay away from the risks arising from blind speculation.
Entering 2022, cultural and blog NFTs can be described as emerging in an endless stream. However, do a variety of products also need to be "pruned and pruned, watered and fertilized"?
Prototypes of artifacts will be banned
"Copy" to the virtual world
To put it simply, the most important issue involved in the discussion at this meeting, and the most concerned issue of the majority of collectors, is: "Cultural and museum units should not directly sell the original data of cultural relics as limited commodities."
In fact, as early as two days ago (on the morning of the 11th), the enlarged meeting of the party committee and the special meeting on the authorization of standardized digital collections held by the China Cultural Relics Exchange Center had already revealed relevant signals.
Tan Ping, director of the China Cultural Relics Exchange Center, pointed out that it is necessary to say "no" to the digital replica of the prototype of the cultural relics, encourage creators to design and develop cultural and cultural digital collections with artistry, uniqueness and scarcity based on the connotation of cultural relics, and tell Chinese stories with the help of new technologies.
At the same time, we will also resolutely clean up and rectify the project of simply selling the prototype of the cultural relics body, and establish a review mechanism for the creation of state-owned cultural relics collections, so as to fully protect the participation rights of relevant museums in the creation and sale process.
At present, most of the cultural and cultural digital collections represented by the cultural relics collected by the museum are presented in the form of cultural relics prototypes made into pictures or 3D models digitally.
The issuance of the two messages also means that the way the cultural relics unit "copied" the prototype of cultural relics into the virtual world may come to an end, and the number of digital collections based on the connotation of cultural relics, design and other elements of secondary creation will increase.
Wenbo NFT is intensively released
Collectors are hotly sought after
At present, as artists, celebrities, and head companies have entered the NFT market, the price of NFT collections has reached a new high, which has made it a hot topic of public concern.
At the same time, the team of domestic digital collection platforms is also constantly expanding, such as unique art, ant whale detective, Hi meta universe, Ali auction, Tencent magic core, etc. The major domestic platforms are blooming. The digital collections on these platforms cover a wide range of genres such as sports, art, and cultural play.
Digital collections issued by a platform
In the trend of "all things can be NFT", the digital collection of cultural and bloggy has also begun to "enter the game" and is very hot. Relevant data show that the digitization ratio of cultural relics surveyed nationwide is 44.11%, of which the digitization proportion of precious cultural relics collections is 67.82%.
Dunhuang cooperation NFT Alipay app page
Among them, the collections that are more "out of the circle" are the 3D version of the digital cultural creation "Women's Good Owl Zun" issued by the Henan Museum, the 3D version of the collection "Yue Wang Gou Jian Sword" issued by the Hubei Provincial Museum, the Digital Collection of the National Museum of China with the four sheep bronze Fang Zun, the Western Han Dynasty Wrong Gold and Silver Cloud Pattern Bronze Rhinoceros Zun, the "Women's Good" Bronze Owl Zun, and the painted Goose Fish Bronze Gou Lamp as the theme of the digital collection...
Henan Museum issued a 3D version of the digital cultural creation "Women's Good Owl Zun"
Most of these cultural products are created by enterprises or individuals, after obtaining IP authorization, the products are processed twice, and then the products are authenticated and encrypted through blockchain technology, and finally traded through the Internet trading platform.
In the first two months of the year of 2022, the digital collections and cultural NFTs of major museums across the country were intensively released, and more institutions began to test the waters in March, and the distribution platforms and release content became more and more diversified.
The digital collections of these museums, which are not only moderately priced but also have natural collection properties, have naturally attracted the attention of some cultural enthusiasts and collectors. For a time, the museum's digital collection became a "fragrant feast", often once sold on the trading platform, it will cause a situation of rapid selling out.
Savagely growing markets
Whether the policy can be correctly guided
The release of the museum's digital collection has indeed made many of the collections placed in the museum truly enter people's lives, encourage collectors to understand and explore history and culture, and enhance their sense of cultural identity and belonging.
However, behind this "hot" situation, there are also some "negative elements".
The increase in market demand has made many digital platforms see "business opportunities", so they compete to "divide" the cultural relics of major museums across the country, which also leads to the "indiscriminate issuance" of cultural and cultural digital collections.
On the 2nd of this month, a digital collection of famen temple museums called "Tang Gilded Double Moth Pattern Silver Sachet" was released on a digital trading platform. However, once the sachet was launched, it was pointed out to coincide with the collection released on another digital platform the day before. As soon as this matter came out, it caused the dissatisfaction of collectors.
The digital product of "Tang Gilded Gold Double Moth Group Pattern Silver Sachet" released by the Famen Temple Museum on two platforms
The latter two digital trading platforms issued announcements saying that they had obtained all legal rights such as the distribution, sale, display, publicity and promotion of digital collections. The reason for the overlap of digital collections is "negligence of the copyright owner, duplicate authorization". Afterwards, the double hair removed the overlapping digital collection.
This kind of "crash" is not the first time it has occurred, and of course, with the increasing number of digital collection platforms and the confusion of copyright licensing links, such incidents will not be the last.
In addition, in addition to launching the digital collection of cultural relics "copy and paste" on major platforms, they have also launched digital collections of secondary creation. However, the quality of such secondary creation collections is uneven, and "quality control" needs to be further strengthened.
The first issue of the Nanjing Tulou digital collection released by a platform
Some people believe that the digital collection of cultural relics prototypes does not have a particularly large advantage in the artistry, uniqueness and scarcity of cultural relics.
How to give full play to the value of the digital platform as much as possible, and "maximize" the value of cultural relics in the museum, so that the majority of collectors are willing to buy these digital products, is an urgent problem that needs to be solved by museums and major digital trading platforms.
Restricting the sale of digital collections of cultural relics prototypes may promote the increased issuance of digital collections for secondary creation from a positive point of view; however, from a negative point of view, it is also very likely that the scarcity of digital collections of cultural relics prototypes will lead to the occurrence of bad "speculation" in the market.
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Source of graphic information 丨State Administration of Cultural Heritage, network
Prohibition of two changes 丨 theft
Text, editing 丨mura
Digital collections bring new opportunities and challenges to the copyright industry