Author: Shi Bingyu
Edit: Nurhahaci
In the first quarter of 2022, the competition between major platforms in children's animation is also fierce, Lei Bao [leinewspaper+ attention] on Tencent, Youku, iQiyi, Mango TV four platforms in the first quarter of 2022 on the new children's animation content statistics, a total of 30 new works online, an increase of 6 over the same period last year, of which Tencent 19 solo 8, Youku on the new 16 solo 6, iQiyi on the new 8, Mango TV also on the new 8.
Exclusive content: Tencent 8
In terms of Tencent, 8 solo works include "Red Spectacled Pig Pig", "Red Spectacled Pig Pig Small Theater", "Pet Inn", "Energy Warrior", "Dumb Daddy Cute Sister", "Engineering Car Baby Paradise", "Fox Peach and Old Immortal", "Mi Xiao Circle Animation Idiom Part II", in addition to "Mi Xiao Circle Animation Idiom Part II" and imported animation "Energy Warrior", the remaining 6 are produced by Tencent.
"Red Glasses Pig Pig" and "Red Glasses Pig Pig Little Theater" are both upstream animation productions, co-produced with Tencent Video, currently, Tencent holds 20% of the shares of upstream animation; the main "warm" and "fantasy" theme style is set in the "Story Museum", mainly for children aged 4-6, as of now, "Red Glasses Pig Pig" launched on January 20 has been played in Tencent with 62.524 million, ranking fourth; the "Red Glasses Pig Pig Theater" launched on March 31 has been played by 2.643 million.
"Energy Warrior" is produced by Zach Cartoon and Way Animation, which was broadcast exclusively on Tencent Video on February 16, and currently has 18.082 million views; "The Second Part of the Idiom of Mi Xiao Circle Animation" is produced by Mi Xiao Circle Education and produced by Dimension Space, and currently has 2.722 million plays on Tencent.
"Pet Hotel" is an animation film produced by Tencent Video and produced by Beijing Cat Cat Culture Media Co., Ltd., voice actors including Zhang Jie, Zhang Lei, Tut Harmon, etc. After being launched on February 11, the current number of views of the game is 31.999 million, with a rating of 7.5 points. In May 2021, Cat Cat Home was invested by Tencent, which holds 30% of the shares.
Produced by Penguin Film and Television, Wenyuan Xingcheng and Zuo Bao Creative, "Dumb Daddy Cute Sister" was exclusively launched on Tencent Video on January 14, and currently has 16.642 million Tencent Video views. The famous singer Sun Nan is a director of Wenyuan Xingcheng, and the company's cultural brand "Nan's Story" is the Guoxue IP initiated by Sun Nan; Zuobag Creative was once funded by Youku Tudou B round in 2018, and Youku currently holds 15% of the shares, and the company has undertaken animation works such as "Little Dragon Club", "100,000 Cold Jokes", "Pancake Man" and so on.
"Fox Peach and Old Immortals" is an original children's animation work jointly produced by Shanxi Zi Nan Culture and Art Co., Ltd. and Penguin Film and Television, integrating elements such as traditional Chinese culture, children's growth and intangible cultural heritage, the work was launched on January 25, tencent video currently has 11.107 million views, and Youku holds 20% of the shares of Shrub Culture, the parent company of Zi Nan Culture.
The above three works all appeared in the children's animation list announced by Tencent's "2022 Online Video V Vision Conference".
Exclusive content: Youku 6
In terms of Youku, the solo animation includes "Little Wolf Lebin Season 2", "Hundred Heroes 3: Tobao Warrior", "Sky Squad Season 2", "Tina Tony Knows All", "Help Dragon Family 1: Archie Squad", "Baby Bus: Diary of Fantastic Exploration".
"Tina Tony Knows All" is a new encyclopedia animation of Youku's incubated IP "Tina Tony", produced by Youku Children and Ricky Group, exclusively launched on Youku on February 11, with the presentation of "animation + real scene", refreshing the height of children's animation dramas "learning in play" from a new perspective, at present, the work is 6166 in Youku, and the total number of "Tina Tony" series of works has exceeded 5 billion.
"Little Wolf Lebin Season 2" is an animation work co-produced by Youku Children and France's Xilam Animation, the studio has been nominated for an Oscar, and the first season of the work has won the 2021 Shanghai Magnolia Best Animation, 2021 EU Best Animation and other awards, at present, the new "Little Wolf Lebin Season 2" Youku popularity in the first quarter is 4590, ranking 3rd in the first quarter of new works.
"Hundred Heroes 3 Tobo Warrior" is a derivative animation of the Korean company Young Toys' morphing toy brand "TOBOT", which is exclusively represented by Xuanya Culture, which has a market share of 150 million US dollars in the Korean market, in addition, Xuanya Culture also has the exclusive agency rights of YOUNG Toys' IP such as "Secret Jouju" and "Kongsuni" in China. At present, the popularity of Youku in "Hundred Changes 3 Tobao Warrior" is 2753, and the highest heat in history is 4346, ranking 12th.
"Sky Squad Season 2" is produced by 9 story Media Group, CJE&M, Industrial Brothers Canada, Studio Zone, the first season of the work is iQiyi solo broadcast, the second season is broadcast on Youku, currently, Youku heat is 3529, the highest heat in history is 4063; "Bang Bang Dragon Family 1: Edge Squad" is produced by Letao Animation, the current Youku heat is 3142, the highest heat in history is 6879 "Baby Bus Wonderful Exploration Diary" is produced by Today's Animation, produced by Baby Bus Network Technology, is an early education enlightenment animation, the current Youku heat is 2381, the highest heat in history is 6596, ranking 8th.
Exclusive content: iQiyi 2
In terms of iQiyi, there were 2 new solo children's animations in the first quarter, including "Invincible Deer Squad Season 2" and "Mickey Adventure".
"Invincible Deer Squad Season 2" is produced by iQIYI, the United States Viacom's Nickelodeon Children's Channel participated in the creative and content supervision of the 3D adventure rescue animation series, the producer is Masonry Digital, the first work landed on the iQIYI platform in July 2020, at present, "Invincible Deer Squad" has been successively landed in Southeast Asia, Europe, Latin America, Australia, Japan and South Korea and other countries and regions.
"Mickey Wonderful Adventure" is produced by Disney, launched on iQiyi on January 14, and is also one of the only two children's animations launched by Disney in the first quarter, and is currently popular in 2061.
Exclusive content: Mango TV 1
In terms of Mango TV, in the first quarter, a new solo work "The Story of the Animal Kingdom" was adapted from the fairy tale of the same name by Mr. An An, which was launched on January 17, produced by Mango TV, hunan happy sunshine, Zhimei animation, cattle herding class culture, Ian animation, Ian culture production, the current Mango TV broadcast volume of 230 million.
10 children's animations imported overseas
In addition to the aforementioned major platforms exclusive broadcasts including "Energy Warrior", "Little Wolf Lebin Season 2", "Hundred Changes 3: Tobao Warrior", "Mickey Marvelous Adventure" and "Sky Squad Season 2", in the first quarter of the new overseas children's animation and "Wang Wang Team Make Great Contribution" IP three works: "Wang Wang Team Makes Great Achievement Season Seven", "Wang Wang Team Makes Great Contribution Season 8", "Wang Wang Team Super Power Action", the IP was introduced to China for 3 years, and the total number of hits on the whole network is nearly 50 billion.
"Wang Wang Team Makes a Great Achievement" is an action-adventure series animated series launched by nickel children's channel in the United States, produced by Guru Studio, Spin Master Entertainment, Nickelodeon, TVO Kids, and distributed by Guangzhou Yizhouren Culture Communication Co., Ltd.
Guru Studio, one of the producers of "Wang Wang Team Makes a Great Achievement", has another work, "PaiPai Squad Season 1", known in English as Pikwik Pack, which was launched on multiple platforms in China on March 25, and currently Tencent Video has 1.148 million views and a rating of 7.4 points, and Youku's popularity is 6130, which was broadcast in the first quarter of 2021 at Disney Junior and Canada's Tree House.
Another introduced animation is Disney's "Princess Elena Season 3", which as of the statistical date, the game has nearly 8 million Tencent video views and a rating of 7.5 points, "Princess Elena Season 1" has been played 170 million times on Tencent Video, with a rating of 7.9 points, and the second season has been played 73.58 million times, with a rating of 8.4 points.
6 multi-platform works
In addition to the above works, there are also a number of high-quality works launched on multiple platforms in the first quarter, including: "Elf Dream Ye Luoli Season 9", "Pig Man's Dinosaur Diary Season 5", "Flying Dog MOCO Planet Project", "Belle Tiger Super Car Season 2", "Wind Strike", "Fantastic Mengke Season 2".
"Elf Dream Leaf Luoli Season 9" is produced by Elite Film and Television, the work was launched on January 6, and the total number of plays on the whole platform has reached 250 million times, ranking the forefront in the number of broadcasts and popularity on Tencent Video, iQiyi, Youku, Mango TV and other platforms.
"Fantastic Mengke Season 2" is produced by Marvel and Rui, and belongs to the same girl-to-fantasy animation as "Elf Dream Leaf Lori", and currently, the work has a popularity of 4777 on Youku and 21.476 million views on Mango TV.
"Pig Man's Dinosaur Diary Season 5" is produced by Yongsheng Animation, which is a popular science knowledge dinosaur adventure theme work, and at present, the total number of plays on the whole platform has reached 92.56 million times.
"Flying Dog MOCO Planet Project" is an original short video animation produced by Ai Fei Culture, and the total number of plays on the whole platform has reached 31.76 million times.
Produced by Leqing Network, "Belle Tiger Super Car Season 2" has been played 1.309 million times on Tencent Video and 4.295 million times on Mango TV.
Produced by Guangzhou Rainbow Cat Blue Rabbit Animation Technology Co., Ltd., "Wind And Strong Shooting" is the only realistic children's competitive animation in the first quarter, at present, the work tencent video playback is 962,000, iQiyi is 812, and Youku is 1267.
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