Inner volume, is an Internet buzzword that refers to irrational internal competition or "voluntarily" competition. It now refers to the phenomenon of peers competing for more efforts to compete for limited resources, resulting in a decline in the "benefit-to-effort ratio" of individuals. Recently, there have also been some high-quality roll kings in the car circle, and the new generation of Changan Ford Mondeo listed today has launched a total of 4 models, with a manufacturer guidance price of 159,800 yuan - 216,800 yuan, with its leaping product strength and smart cockpit and golden power combination to become a veritable "roll king" in this market segment.
In fact, what can really be rolled into the hearts of consumers in the car coil is the brand power, product power (appearance, power, safety and smart cockpit), and the price. The Changan Ford brand interviewed car owners from different regions such as South China, North China, and East China. Through interviews with them, we learned that a large part of the main reasons that drove them to buy in the end came from the positive feedback of old car owners and the characteristics of products that can meet the multi-scenario use of the whole family.
Advanced value Transcendent space
In interviews with the new generation of Mondeo owners, many female car owners are value-oriented. The appearance of the new generation of Mondeo adopts the new design language of "potential energy aesthetics", the dynamic shape of the four-door coupe, the streamlined skating roof combined with the ultra-low wind resistance of 0.293Cd, creating a sports posture that breaks the wind, and the "Wolong Awakening" welcome induction system makes the car more ceremonial. These advanced appearance elements give the new generation of Mondeo the qualities of love at first sight. In addition, its cross-level space can also allow families to achieve space equality. The new generation of Mondeo has a body length/width/height of 4935/1875/1500mm and matches the 2945mm extra-long wheelbase, allowing comfortable legroom and headroom in the rear. At the same time, the new generation of Mondeo trunk volume up to 520L, whether it is daily travel or self-driving, are at ease.
In addition, it is also equipped with the famous Danish brand B&O audio and the second generation of AAR enhanced "Blue Shield" intelligent Xinfeng system, and the use of HE micron-level high-efficiency activated carbon filter, filtration efficiency of more than 95%, sit in the car, always enjoy the forest oxygen bar level fresh air. Imagine a family breathing safe air and traveling together to sweet music.
Feel powered to understand what you need
In the interview of the new generation of Mondeo car owners, women not only pay attention to appearance, but also pay more attention to wisdom, like choosing a husband to choose a car that can understand her needs, the whole journey can be in a happy mood, and the new generation of Mondeo can meet the needs of female car owners. The new generation of Mondeo is based on Ford's FNV intelligent interconnection network architecture, with a "second to understand you" smart cockpit and a more "predictive" intelligent driving capability, and also has the vehicle's global OTA capabilities to achieve common use and constant innovation.
Secondly, the new generation of Mondeo interior is equipped with an advanced 1.1-meter ultra-wide area HD giant screen, a 12.3-inch full-color digital LCD dashboard and a 27-inch large 4K central control screen, which is extremely highly technological; at the same time, it is equipped with the SYNC+ 2.0 Zhixing interconnection system of virtual artificial intelligent travel partner VPA, "seconds to understand" the various needs of users. In addition, the Ford Co-Pilot360 Intelligent Driving Assistance System equipped with up to 18 functions includes Ford's world's first L2-level active driving assistance function BlueCruise, the industry's first mass-produced V2I vehicle-to-road coordination system, access to the urban intelligent transportation system, so that car owners can master everything during the driving process.
If female car owners care about appearance and wisdom, male car owners pay more attention to the chassis and power. Thanks to the centennial Ford performance gene, the new generation of Mondeo is equipped with Ford's fourth-generation EcoBoost 2.0T engine + 8AT gold powertrain, 0-100km/h acceleration of 6.5 seconds, with the high performance of "combustion engine racing". In addition, inheriting the ford brand's excellent handling DNA, the new generation of Mondeo has made deep improvements to the chassis and body structure, using ultra-sensitive and lightweight aluminum alloy under the control arm, making the Mondeo, which is nearly 5 meters long, lighter and lighter, bringing a pure driving feeling to the owner. The safety of the whole family is concerned, the new generation of Mondeo to the extreme, the use of high-safety cage body design, key parts using 1700Mpa ultra-high-strength materials, bringing stronger driving protection; at the same time equipped with 7 airbags, to the occupants to bring more thoughtful safety protection.
Drip
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Changan Ford recently announced its latest sales data: March sales were 23,500 units, up 0.64% year-on-year and 96.9% month-on-month; cumulative sales in the first quarter were 60,287 units, down 6.39% year-on-year. The new generation of Mondeo, with its smart cockpit and space and power performance beyond its peers, is known in the industry as the "roll king" of 150,000-200,000 family cars. As the future main sales model of Changan Ford, the new generation of Mondeo has received more than 10,000 orders during the pre-sale period. It is precisely because the new generation of Mondeo is a very cost-effective product, and in line with the needs of the current new family structure of diversified car scenes, in addition to giving beyond the same level of quality and configuration, so it has been listed, has achieved gratifying results. If the listing of the new generation of Mondeo makes camry and Accord like needle felt, it is better to say that in this level of market segmentation, the new generation of Mondeo does not have absolute competitors, and its in-depth research and observation of the market has helped it achieve sales that exceed expectations. In 2021, Mondeo will sell more than 33,300 vehicles in the whole year, and we are waiting to see whether the sales performance of the new generation of Mondeo will reach a new high in 2022.