On April 12, Geely officially launched the Emgrand S crossover player version, which is also a model co-created with users, positioning a compact SUV priced at 89,900 yuan.
Compared with its main body Emgrand S, the crossover player version is even lower than all 21 CVT models in terms of price, under the premise of such a price advantage, how does the Dorsett S crossover player version attract the Z generation?
Under the support of the Emgrand S framework, the appearance of the crossover player version has first been significantly updated. The body adopts the design of "gray orange" contrast, Geely calls the new paint surface "modern gray", catering to the pursuit of personality by the young generation of the city; under such a tone, orange trims and trims are used in many places on the body, making this compact SUV appear more agile, more dynamic and dynamic.
The wheel hub update also prefers to highlight the youthful texture and edges, unlike the previous pure black wheels, this time the new car uses a 17-inch swirling star flow bright wheels (official name).
The rear elements of the new car are also relatively complete, and the through-type taillights, tail wings, bilateral exhaust and diffuser design can all be reflected in this crossover player version.
However, the feeling of the interior to me is not to continue the starkness and restlessness of the appearance, but to adopt a light and fresh interior color, it seems to personify the new car as a young person with "external heat and internal cold", who still maintains an independent and calm personality in the hustle and bustle of life.
Since the main focus is young and player-oriented, the technology configuration part must keep up. The new car is equipped with the GKUI intelligent ecosystem, supporting voice interaction, AutoNavi real-time online navigation, OTA online upgrade and other functions, and also integrates Geely's own strawberry music interaction system and driving situation interaction system, which can realize custom greeting music, private customized driving background music and other functions, and has four situation interaction modes of "joyful movement, awakening, smoking, and parent-child", which has achieved one-click switching at the intelligent vehicle control level.
The security and comfort configuration of the Emgrand S Crossover Player Edition also has a battle power in the 100,000 levels. The new car is equipped with safety features such as cruise control system, Bosch ESP 9.3 body stability control system, TPMS intelligent tire temperature tire pressure display system, reversing radar + reversing image with dynamic guidance line, EPB + AUTOHOLD automatic parking, etc. At the same time, Emgrand S crossover player version is also equipped with one-key start + keyless entry, electric anti-pinch sunroof, dual lens LED headlights, exterior mirror electric heating + electric folding, automatic constant temperature air conditioning, antibacterial steering wheel, vehicle standard GRADE CN95 high-efficiency composite air conditioning filter and other configurations, but also put a lot of effort into the user comfort level.
In terms of power, the Emgrand S crossover player version is still equipped with a power combination of a 1.4T turbocharged engine and a simulated 8-speed CVT stepless transmission, with a maximum power of 104kW, a maximum torque of 235N·m, and a comprehensive fuel consumption of 5.9L/100km, which has a good performance in terms of fuel economy.
The cross-border player version can be said to be a new attempt by Emgrand in the young market, after which Geely will also plan to launch more new ways to play such as limited car colors, exclusive car stickers, versatile wheel hubs, private custom embroidery, etc., so as to gain a deeper understanding of the current young group.
The author of this article is Kick Car Gang Ning Island