"In the development of enterprises, tapping into their own 'strategic potential' and focusing on core competitiveness is the long-term way."
In the "Law of Enterprise Potential Energy", such a point of view was mentioned.
Looking at the automotive industry standing at the intersection of electrification development, BYD is undoubtedly the car company with the strongest "strategic potential".
According to the 2021 financial report, BYD's new car sales in 2021 reached 730,000 units, an increase of 75.4% year-on-year.
After entering 2022, BYD has once again shown strong development potential.
In January, BYD surpassed the new energy vehicle giant Tesla and became the global new energy vehicle sales champion.
In March, BYD's sales of new energy vehicles reached a new high, with its first monthly sales exceeding 100,000 units.
Many people are curious, how can BYD soar? Behind this, where does its "strategic potential energy" come from?
With the listing of a new car, Kung Fu Automobile finally understood the source of this "strategic potential".
As for the protagonist, it is the new BYDHan family that officially meets with end consumers in the form of EV, DM-p and DM-i.
(1) Han EV: This is called "full-dimensional advancement"
If you want to sum up the upgrade of Han EV in one sentence, Kung Fu Car may use "all-dimensional advancement".
For example, on the basis of the design language of "Longyan Aesthetics" led by BYD's global design director Wolfgang Egger, the front face, taillights and vehicle design of the Han family have once again been carefully crafted.
However, Kung Fu Auto believes that the HanEV Qianshancui limited edition design is even more stunning.
Qianshan Cui is taken from Cheng Ju's "Three Peaks Caotang" in which "rain washes a thousand mountains and wants to float, and the rice and pine streams have competed for the current", drawing inspiration from the emerald green tones of Chinese landscape dot cui paintings.
Looking closely under the light, its paint has different charms at different angles.
At the same time, the HanEV Qianshancui Limited Edition is also equipped with a series of exclusive exterior interior sports kits, carbon black wheels, blackened front and rear headlights, high-performance stone green four-piston pliers (front), green carbon fiber materials and so on.
In order to highlight this elegant atmosphere, HanEV Qianshancui Limited Edition is also equipped with a smart fragrance function in the configuration, which further highlights its limited edition identity.
Secondly, the materials and workmanship of the interior are also at the leading level of the same level, and the one-piece sports seat option has been added.
The floating adaptive rotating screen on the center console is still the highlight of the interior, and the car machine system is equipped with a DiLink 4.0 (5G) intelligent network connection system as standard.
In terms of intelligent assisted driving, DiPilot has also added functions such as highway assist, emergency lane keeping assist, and smart comity.
However, the Han EV range is the most eye-catching upgrade.
According to the data, the new Han EV is equipped with a blade battery with a capacity of 85.4 kWh, which is 8.5 kWh higher than the old model.
Because of this, the cruising range (CLTC standard) of the new Han EV single-motor two-wheel drive model exceeded the 700 mark and reached 715km.
The cruising range of its dual-motor four-wheel drive model exceeded the 600 mark and reached 610km. Looking at the entire market segment, comparing the Xiaopeng P7 and Tesla Model 3, it is also an obvious advantage.
In general, in terms of appearance, interior, configuration, power, and endurance of the full-dimensional product strength, HanEV has a qualitative leap.
(2) Han DM-i/DM-p: The fuel consumption we can achieve is lower than you think!
As we all know, BYD's hybrid technology is divided into DM-i and DM-p routes, the former emphasizes economy, and the latter focuses on power.
The han family's revamp has finally completed the DM-i system to meet the needs of more consumers.
Empowered by super hybrid technology, Han DM-i is equipped with core components such as the Xiaoyun-Plug-In Hybrid Turbocharged 1.5Ti High Efficiency Engine, EHS Electromix System, DM-i Super Hybrid Special Power Blade Battery, etc., which subverts the traditional oil-based hybrid technology architecture, and the FUEL consumption of NEDC is as low as 4.2L for 100 kilometers of power loss.
The top model also has a NEDC 242km ultra-long pure electric endurance, as well as 80kW safe boost fast charging.
This set of battery life, performance and fuel consumption data makes Han DM-i one of the most preferred in the 200,000-300,000 class sedan market.
It is worth mentioning that the Han DM-p is more performance and performance, almost refreshing the new height of luxury cars.
In addition to the engine, it is equipped with dual motors at the front and rear with a combined maximum power of 360 kW and a maximum torque of 675 N·m, zero hundred acceleration of 3.7s, NEDC 100 km loss fuel consumption of 5.2 liters, and NEDC pure electric endurance of 202 km.
Taking the competitor Mocha DHT-PHEV of the same level as an example, its maximum power is 265kW, the maximum torque is 532Nm, the fuel consumption is 6.3L/100km, the zero hundred acceleration is 4.8 seconds, and the price is 315,000 yuan.
Even compared with the BMW 5 Series PHEV and Mercedes-Benz E-Class PHEV of the same class (size), the advantages of the BYD Han DM series are quite obvious.
If combined with intelligent configuration and other dimensions, the product strength of the Han DM series is extremely strong, and the cost performance is sufficient, which is undoubtedly very strong to break the 300,000-level luxury car market pattern.
(3) Kung Fu shooting
At the moment when the new energy track is so fierce, BYD is still constantly evolving, and through continuous empowerment of products, it can achieve "two-way" sales and brand.
Previously, the BYDHan family overpowered the top three German mid-to-high-end cars (BMW 5 Series, Audi A6L, Mercedes-Benz E-Class) and became the sales champion of luxury C-class cars.
In BYD's recently announced sales in March, the Han family's monthly sales have reached 12,359 vehicles.
It is worth noting that this is still a result created in the absence of DM-i models.
Nowadays, with the blessing of Han DM-i and DM-p models, the Han family has ushered in a comprehensive renewal, which will undoubtedly stimulate BYD's more powerful "strategic potential" and break through the sales ceiling again!