On April 9, GAC Aian held the 2022 Spring Fashion Products Conference of the Number One Technology Player Day, in addition to the wonderful sharing brought by brand officials and tide play makers, but also specially set up trendy and fun experience projects such as the tide show, the aesthetic life hall, the tide play experience area, the black technology display area, and also released a number of amazing spring fashion clothing fashion items.
For the new forces of car manufacturing, it is important for new energy vehicle brands full of fashion and trend, and it is crucial to maintain close contact with users. The reason why Aeon created the "Number One Tech Player" series of brand experience activities is precisely to play with more young geeks and have more emotional resonance with them.
It is understood that in order to create this trend co-creation trend product conference, Aeon and car owners and users have experienced more than 100 days of joint efforts, more than 50 design manuscript revisions and nearly 20 sample proofs.
At the 2022 Spring Fashion Products Conference, Aeon released three theme series of clothing and spring fashion products of functional wind, e-sports wind and tide wind. Starting from the pan-lifestyle that young people are keen on at present, Aeon focuses on the three core concepts of "music, games and changeable", and integrates the brand genes of "advanced, trendy, fun and high quality" into the design of fashion products.
These different styles of fashion products have the most favorite fashion avant-garde elements of young people at present, which can make them show their ultimate personality in their daily ordinary life and release passion and vitality. Through the release of these trendy products, Aian has passed on the brand's fun and trendy attributes to more consumers.
Since its establishment more than four years ago, with continuous hard-core technological innovation and brand rejuvenation, Aian has formed a "number one technology player" in the minds of consumers and users, and has gained nearly 300,000 car owners. By creating a user-specific APP, Aeon can not only provide the ultimate service for car owners, but also carry out in-depth user co-creation with the APP as a platform. At present, the cumulative number of fan users of the Eian APP has exceeded 1.14 million, and the monthly shipment of tide products co-created with users has exceeded 15,000 pieces.
In the face of increasingly fierce market competition, new energy vehicle companies are opening a tide and wisdom competition war. Whoever can become the most outstanding "tide card" can win more young audiences and lead the new trend of travel life. In March this year, EIAN became the leader of the new power camp with a single monthly sales of more than 20,000, "Wei Xiaoli" has become the beginning of the word "E", as GAC Group continues to promote the independent listing of EIAN, the EIAN brand is expected to usher in a greater outbreak in the future.
[Reporter] Wei Hongquan
【Author】 Wei Hongquan
【Source】 Southern Press Media Group South + client