01
Affected by the epidemic, beauty brands have encountered the darkest moment
"Is the warehouse sealed" and "Can it still be shipped", which are probably the two questions that e-commerce merchants are asked the most at the moment. Under the epidemic prevention and control, more than 2,000 outlets have stopped logistics, and beauty brands have generally ushered in the darkest moment.
A number of brands reported a decrease in online sales and a stagnation in the new plan. Some people in the cosmetics industry even predict that the 618 promotion is hopeless, and this year will be the most difficult year.
As a concentration of domestic beauty brands in Shanghai, local beauty brands have also recently fallen into a "shutdown". A number of beauty brands such as Zhiben, Shaoyi, and Dongbian Beast have issued notices on the suspension of shipments, saying that in cooperation with epidemic control, the Shanghai warehouse has suspended shipments.
Not only that, we learned from the black cat complaint platform that the number of complaints related to express logistics in March has exceeded 20,000 so far, of which complaints involving delays and delivery problems account for nearly 40% of the total number of complaints. A person in charge of a cosmetics supply chain in Guangzhou said that in the background order, there are often returns and rejections, "If it is rejected, it means two additional shipping costs for us, and a part of the cost of packaging materials." ”
Source: China Beauty Network
02
That's it! The water light needle is "legal"
On March 30, the State Drug Administration issued the "Announcement on Adjusting Part of the Classification Catalogue of Medical Devices " (hereinafter referred to as the "Catalogue")," which adjusted the contents of the classification catalogue containing some medical beauty products.
The Catalogue clearly states that sodium hyaluronate solutions for injection (commonly known as "water light needles"), radiofrequency treatment instruments for the treatment of sagging skin, radiofrequency skin treatment instruments, and implantable wires for implantation of facial tissues and plastic surgery will all be regulated in accordance with Class III devices.
In fact, as early as November 2021, the Medical Device Standard Management Center of the State Drug Administration issued a notice of adjustment opinions on the Classification Catalogue of Medical Devices, proposing to adjust the regulatory categories of products such as water light needles and radio frequency beauty instruments. At that time, it triggered a discussion on the supervision of products such as water light needles and radio frequency beauty instruments in the industry.
Previously, there was no "water light needle" implant approved by medical devices in China, and the supervision has been in a gray area. The adjustment of the "Catalogue" is believed by many people in the industry that "the water light needle is expected to obtain legal status". At the same time, the radio frequency beauty instrument that has been standardized with reference to the standards of electronic products and small household appliances is also expected to be included in the regulatory scope of the third class of medical devices.
With the official release of the Catalogue, statements such as "water light needles are legal" and "rficile beauty instruments will be subject to the 'strictest supervision'" have also been authoritatively certified.
Source: Cosmetics Watch
03
Estée Lauder uses the algorithm to fire employees
According to foreign media sources, M· A· Three makeup artists of brand C were recently laid off because of the judgment of computer algorithms. It is understood that the algorithm software was created by the recruitment platform HireVue, and the makeup artist verbally described the makeup process through video, and gave the evaluation results based on other performance data at work. Three makeup artists questioned the professionalism of the test, arguing that giving makeup to customers required a hands-on demonstration rather than verbal description of the process.
Estée Lauder issued a statement saying that "combining the HireVue process with human decision-making can produce fairer results, and we support it". At present, the three makeup artists have reached an out-of-court settlement with the Estée Lauder Group.
04
The national tone: in 2025, China's 10 billion beauty brands will be born!
On April 6, the Ministry of Industry and Information Technology (MIIT) issued the Action Plan for the Digital "Three Products" of the Consumer Goods Industry (2022-2025) (Draft for Comment) (hereinafter referred to as the "Plan"), which intends to promote the implementation of the "Three Products" strategy of increasing variety, improving quality and creating brands.
The "Plan" mentions that by 2025, 200 intelligent manufacturing demonstration factories will be cultivated in the field of consumer goods such as food, household appliances, cosmetics, clothing, home textiles, and electronic products, and 200 well-known brands with a scale of 10 billion will be created.
This means that under the impetus of the above solutions, the cosmetics industry is very likely to give birth to tens of billions of brands in the next four years.
05
First! Cosmetics were fined for claiming "pharmaceutical standards"
Recently, a piece of administrative penalty information released by the Shanghai Municipal Market Supervision and Administration Bureau showed that Bezolt (Shanghai) Biotechnology Co., Ltd. (hereinafter referred to as Bezolt) was fined 100,000 yuan for publishing promotional content such as "Century-old Pharmaceutical Enterprises Join Hands with Sun Yat-sen University" and "Producing Cosmetics with Pharmaceutical Standards" on its Tmall online store.
It is worth noting that the administrative penalty decision held that Bezolt claimed that it "produced cosmetics by pharmaceutical standards" or misled consumers that the goods had a relationship with "cosmeceuticals". In fact, after the new regulations, cosmetic products promoted with similar copywriting are not uncommon.
Cosmetics Observation inquired about punishment cases in recent years and found that after this or the new regulations, the regulatory authorities issued fines for such publicity in the industry for the first time. This means that in the future, cosmetics companies can no longer wipe the edge ball in this way.
06
Contains benzene! Unilever urgently recalled two products
On April 4, Unilever USA announced the recall of two antiperspirant products from its personal care brand Suave. The names of the two products involved are "Suave 24-Hour Protection Aerosol Antiperspirant Powder" and "Suave 24-Hour Protection Aerosol Antiperspirant Fresh", which is valid until September 2023.
This was due to internal reviews of the company showing a slight increase in benzene levels in some product samples. Benzene is not an intrinsic ingredient, but comes from the spray aid that sprays the product out of the bottle. Unilever has now notified retailers to remove recalled products from shelves and provide compensation to consumers.
07
Hua Xizi appointed former Morgan Stanley directors as CFO, or will IPO
Domestic beauty brand Huaxizi recently announced that April Fan Fan, former executive director of Morgan Stanley, is the chief financial officer. According to public information, Fan Xinpeng has held important positions in Deloitte Touche Tohmatsu, Bank of America Merrill Lynch Asia Pacific Investment Bank, and Morgan Stanley, and has nearly 20 years of experience in global investment banking and accounting firms, with rich experience. Some analysts said that Huaxizi's move may mean that the brand will IPO (Initial Public Offering).
Source: Fashion Business Daily
08
M·A· C pioneered the NFT to support AIDS advocacy
Beauty brand M.A.C. has partnered with the Keith Haring Foundation to launch the first NFT collection, which pays tribute to American artist and activist Keith Haring by combining lipstick in the form of animated illustrations with some of Keith Haring's most iconic artworks. M.A.C.'s NFT series is divided into three rarity levels and prices, with a limited edition of $25 per piece for 5,000 pieces, $150 for a limited edition of 250 pieces, and $1,000 for a limited edition of 25 pieces.
Mac donated proceeds from the series to the Mac Viva Glam Fund to support the April 10 American Youth AIDS Awareness Day, which supports young people affected by HIV and AIDS.
Finishing: Small V Producer: Phyllis
Reviewer: Yan An Tang Research Institute
Some of the pictures come from the web
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