Qianjiang Evening News hourly news reporter Zhang Yunshan
On March 4, the new domestic brand Huaxizi announced its five-year plan to build an oriental beauty research and development system at its headquarters in Hangzhou. Li Huiliang, who joined Huaxizi at the beginning of this year and served as the chief scientist, and Shang Lu, chief product officer of Huaxizi, said in an interview with reporters that Huaxizi has been laying out a low-key layout in research and development for many years, and currently has a total of more than 120 patents, which has ranked among the top domestic makeup. In the next 5 years, Huaxizi will invest more than 1 billion yuan to carry out layout in a number of product innovation, basic research and applied basic research fields to create a perfect and technologically advanced oriental beauty research and development system.
According to the data, as of the end of February 2022, Huaxizi's parent company has more than 120 patents, including 38 invention patents and 19 utility model patents, and the number and quality of patents are among the best in domestic makeup.
At the beginning of this year, Li Huiliang, who has focused on cosmetics research and development for more than 30 years, joined Huaxizi as the chief scientist. Li Huiliang revealed that the "Oriental Beauty Research and Development System" further built by Huaxizi in the future covers many aspects such as scientific innovation research on cosmetic materials from makeup to skin care, oriental makeup research and related innovative product development, fine management of raw materials and supply chain AI, innovative research on high-quality green cosmetic packaging materials, and innovative research on visual and spatial structure.
Li Huiliang said that in the next 5 years, Huaxizi will build a first-class domestic and international leading cosmetics scientific innovation and research and development center on the basis of existing research and development capabilities, hard power and soft power.
In terms of hard power, in addition to the 11 joint flower bases that have been established, the first phase of Huaxizi's cosmetics science and technology innovation center was completed and put into use in August last year. At present, the total area of Huaxizi's scientific research and innovation platform, including cosmetics science and technology innovation center, industrial design research center, visual and spatial innovation center, etc., has reached 6,000 square meters, forming a strong systematic R&D and innovation force from horizontal to vertical.
In terms of visual and spatial innovation research, the research center is equipped with a variety of international leading 3D printing and AI design equipment, and in terms of cosmetics science and technology, it has a number of high-throughput analysis and testing instruments and equipment, including two mass spectrometers. In 2022, Huaxizi will further upgrade the hardware configuration of the Cosmetics Science and Technology Innovation Center to meet more cutting-edge advanced scientific research.
In terms of soft power, Huaxizi currently has a total number of more than 200 R&D-related teams. This year, on the basis of the existing R&D team, we will further improve the basic research, applied basic research, human safety and efficacy evaluation teams, and establish a new digital cosmetics research direction.
Falling on specific products, Shanglu said that in 2022, Huaxizi will continue to combine consumer needs to create more makeup products that not only nourish the skin, but also meet more diverse makeup effects and have a better skin feeling.
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