"Car brands that don't make fashion brands are not good car builders."
In recent years, more and more car brands have made the peripheral area prosperous, and are not limited to the peripheral products of the car. Clothes, bags, dolls, fragrances... Only what you can't think of, no car brand can't do. Therefore, the 2022 spring fashion product conference held by GAC Aean is not surprising.
On April 9, the 2022 Spring Fashion Products Conference of GAC Aean's Number One Technology Player Day was held at the New Technology Experience Center of GAC Center GAC Pavilion. GAC Aeon brand officer and tide play makers shared creative ideas on the spot, a variety of spring wear trend items on-site catwalk, release, and GAC pavilion also specially set up aesthetic life hall, tide play experience area, black technology display area and other experience projects, so that a group of car fans can experience GAC Aeon's tide play, technology concept at one time. Without further ado, let's take a look at how good GAC Aean is!
Three themes to wear, who can get into your eyes the most?
When car companies release spring fashion across borders, what else is going on in the fashion industry? As the music of the scene sounded, the models wore fashionable clothes and walked on the show.
According to The Brother of Theronaloids, around the three core concepts of "music, games and changes", E-an released three theme series of clothing and spring fashion products of functional wind, e-sports wind and tide style, which are new and consistent with the current popular aesthetics, and are favored by young "fans".
From these trendy items, it is not difficult to find that Aeon integrates the brand genes of "advanced, trendy, fun and high quality" into the design, and these works created together with users also present the trendy thinking of young people. It can be imagined that wearing these trendy items on the body can make ordinary and ordinary life more fashion avant-garde elements and make life more interesting. At the same time, Aeon has also passed on the brand's fun and trendy attributes to more consumers.
Co-create with users, strive to be the "number one technology player"
After the 2022 Spring Fashion Products Conference, Brother Yuan also played for a long time in the new technology experience center of GAC Center GAC Pavilion. Whether it is a variety of peripheral products, or a high-tech exhibition car, the camping theme area that intuitively shows the life of the car is worth stopping.
Here is different from the daily 4S shop, and much more fun than the supermarket store, there are many families on the scene to take advantage of the weekend to "punch in". Ruan Reel saw that there were "fans" playing the King of Fighters e-sports competition in the car, and also showed their voices to play the Mai Ba K song, and even used the reverse charging function of AionY to bake cookies on the spot, really will play!
Then again, the "fans" are so good at playing, but also thanks to the "number one technology player" of Aeon, which is deeply rooted in the hearts of the people, and the so-called brand is consistent with the soul of the owner. Since its establishment more than four years ago, E-An has gained nearly 300,000 car owners with continuous hard-core technological innovation and brand rejuvenation. By creating a user-specific APP, Aeon is deeply bound to the user. At present, the cumulative number of fan users of the Eian APP has exceeded 1.14 million, and the monthly shipment of tide products co-created with users has exceeded 15,000 pieces.
Insisting on user co-creation is an important reason for the sustainable development of Aeon, for example, this trend co-creation trend product conference, Aeon and the owner and user have experienced more than 100 days of joint efforts, through more than 50 times of design manuscript revision and nearly 20 times of sample proofing, and finally presented a full sense of design tide products. This fashion party to spy on future trends is not only created by Aeon for the "fans" of car owners, but also a stage for car owners and users to realize their careful wishes.
Quick review
The changes of the times are overwhelming, and car manufacturers have other "tasks" in addition to building cars. Creating a fashion brand is an excellent way to talk to young people, and co-creation with users can help brands go further. Of course, the primary task of automobile manufacturers is to build cars, and peripheral products such as tide brands are added value.
For reference, in March this year's smart pure electricity sales ranking, GAC Aeon ranked first with monthly sales of more than 20,000 units, which shows the recognition of car owners and users. (Text: MANGO)