In April on earth, FangFei Day, admire the cuckoo in the Wood King Mountain.
Qingming Festival small long holiday, spring is bright, it is a good season for Muwang Mountain "10,000 acres of rhododendrons blooming warmly, ten miles of flowers and seas of flowers and fragrant flowers". In the case of overcoming the severe impact of the epidemic, Muwang Mountain Scenic Area ushered in this year's tourism peak, and the tourist reception and tourism revenue achieved three growths, compared with last year, the number of tourists entering the park increased by 103%, the tourism revenue increased by 103%, and the occupancy of guest rooms increased by 133% year-on-year. The tourism order is in order, no tourism safety accidents and major tourism complaints have occurred, and the goal of "safety, quality, order, efficiency and civilization" has been achieved.
Visitors enter the park
The pre-holiday work preparation is solid. In order to ensure the various service work, to achieve the safe and orderly operation of scenic spots and economic income generation, the "2022 "Qingming Festival" small long holiday tourism reception work plan" and "duty emergency plan", held a special arrangement deployment meeting, the implementation of regional and various work safety responsibility system, from the personnel duty, epidemic prevention and control, food safety, vehicle management and road maintenance, civilized reception and smile service and other aspects of high, strict, detailed and practical requirements, so as to achieve the implementation of posts, personnel, responsibility three. The work of checking potential safety hazards was carried out in advance, and a comprehensive inspection of the scenic spots in the scenic spot, such as trails, guard poles, toilets, etc., so as to achieve fine management and look back, carefully check the implementation of rectification, and go all out to grasp safety and ensure safety and order during the festival. At the same time, scientific control of manpower, security, no space, do a good job in the service guarantee work during the Qingming Festival, with high-quality and efficient services for the majority of tourists to create a safe, harmonious, smooth and comfortable tourism environment, to ensure that the tourists in the scenic spot in order.
Purchase or exchange tickets
The marketing campaign has been effective. The company carried out multi-channel, multi-way and multi-category three-dimensional publicity around the "Fourth Muwang Rhododendron Sea Tourism Festival": First, the use of transportation to advertise. Screening of metro lines 2 and 6 with large passenger flow and wide audience, while screening 30 lines, more than 600 buses run through the four areas of Xi'an, southeast, southwest and northwest, involving the ring line and the main urban area, the newly developed port area, the space city, etc., through a variety of cross-combinations in the form of advertising. The second is online media publicity activities. In today's headlines, Sohu.com, China.com, Western Travel Network, China Travel News Network and other mainstream media major self-media platforms have released more than 60 articles of various travel strategies, travel notes, policy tweets and online activity promotion articles of Muwang Rhododendron Sea. The third is to carry out online interactive activities. With the theme of "2022, Charming Rhododendron Looking for Superstar Xi'an People", the majority of netizens were organized to actively forward the poster of the Wood King Rhododendron activity and carry out the praise and prize collection activity. Through the setting of prizes, the whole network is encouraged to participate in forwarding and expand the publicity of Muwang. The fourth is to invite Shaanxi anchor Big V Wood King to collect wind activities. Using the new self-media platform, with the help of anchors, bloggers and other publicity forces, the organization of "Flower Blossom Wood King Chunyang Sanqin Shaanxi Anchor Big V Wood King Rhododendron Sea Gathering Activity" has pushed the Muwang Mountain Scenic Area to the public vision and improved its popularity in the tourism market.
Admission
Excellent service has been repeatedly praised. "At 3:00 a.m. on April 4, the waiter Wang Yilan solved the temporary sudden problem for me, which made me feel the excellent service of Muwangren. As a foreigner, when I came to Muwang to travel, I deeply felt the warmth of home and the care of my family! Here, I sincerely express my gratitude to the Muwang people..." This is a letter of thanks from Hu Chunmei, a foreign tourist. "This is my second time to come to Muwang, compared with last summer, this time the feeling is better, Muwang service is more intimate, the mental outlook of the staff is more vigorous, this summer we will form a group again..." This is a tourist to a friend next to him said.
repast
Enthusiastic service and fine management enable tourists to enjoy the beautiful scenery of "Heavenly Opening Scrolls, A thousand mountains and rhododendrons", but also enjoy the warm, thoughtful and warm quality service of Muwang people in terms of eating, living and traveling. The humanized and refined service details of Muwang mountain scenic spot, everyone is a safety officer, a propagandist, a waiter, a cleaner, and an order officer, and the "five members in one" service model has been fully reflected in all positions in the scenic spot. All this stems from the early rectification of labor discipline, employee behavior standard education, and strengthening of the internal management assessment mechanism of Muwang Company, and the orderly and comprehensive development of various work and ushered in the first small long holiday tourist outbreak period of "mountains full of red flowers, thousands of guests come to visit".
Epidemic prevention and control
Since Muwang Company strengthened the construction of corporate culture, the overall mental outlook of employees has changed, and employees have spontaneously "thought of their own way" from the past "I want to do it" to "I want to do it", which has effectively improved the service quality of Muwang Mountain Scenic Area.